Advertising Cookbooks Online to the Right Audience Drives Cookbook SalesLike most book publishers, cookbook publishers have seen a decline in sales over the past few years. As margins in book publishing have slipped, so have the budgets for marketing and publicity...Continue Reading>>
Over the Page Advertising is Large Format Advertising over Publisher ContentDuring the few weeks of 2009, we have been finding advertising agencies and advertisers asking for ideas and strategy on additional advertising activity which gets their products...Continue Reading>>