Is Green Monday Advertising Part of your Media Mix ?Like the catchy nicknamed Cyber Monday, Green Monday is another Christmas shopping day that has been given a catchy nickname. Green Monday is traditionally the 2nd Monday of December and is regarded by...Continue Reading>>
Our Q4 Advertising Packages include High Visibility Ad UnitsFrom our blog yesterday about Q4 Advertising Campaigns, we thought we should publish a second blog about Q4, however the focus today is about our Q4 Advertising Packages. Over the past 3 years, the...Continue Reading>>
Advertising Cookbooks Online to the Right Audience Drives Cookbook SalesLike most book publishers, cookbook publishers have seen a decline in sales over the past few years. As margins in book publishing have slipped, so have the budgets for marketing and publicity...Continue Reading>>