Posts Tagged ‘media buying’

Competing with Major Brands Online

Competing with Major Brands OnlineIt can be easy for a smaller company to assume that they will never be able to truly compete with the big brand names online. There is no doubt that the big companies are going to be able to outspend on display advertising on...Continue Reading>>

Test Advertising Campaigns

Test Advertising CampaignsTest Advertising Campaigns are a great way to Road Test a PlatformFrom year to year many companies undertake the same advertising activities, with many reluctant to try new things. However, given the current economic cloud over the head of many companies...Continue Reading>>

Branding the Grocery Shopping List

Branding the Grocery Shopping ListAre you Encouraging Consumers Brand their Grocery Shopping List ?It is interesting to note that consumers will almost always buy exactly what they put on their grocery shopping list.  If they write down flour, they are going...Continue Reading>>