New Zealand Recipes Sites Wanted
August 2, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking New Zealand based Recipe Sites and Food Bloggers to join our NZ network.
So what are we looking for? We’re looking for food based sites that produce your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in New Zealand. This is important as some advertisers only want to advertise on .co.nz sites. However if you have an international site with good levels of New Zealand traffic, please apply also.
Our Auckland based sales team works with food brands, supermarkets, wine companies as well as various other lifestyle, automotive and travel sites. Gourmet Ads will totally manage your advertising inventory and provide monthly revenue which allows you to concentrate on what you do best; Producing Great Food Content!
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Learn more about the benefits of becoming a Publisher with Gourmet Ads.
So no matter if you’re based in Auckland, Wellington, Christchurch or Rotorua we’re looking for great NZ Publishers.
Advertising Online Recipes
August 11, 2009 by Benjamin Christie · Leave a Comment
We recently wrote a blog called Recipes for 50% which talked about how some research by JupiterResearch which indicated that 50% of online users are looking for food and cooking information online. Since then we’ve been told about some research from Nielsen’s NetRatings, which like Jupiter has determined that the most popular food related activity online is searching for recipes. So I thought we’d go a little bit deeper into this trend and look at why consumers are heading online to search for recipes and how advertisers can reap the rewards of this trend.
So why are consumers moving online to find recipes? Well there is no doubt that consumers prefer to search and find recipes online opposed to ploughing through cookbooks to find a recipe. Obviously because its quick and easy, but other reasons include;
- Cost – nearly every online recipe site is free
- Video Recipes – More and more recipes sites are now including videos on how to cook particular recipes. So instead of trying to workout how to create a particular recipe, you can site and watch the recipe being created first then make it yourself.
- Recipe Authors – The majority of recipe websites publisher user generated recipes which are created by everyday cooks opposed to chefs. As such most recipes online tend to have a family focus opposed to a fine dining experience.
- Social interaction – many recipes sites allow you rate recipes their. Consumers who have cooked recipes previously can provide comments and suggestions about the recipes, helping you steer away from recipes that don’t work.
- Extensive choice - there are literally hundreds of thousands if not millions of recipes online compared to the 100 or so in a cookbook. You can compare recipe against recipe and determine the ones that look the best.
- Search by ingredients – For people that have an ingredient in the cupboard or fridge they want to use. On most recipe sites they allow you to search by that particular ingredient showing recipes that use the ingredient.
So how can food companies reach this audience of food consumers and household grocery buyers. We know because of our audience profiling at Gourmet Ads that people that visit online recipe sites tend to be the household grocery buyer. As such advertising along side recipes can have a significant effect on sales at the supermarket. Gourmet Ads can develop a strategically placed advertising campaign where you’re advertising is place along side recipes.
For more information about Advertising Online Recipes, then download the Gourmet Ads Media Kit or Request a Proposal from us.
Recipes for 50%
July 21, 2009 by Benjamin Christie · Leave a Comment
An interesting report from JupiterResearch called “Targeting Online Food Lovers — Identifying Segments and Online Advertising Opportunities,” reveals that 50% of online users are looking for food and cooking information online. Let me say that again – 50% of online users are looking for food and cooking information online.
Monique Levy of JupiterResearch noted that food fans typically are looking for the specific information found on food sites, rather than the more general food information found on health and wellness sites. “Online food lovers use food destination sites and manufacturer sites the most, rather than branded product sites and health- and lifestyle-related Websites,” Ms. Levy said.
This research shows that it’s not just foodies which use the internet to research recipes, but in actual fact it’s the wider internet audience who uses the internet as a resource for food information. This in turn means that advertising in and around recipes can have a huge effect at the supermarket checkout. One thing that the report also indicated was that people are not looking for cheap foods online, rather they are seeking information on gourmet or organic products.
So where does the half of the internet looks for food, recipes and cooking information online? Well if you take a look at the sites within the Gourmet Ads network, they are typically;
1. Recipe Portals
2. Regional Recipe Sites – like Australian Recipes
3. Nich Food Sites – like New Orleans Cuisine
4. Food Blogs
5. Chef and Restaurant sites
Major food manufactures as well as food equipment companies understand that people search for recipes online. Which is why online savvy companies like Nestle and Kraft have developed and published a wide range of recipe and food content on their sites.
So with such a volume of consumers coming to food and recipes sites, it makes sense for food and food related companies to advertise online to reach these large audiences. Add to this the diverse range of people looking for recipes also means that products which are not food related will perform – check out a blog we wrote sometime ago called “Not only Food, Wine or Beer”.
If you’d like to advertise in or around recipes on the internet, download the Gourmet Ads Media Kit or Request a Proposal from us.
Article Source ; http://www.emarketer.com/Article.aspx?R=1004743
Publish Content all the Time
June 28, 2009 by Benjamin Christie · Leave a Comment
One question I’m asked all the time is how often should I publish content? I think the publishing schedule for a commercially focused recipe site is going to be very different to that of a personal food blog. On the wine side a site that professes to review every bottle on earth will be different to a small wine site that reviews the odd wine from time to time. There’s no simple answer to how much you should exactly publish, but the key is to publish content all the time.
One question I’m asked all the time is how often should I publish content? I think the publishing schedule for a commercially focused recipe site is going to be very different to that of a personal food blog. On the wine side a site that professes to review every bottle on earth will be different to a small wine site that reviews the odd wine from time to time. There’s no simple answer to how much you should exactly publish, but the key is to publish content all the time.
Here at Gourmet Ads we try to publish a blog every weekday, but I read some marketing blogs that post 10-15 blogs per day and others that write a article once a week. You need to work out what works for you and more importantly what your audience prefers. Are you better to write a great post once a week or 7 average articles per week.
There is no doubt that websites and blogs that publish content all the time do better in the search engines. Add to this, as you push content our via RSS you’re exposing your audience to click on the links and come back to your site.
However depending on the format of your website or blog, do you and your team have to produce content? Could you allow your audience to produce content (user generated content) like recipes to the site. Could you let them do the hard work? Also it doesn’t have to be just written content to drive traffic; you might produce a daily video or podcast. There are lots of alternatives.
Newspaper and magazines (even web portals) establish a content plan to help decided when they’ll publish content. You should do the same, even if it’s a basic word file that you simply jot down ideas, you’ll always have a dozen or so ideas ready to go.
Finally here is a great guide which I found at about.com about publishing blogs.
- For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
- For steady growth: post at least once per day.
- For slower growth: publish at least every 3 days or 2-3 times per week.
- For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth
Recipe Search Engine
June 15, 2009 by Benjamin Christie · 2 Comments
Today is a really simple task in the traffic booster program.
Apart from the main search engines which we’ve already talked about, there is a great opportunity to have your recipe content indexed by brand new recipe search engine called Recipe Bridge.
Recipe Bridge has recently gained a great deal of main stream press recently which has seen recipe search increase.
So to submit your recipes to Recipe Bridge go to;
www.recipebridge.com/addsite.php
Advertising Next to Recipes
November 10, 2008 by Benjamin Christie · Leave a Comment
Wine Selectors Island Ad (300 x 250 ) next to a Red Wine Shallot Sauce on Best Recipes website
How much more targeted can an ad get than to be a food ingredient placed directly next to a recipe that calls for that ingredient? Branding is everything when it comes to marketing food products and the most effective way to brand your product is to use the most targeted advertising possible. Think about how many people choose a brand because they are making a specific recipe. I’d be willing to bet that Campbell’s sells more Cream of Mushroom soup during the holidays than any other brand. Why? Because for years they have placed the recipe for “Green Bean Casserole” right on the package. People decide to make green bean casserole for Thanksgiving dinner and they immediately think, “Campbell’s”.
This same branding phenomenon can work for any food product at any time of year. The goal is to make your brand synonymous with the recipes your product can be used in. The great thing for today’s online advertisers is that more and more people are turning to online recipes for their cooking needs. In fact, according to a recent report by Nielsen’s Net Ratings, at least 60% of people who shop online also use online recipes. This means that the audience for your ingredients is not only extremely targeted, it is also huge! Many people have a computer in or near the kitchen and it is extremely convenient for them to just hop online and search for a recipe, much easier than remembering which cookbook it is in!
Many of your target group of consumers will not only search online for a recipe, they will also run straight to the store to get needed ingredients right after viewing the recipe and they will usually print the recipe to take with them. That means that if your product is advertised next to the recipe your brand will already be in their hands when they make a purchase decision. How much easier does it get than that?
If you want to find out more about advertising next to recipes or for a digital media plan, contact us.
