Analysis of Third Party Data is vital in linking a brand with consumer

Where First Party Data is the data you collect about your own customers and target consumers usually through your own assets such as website, Third Party Data is the generic information that other firms collect.

Third Party Data is collected and then retailed for advertisers to use by a range of companies such as BlueKai or Eyeota. Third Party Data collectors come in different forms such as platforms, networks, ad exchanges and other advertisers, each with their own methods of collecting data and categories them into their own taxonomy.   These collectors or sometimes referred to as Data Exchanges can then sell you (the advertiser) the amount of data that you need to pair with your advertising  campaign to ensure you target the right audience.

The use of  Third Party Data can be vital in establishing a link with your potential consumer. However there are two downside of using Third Party Data.

a) Third Party Data is infamous for being expensive for what it is, compared to First Paty Data, however for some advertisers, the model of using Third Party Data with ad campaigns is highly effective.

b) Third Party Data is used by multiple buyers and thus may not give you the competitive edge the advertiser is after, compared to first party data.

c) Third Party Data tends to expire and is not always that “fresh”

Third Party Data always has greater reach than First Party Data

There are of course some positives. Advertisers are often forced to use Third Party Data because their First Party Data is not always enough. ie it doesnt have the reach required. Data collected by your own website or marketing programs might be able to target your current consumers, but third party data can help you reach  consumers from other locations on the internet.

With this information you can then personalize or “tailor-make” your ads to fit the demographic you are targeting. A combination of using First and Third Party Data is every advertiser’s dream – it is a collection of lots of different types of information about your consumers, leading to a more established brand which ultimately converts to more revenue.

Gourmet Ads Private Ad Exchange allows advertisers to use Third Party Data when media buying to target consumers.

Third Party Data is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Private Ad Exchange Business Continues to Grow

We launched the Gourmet Ads Marketplace (our Private Ad Exchange) back in early November and at the time RTB, DSP, SSP were all buzzwords for us as we embarked on this project. There was of course the fear of cannibalizing our premium revenue. With this specifically in mind, the plan from outset, was for me, as the Managing Director to be the project manager of the Private Ad Exchange business. I also from a personal level wanted to learn as much as I could about the RTB space.

It’s been really interesting journey so far for me and the team are learning more and more each day about working with Agency Trading Desks, DSP and Retargeters.

We’re now at the 4 month mark, so I thought I’d share a few points about my learnings so far about running a private ad exchange business.

So here are my thoughts;

Buyers are not competing with Premium Display Campaigns

Our initial concern which we shared with others was that by starting a private exchange we would be cannibalizing our premium display business. Well, I’m happy to say it just hasn’t happened. Both our premium and private exchange businesses are booming. RFPs and Insert Orders are up on the premium side and we’ve got some great partners in the exchange buying every day. We find on a while that the private exchange buyers are indeed very different from typical agency media buyers. Most campaigns in the exchange have wide brand reach requirement (we were never going to be RFP’d for the campaigns anyway as they are mostly non endemic) or they have a strong DR focus or finally they are simply retargeting using data. For all of these buyers, private ad exchange buying favours their own business models better than your typical fixed IO buying for the most part. Effectively they can dip in and test inventory pools very quickly, then stop if the campaign is not working or increase if conversations or engagement rates are positive.

11 partners Private Ad Exchange Buyers

We’ve got some absolutely great partners already.  The general makeup of the exchange is as such ;

• Agency Trading Desks
• Major DSPs
• Company Direct / Brand Advertisers
• Retargeters

We are actively seeking a few more partners right now as we are expanding the inventory available and growing the users.

Limited Food Buyers in RTB
We’ve noticed that across the board the largest exchange buyers on the exchange are non endemic food brands. There are of course a handful of food brands buying, most of which are major international food brands. Where we have noticed food brands buying we’ve reached out to suggest ways we can offer them more inventory or provide them a custom solution. To date we’ve not yet seen any supermarkets buying on RTB. However the majority of buyers are running campaigns aimed at women for lifestyle, travel, automotive, telecommunications, government (federal and state) or retail brands.

Buyers and their buying volumes vary daily
Trying to predict who will buy and how much they will buy each day has been really difficult. A senior manager at another Vertical Ad Network ( ie like Gourmet Ads ) told me last year that he felt the hardest part of running a private ad exchange was managing demand from buyers. This has been the greatest learning curve for our team. For now we seem to have this managed the daily buying flow well. Right now seasonality does plan a large role.

Interest outside of the USA
It was always our intention of growing the private ad exchange outside of the USA. However we didn’t really imagine that demand would be all that strong out of the USA. We were wrong. As such we’ve slowly started to open up the Gourmet Ads Marketplace to Australian, UK and Canadian buyers, with a few other countries not too far behind… Australia seems to be the most active right now for us, but watch this space as I think Europe will become very strong next quarter from conversations I’ve had recently.

Technical hurdles
Initially we had some hiccups getting started, but like with most things in the digital ad space, these are now sorted out. That said most buyers now are able to get going in less than 48 hours. We do sometimes have issues when our buyers are not buying us through our SSP directly but we can usually find an integration partner or 3rd Party DSP that can make the connection work.

70% + of buyers are using data
When talking to our partners, the majority of them are using some sort of data when buying which is around what we had forecasted. They are either using simple demographic (age and gender) targeting or they are doing heavy up targeting using first party data or third party data. I think this is the greatest fundamental difference between the IO side of the business and the RTB side of the business. Buyers can use First Party Data or Third Party Data easily and in a protected environment buying the audience they actually want, opposed to the entire audience.

Start a Conversation about our Private Ad Exchange

Finally, if you’d like to have a conversation about becoming a buyer or becoming involved with the Gourmet Ads Marketplace, then please contact me through our Contact Page and let’s start a conversation.

Private Ad Exchange Update is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Trends for 2012 from Gourmet Ads

For the past 4 years, and as the year comes to a close, I’ve looked forward to the future trying to predict what the Advertising Trends for the year ahead will be. Looking back I think for the most part I’ve predicted the advertising trends rather well. That said I’ll be the first to say that we’ve got some predictions wrong, but for the most part I think I’ve been on the money. My advertising trend predictions are simply derived from what we as a company are seeing in-market.

So here are our Advertising Trends for 2012

1. Real Time Bidding Budgets to Increase
Real Time Bidding Budgets was something I predicted last year and again it’s my number 1 advertising trend prediction for 2012. Why? Well late in 2011, Gourmet Ads launched our private ad exchange called the Gourmet Ads Marketplace. Since then we’ve had an amazing response to real time bidding and if anything we’ve started to see many more advertisers start buying media like this. As the year came to a close, we spoke to all our major media buying partners and not one of them said that budgets were going backwards. Nearly all of them said they will have many more advertising clients in 2012.

2. Media Buying with Data
Just like Real Time Bidding, we also mentioned Data in last year’s advertising trends. In 2011 the buzz term by Q2 was DMP (data management platform), now if you believe everything you read in the digital press, DMPs will be no longer around in 2012. Then there is the debate of 1st Party Data vs 3rd Party Data and I’m not going anywhere near that.

Our prediction is that digital media buying using some sort of data will grow significantly in 2012. I think it’s the sole motivation for advertisers contemplating a move to real time bidding platforms, i.e. the fact they can pair the media buy up with data and then buy the impressions they actually want at scale. Once advertisers have developed a clear use of their own 1st Party Data sets and can begin to only buy the impressions they want we will see continued growth in data.

3. Mobile Advertising to Grow
During Q3 in 2011 we started seeing questions on both the advertiser and publisher sides regarding mobile advertising. We had advertisers asking about inventory and publishers asking about demand ( which is always great). When publishers in the food space are asking our publisher team about mobile advertising because their building an App or dedicated mobile site, then 2012 will be all about mobile. We saw during 2012 a number of supermarkets launch iPhone and Android apps which have been highly successful with consumers. See Woolworths in Australia which have a great mobile app. As a company we too have invested in mobile. Our development team is currently working on the RecipeBridge Mobile site which is scheduled to be launched in January 2012. Mobile content aside, I wonder if we’ll see better quality mobile advertising from advertisers in 2012. It does seem that text ads are still the main type of creative used on mobile devices.

4. Branded Recipes
During 2011 we saw a major advertising trend from food manufactures and some supermarkets seeking to integrate their branded recipes on our network publisher sites. I would say nearly every RFP we received requested some sort of recipe integration as part of the media plan. We believe this is only the beginning for Branded Recipes. Observing this trend, Gourmet Ads developed our own platform for branded recipes on RecipeBridge.com, where we add all the recipes of a brand into the RecipeBridge site. Then when people search for a recipe such as “fondant recipe” then brands with fondant recipes will be displayed alongside other recipe sites, where consumers can then click through to the brands website for the ingredients, cooking method and presentations.
Early in 2012, Gourmet Ads will be announcing the launch of our Brand Solutions on RecipeBridge to help brands get more exposure for their branded recipes to household grocery buyer.

5. Video Advertising
Video Advertising for the digital advertising industry in 2011 was huge. If you don’t think it was you’ve been on another planet. I recall sitting @ Digiday New York in November and watching the “State of the Industry on Digital Video” report and being amazed by nearly every statistic being presented. This is why I’m adding it as an Advertising Trend in 2012.

Why the huge recent growth in Video Advertising? There are a number of answers why. It’s so very similar to buying television and advertisers (and their advertising agencies) understand how to buy TV media. Engagement rates are consistently solid (notice I didn’t mention click through rates). Creative is rather standard now. Most video advertisers are using a 15 or 30 second pre roll video together with a 300×250 Companion Ad using either VAST or VPAID formats. We’ve also seen in 2011 more non linear advertising solutions come to market.

For Gourmet Ads, Video Advertising was the fastest growing section of our business in 2011. We’ve seen huge demand from advertisers and we don’t think this will subside anytime soon. We believe that video based revenue will increase significantly for the company over the next year or so. That said, there are still lots of challenges for video. Lack of quality video inventory is one. We’ve worked hard to build a large collection of Cooking Videos on Tastydays. The second is the technical requirements needed to setup a publisher to accept video pre roll ads. We have made some great progress with our own video hosting platform for publishers, but more education is required.

6. The 300×600 Ad Size
There is something to say for big things and the 300×600 is one the largest display ad sizes available with many calling it the “half page ad unit” Not only from a creative aspect is there lots of room to get the message across, but in our testing we’ve seen engagement rates from 3 to 10 times better than regular display sizes.
Over the past 6 months we’ve slowly started to see more advertisers ask for the 300×600 size and given the great performance of the unit, we believe that in 2012 will see more advertisers using this size.

7. Vertical Ad Networks will Continue to Grow
As I had predicted last year, there was plenty of consolidation across the digital advertising ecosystem. We saw video companies acquire other video advertising companies, we saw ad networks acquire other ad networks and major web portals continue buying investment that make sense them. What we didn’t see was any acquisitions of Vertical Ad Networks in 2012.
Many in the Digital Press predicted that Vertical Ad Networks will die a slow death, which really cracks me up. Gourmet Ads which just focus on Food Advertising are very much alive and kicking. We’ve seen amazing growth again this year and are looking forward to continued growth in 2012. I’m often talking to my peers at other vertical ad networks and all report solid growth and revenues. Gourmet Ads in 2011 strengthened our inventory by investing in RecipeBridge and I know other networks have been quietly acquiring more web properties and inventory which they can call their own.
So yes, I’m predicting that Vertical Networks will continue to grow in 2012.

7. CPG Brands to Increase Budgets

Again an advertising trend we mentioned last year and the year before. We saw a number of new advertisers in the CPG space in 2011 and we’re already seen new brands at major CPGs advertising for the first time. That said we would like all CPGs to start using online. In 2011 we started to see CPGs run longer campaigns, compare to previous years where they were just concentrating on Q4, then going dark for the rest of the year.

We have two predictions as an advertising trend in 2012, is that we’re going to see smaller to mid sized companies move to online in 2012 where they can easily compete with large FMCG / CPG companies, possibly more so on a localized / geo targeted basis.

8. Contextual Advertising for Food Advertisers 

Another advertising trend we’ve seen from food advertisers in 2011 is the request to advertise on pages where recipe content is closely related or is contextually relevant. We’re predicting this will continue into 2012 as some advertisers want to only reach the exact target each and every time.

An example of contextual advertising for foods would be say a seafood company running a campaign for salmon and they only wanted to advertise on pages where salmon was being mentioned. Pages might be smoked salmon recipes or grilled salmon recipes. Now this is relatively easy for a single site to provide this type of targeting and Gourmet Ads has a few sites where this is possible. We’re working on contextually being able to target against videos with pre roll video advertising. The challenge has always been one around how much inventory is there.

Rolling in 2012, we predict that companies will use Contextual Advertising for part of their media plan, it might be in two ways. 1. They will allocate 10-20% of the media plan’s budget to contextual to ensure the plan remains relevant, then use retargeting and then general run of food. 2. They will book a 6 or 12 month media plan to “own” the term. I.e. they will own “salmon recipes” in very much like a sponsorship type investment, changing the ad creative when required.

What do you think about my Advertising Trends 2012 Predictions ?

If you’re curious to see what I wrote in previous years they can be seen here ;
Advertising Trends 2011, Advertising Trends 2010, Advertising Trends 2009

Advertising Trends 2012 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Global Media Buying through Gourmet Ads

For today’s multinational companies,  implementing a global media buying process is just part of doing business. Finding trusted advertising vendors around the world is the next challenge, then you have multiple partners to manage. That’s why Gourmet Ads has simplified the process of global media buying, offering you one-stop-shopping for running digital advertising campaigns around the world. If you’re tasked with reaching the grocery buyer around the globe, then we can help.

Gourmet Ads works with food bloggers, cooking sites and recipe portals (as well as our owned properties) around the world to create a global media network. The benefit of our network is that we understand our customers, and we understand the needs of the companies that advertise with us. Global media buying with Gourmet Ads allows you to continue marketing to a targeted audience that is interested in the same items that you are selling. Our network reaches across continents to appeal to consumers interested in food, entertaining, and caring for their home. And in many ways, few things are more universal than the love of good food.  While cuisines may vary from country to country, the search for delicious food that will feed a family is something that most customers can relate to. That’s why even non-food manufacturers have chosen to use Gourmet Ads for global media buying. Industries ranging from health and beauty to appliance manufacturers and pharmaceutical companies have paired up with Gourmet Ads to help launch their online marketing campaigns.

Receive increased efficiencies when undertaking Global Media Buying

Business, no matter what industry you are in, has grown increasingly competitive. The internet has created the ability for even very small companies to have an international presence, and the differentiators is online advertising. Customers who are browsing online are often unable to tell which companies have a large physical presence and which ones operate out of little more than a basement, which is why building your brand name through global media buying efforts is more important than ever.

For businesses who have or are planning to launch a global marketing campaign, Gourmet Ads allows you to leverage the strength of a single media partner for an around the world campaign. When it comes to global media buying, you would have to hire a team of marketing experts to provide what Gourmet Ads can offer you right away.  Not only do we have an established network of sites on which to advertise your product, we have already done the research it takes to understand our audience. Companies of all sizes can take advantage of the benefits of global media buying under the Gourmet Ads umbrella by allowing us to place your ad on our multinational suite of sites. Not only will this get your product in front of viewers in countries where you plan to market your product, it will also allow you to enter the world wide market place more quickly than traditional media buying techniques. Talk to our team to find out how we can help market your product to a world wide audience thanks to our global media buying capabilities.

Global Media Buying is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

The term “Vertical Ad Network” is used in the media a lot, so what is it ?

We thought today we’d address a question that we’re asked a great deal from advertisers, i.e. What is a Vertical Ad Network? Over the past few years, the term vertical ad network has been thrown about quite often in the online marketing world, as well as in some of the industry’s leading publications such as Silicon Alley Insider and even major publications such as Bloomberg Business.

Essentially a vertical ad network is a collection of like-minded or niche sites aggregated together providing high reach environment for advertisers a single category. In our case, Gourmet Ads only works with food and recipe sites. We provide advertisers a platform to reach our entire audience in a single media buy, with similar metrics to a large portal.

Gourmet Ads as a Vertical Ad Network was designed to benefit food manufacturers

Gourmet Ads as a vertical ad network was designed to benefit food manufacturers, supermarkets, food retailers, kitchenware companies and wineries and any other business needing to reach the grocery buying audience.

We accomplish this by focusing specifically on food and recipes as well as the people who love to eat, cook, and entertain. Our goal is to connect advertisers with highly relevant, quality food and recipe websites to achieve brand awareness goals as well as sending our audience to the advertiser’s site or landing page.

Additionally, the majority of our ad space is exclusive, meaning that it simply isn’t available on the market anywhere else. Building these exclusive relationships with food sites that have a loyal following of readers helps to ensure quality page views as well as ensuring that we have accurate information about our audience.

So finally,  a vertical ad network is a way of reaching customers you simply can’t find on other sites. Even larger sites that are horizontally focused and unrelated to food can’t provide you with the targeted ad space that the Gourmet Ads’ vertical ad network offers when reaching grocery buyers.

What is a Vertical Ad Network? is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Achieve Brand change by Consumers using Bread Advertising

Bread may very well be the definition of a staple food, and there are few households that would consider their weekly grocery shopping complete without purchasing at least one loaf of bread. While many consumers have purchased the same brand of bread for years, they are also open to the idea of new types of bread that may offer health benefits. That’s where Gourmet Ads can help your business – by bringing bread advertising to the household grocery buyers that purchase loaves of bread each week.

One of the major movements in bread advertising is to inform customers about the health benefits of a certain brand of bread. Wonder Bread built its brand by advertising to consumers, particularly children, about the health benefits of their bread. Today’s shoppers are looking for breads that offer more than just a quick way to make a sandwich- they are looking for whole grain and specialty breads that meet their dietary needs.

If your company produces bread that has significant health benefits, the Gourmet Ads audience offers the perfect place to let customers know what you have to offer. Additionally, if your company offers bread that meets specific needs, advertising can help you reach the frustrated consumers that are looking for just what you are selling. Examples include bread made for those with wheat intolerance or who are attempting to reduce Gluten in their diets. Often, consumers are not aware of the availability of this type of product, and it takes very little to make them loyal customers if you have what they are looking for.

Bread Advertising is Ideal for Digital Advertising Campaigns

Bread advertising, like many other foods, also has a seasonal component which makes it a good match for digital advertising campaigns. For example, advertising your brand to back-to-school shoppers may remind them that creating healthy lunches is easier than they might realize when they purchase the right bread. Other seasonal opportunities for bread advertising relate to celebrations that include family and food – dinner rolls for Thanksgiving, Christmas, and Easter for example. Since bread is often a part of nearly every meal, advertising to household grocery buyers should focus on keeping your brand name in their minds as they hit the aisles.

While most bread advertising is focused on prepared bread that is often sold in grocery stores, advertising your bakery fresh bread is just as important. Purchasing bread from a bakery is a different experience for customers. Whether your grocery store offers a bakery or you are a stand-alone bakery, bread advertising through Gourmet Ads can be highly effective. With tools that allow us to place your ads in front of shoppers in your geographic region, digital bread advertising is just as effective as local television or newspaper advertising.

Bakeries and bread manufacturers are part of a very competitive industry in which there are many players, but finding your niche can be as simple as letting customers know how your brand fits into their healthy, busy lifestyle. Whether you have a global reach or market only to nearby customers, Gourmet Ads can help you get your bread advertising message out to customers.

Bread Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Programs which contribute to Increasing Market Share

There are certain companies who have been so successful in growing their market share that they have become synonymous with the products they sell. Think of Spam, Clorox, Xerox, Cool Whip, and Kleenex. These products are so well known that all a consumer needs to do is say their name and customers know exactly what you are talking about. All these companies have achieve success when it comes to increasing market share to a point where they reach a significant portion of the customers in that market. The goal for any company is to develop that level of brand recognition, which translates into a greater share of the market for your product. The best way to increasing market share is by reaching a large number of customers, quickly and cost effectively, making sure that you are the first name they think of in your category. Gourmet Ads offers a number of advertising programs that will allow you to reach the customers who will help you establish your brand.

The first step to increasing your market share is to make sure that customers know who you are- and to do that, you have to reach as many highly targeted customers as possible with your marketing efforts. Your market share is defined by the number of available customers you are reaching- and online marketing is one of the best ways to reach a greater number of customers. Online marketing allows your company to reach the customers who are looking for you directly and frequently, giving your potential customers as many opportunities as possible to find out more about your company.

Increasing Market Share with Gourmet Ads

The following are some of the tools that Gourmet Ads uses to communicate with shoppers, all of which are ideal tools that you can use to increase your market share;

• Over the Page Advertisements – These full size, highly engaging ads are one of the best ways to grab your customer’s attention. Using an over the page advertisement makes a major impact on customers because it presents the image that your product is worthy of such an advertisement, giving customers the impression that your product is one of the major players in your market.
• Video Advertising – Just like television ads, online video ads make a big impact on your customers. When your shoppers see a video ad for your product, it gives customers the impression that your product is a heavy hitter in the industry.
• Rich Media Ads – A well designed rich media ad is one of the best tools for driving brand awareness. Rather than an advertisement that just sits and hopes for the attention of customers, rich media ads grab your customers’ attention and force them to look at you.
• Downloadable Coupons – One of the best ways to get customers to try a new product is to offer a downloadable coupon that encourages them to try your brand. The more often a customer sees your product in conjunction with something that promotes the idea of a great value, the more likely they are to try it.
• Retargeting Campaign – It is no secret that repetition is the key to building up your brand recognition, but did you know that it can also increase market share? Gourmet Ads uses retargeting software to ensure that customers who visit your site once will see your ad when they visit other sites. This creates the impression that your brand is “everywhere”, increasing the market share of your brand by reaching out to potential customers as often as possible.

Improving your market share ultimately means more sales, and that is the goal of every company. Let Gourmet Ads help you reach more customers than ever by showing your ad to as many customers as possible. Do this and you’re on track to increasing market share.

Increasing Market Share is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Developing Food Advertising Strategies for your Brand

Advertising food products is one of the oldest forms of advertising – chances are you can remember some food advertisements from your childhood, and if you ask your parents, they’ll remember some too. Even with the growing importance of digital advertising, food advertising strategies remain much the same. Although we rarely develop Food Advertising Strategies for brands, Gourmet Ads concentrates on placing advertising creative on food and recipe websites.

Commonly used Food Advertising Strategies

If you are considering food advertising strategies for your brand, think about using at least a few of the following:

• It’s Perfect for your Family – While the requirements for this type of advertising have changed slightly, offering a product that is perfect for families is still one of the most often used and most successful food advertising strategies. Advertise that your product is healthy, convenient, and part of a family meal, and consumers will listen.
• It’s Fun! – Similar to the perfect for family strategy, advertising that your product is fun appeals more to children, but has a touch of adult interest. If you can sell a product that is fun for kids to eat but still nutritious, you’ll have an instant audience of mothers and children.
• It’s Exciting! - Sports drink manufacturers develop some of the best examples of food advertising strategies. They advertise that a product is enjoyed in a fun environment with fun people, and they often attract younger customers who are looking for something that is enjoyable to eat or drink.
• It’s a Star’s Favorite! - Endorsements by celebrities and sports stars are still an effective way to bring attention to your product. Food advertising strategies often target younger audiences, and this method in particular is highly effective. You can also consider adding the star’s face to the product packaging to get more bang for your buck.
• It’s a Fact! – Giving your customers facts about the benefits of your product can be another highly effective strategy. You can tell customers about the health benefits of calcium in yogurt, the immune benefits of vitamin C in orange juice, or the benefits of fiber in bread. This food advertising strategy appeals to older customers and those who are looking for health-conscious foods.
• It’s Sweet! – Not the sugary kind of sweet maybe, but it’s one of those things you can enjoy with someone special.  Think of everything from commercials featuring a father and son to those about a couple.  Food advertising strategies that tug the heartstrings are some of the most memorable campaigns.
• It Sounds Great! – Catchy jingles and other sound effects can be some of the most memorable ways to promote a product.  You can probably think of several food product jingles that you sing even when you’re not eating- this type of food advertising is music to your customers ears.
• It’s Cartoony! Food advertising strategies that feature a cartoon character are another kid-friendly favorite. Whether it is one that is designed specifically for your product (think about the Trix Bunny or Count Chocula) or an existing kid favorite, commercial characters are great at doing the advertising leg work for you.
• It’s Cool! Promoting a product as being the type of think eaten by “cool” people can work with everyone from children and teens to adults. Food advertising strategies that aim to catch the eye of teens by suggesting that their product is “cool” are often perfect for products such as soft drinks, candy and gum, and chips or snack items.

Gourmet Ads often works with creative advertising agencies who are very experienced at developing Food Advertising Strategies for brands. They can do everything on the creative / strategy side from the key message, packaging, to instore through to digital food advertising. As such if you’re looking at creating Food Advertising Strategies, please contact us and we’ll provide an introduction.

Food Advertising Strategies is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reach Consumers with Seafood Advertising through Gourmet Ads

Seafood is at the top of the list for many people who are looking for a healthy, delicious, and special meal to create for their loved ones. Whether it is the perfect lobster tail to serve during a romantic dinner or fish to put on their summer grilling menu, seafood is a growing market in the food industry. For companies who produce or sell fish, seafood advertising is an important way to get their share of this important market.

The internet is the preferred medium for advertising almost everything- and seafood advertising is no different. While traditional advertising methods such as television and print advertising still have their place, customers are spending more time than ever online- and to reach the customers who could by buying your products, you need to find a way to market seafood to online chefs. Research tells us that shoppers are spending more time than ever searching for meal ideas online, and customers are paying more attention to the advertisements that appear on the sites that they already trust. That is where developing your own seafood advertising program is important.

While the growing number of customers who shop online means that internet advertising is more effective than ever, it also means that to get the most from your online seafood advertising campaign, you must know what customers are looking for. The most successful ads today include multimedia elements like sound, animation, and even video. They also appeal to customers in very specific ways- whether it is by region, socioeconomic status, or ads designed to catch the eye of a specific type of shopper. For example, you may want to create seafood advertising that tells customers about the heart-health benefits of including more fish in your diet. Or, you may want to play up the luxury of seafood. No matter what the message of your seafood advertising, the key is getting it in front of the right customers.

Developing your Seafood Advertising Program with our team.

That’s why you need Gourmet Ads to help take your seafood advertising campaign to the customers you want to reach. Whether you want to promote your freshly caught crabs to the local gourmet chefs or you are promoting salmon for summer time cedar plank grilling, Through our audience and reach we can put your name in front of customers who are looking for your product. You can create recipes that include fresh or canned tuna, for example, and place them on websites aimed at helping busy moms create healthy dinners. Or, you can advertise lobsters on our sites that appeal to gourmet chefs – particularly home chefs who enjoy creating special meals and entertaining. Whether you are promoting tilapia or clams, our network of sites can advertise what you have to offer.

Take advantage of the many benefits of online advertising to put your seafood in the kitchens of more online shoppers. Seafood advertising with Gourmet Ads puts your products in front of home chefs who are always on the lookout for new foods to try and different ways to include healthy foods in their meals.

Seafood Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Adtech New York 2011 at the Javitz Center on the 8th – 10th of November 2011

Gourmet Ads Founder and Managing Director, Benjamin Christie will be in visiting Adtech New York on the from the 8th to the 10th of November 2010 at the Javitz Center in Manhattan.

For those that don’t know Adtech held around the world is an interactive marketing conference and exhibition that delivers an up-close and informative look at digital media, marketing and advertising.

For those on Twitter, Follow Gourmet Ads for updates throughout Adtech New York. To follow everything that’s happening at Adtech use #adtech

Organise a Meeting at AdTech New York with Us

If you’re attending Adtech New York or are based in New York and would like to organize a meeting with Benjamin while he’s in town then contact us to setup a meeting time.

Adtech New York 2011 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.