Posts Tagged ‘performance’

300×250 – The Top Performer

300x250 – The Top PerformerSome call it the Island Ad, others call it the MREC or Medium Rectangle. Whatever you actually call it, the 300x250 Ad Unit tends to be the best performing ad unit across the Gourmet Ads network. When I refer to performer, this is in relation...Continue Reading>>

Expandable Ad Units

Expandable Ad UnitsAdvertisers and particularly advertising agencies are always looking at techniques to engage with an audience online and showcase their brand. One such way is via Expandable Ad Units. Expandable Ad Units do as they suggest; they expand outside of their usual size and spread...Continue Reading>>

Campaign Optimization

Campaign OptimizationThe Gourmet Ads network advertising server consistently throughout a campaign auto optimizes the ad serving ensuring sites which are best performing for a campaign receive a higher percentage of ads compared to sites that are not performing as well. Depending on...Continue Reading>>