Loyalty Program Data enables increase in customer visits

Loyalty program data has become hot among retailers (particularly supermarkets and grocery stores) due to its proven ability to increase the number of visits customers make, improve the average transaction amount, and improve the value of the average customer. The benefits of loyalty programs make them an obvious choice for many retailers, but most retailers aren’t taking advantage of a great asset – loyalty program data. Loyalty program data has a use that can help guide business strategy and help guide your next advertising campaign. So how can you cash in on loyalty program data? The following are a few ways your loyalty program data can help your business grow:

• Loyalty program data is an ideal way to target both keeping your old customers and bring in new customers. You can analyze loyalty program data to find out where your customers live, what cell phone company they use, what products they buy, and what days they shop.  This can help you figure out how to target new customers and how to thank current customers for their loyalty.
• Loyalty program data can help you come up with cross-promotional and co-branding ideas. For example, if you find that your customers often purchase two similar items together, you can create a sale or offer to promote those two products.
• Loyalty program data can help you plan your businesses’ expansion. If you have a brick and mortar location, you can use geographical data to find out where your customers live, and this can guide your decision on where to build your next location. Or, for online companies, geographical data can tell you where to target your advertising efforts.
• Loyalty program data can help you spend your advertising dollars more efficiently. Gourmet Ads offers geo targeting for digital advertising campaigns, so you can advertise to customers who live in high-volume areas.
• Loyalty program data can help you determine the best products to stock and how to price them. Analyzing customer spending and purchasing habits can help you figure out the best combinations of price and product for your store.
• Loyalty program data can help your direct marketing efforts. Whether you have an email campaign, a direct mail marketing campaign, or an online advertising campaign, your loyalty program data can help you create more efficient marketing plans.
• Loyalty program data can help build the strength of your brand. By creating a loyal following for your business, you will attract customers through word of mouth. Your data from your loyalty program can let you know how customers find out about you to help improve your marketing strategy.

Gourmet Ads can turn your Loyalty Program Data into a smarter marketing strategy

Loyalty program data provides advertisers with a way to understand their customers’ behavior and market their product to multiple consumer segments with more precision than ever before. We can use targeting options like either Retargeting or Behavioral Targeting to bring consumers back to your site. Whether you have already implemented a loyalty program or are considering using one, Gourmet Ads can show you how to turn the information you are collecting into a smarter marketing strategy. Whether you want to protect your market share, increase customer spending, or simply make the most of your advertising dollar, Gourmet Ads can help you turn your loyalty program data into sales.

Loyalty Program Data is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Let’s take a look at the 10 Most Popular Blogs in 2010

As we roll onto 2011 or “Twenty Eleven” as many are calling it, I though it might be good to take a quick look back to some of the 10 Most Popular Blogs we wrote during the past year.

We’ve got a brand new website for Gourmet Ads currently in development right now, so when its live we’ll continue to try to write as many blogs as we can helping to educate advertisers, media buyers, ad agencies and internal marketing staff on how to advertise online and reach your target audience.

So here’s the 10 Most Popular Blogs of 2010….

• 2011 Advertising Trends
• Increasing Your Share of Wallet
• Video Advertising for Brands
• Advertising iPhone Applications
• Recipe Video Advertising
• Coupons Benefit Retailers
• Wine & Grocery Buyers
• Dynamic Ads
• Post Impression Tracking
• Frequency Capping

Of the 10 Most Popular Blogs, what was your favorite blog from Gourmet Ads during 2010?

Most Popular Blogs for 2010 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Nearly every Grocery Retailer has their own Grocery Store Loyalty Programs

Nearly every grocery store around the globe these days has its own loyalty program. Some like Costco even charge an annual membership to be part of their loyalty program, others are free. For grocery stores the ability to offer loyalty programs offer the ability to track consumer’s shopping habits and household characteristics. This is then linked to broader “market segments” based on age, race, income level, family size and neighborhood. The real benefit of grocery store loyalty programs is the ability to determine how profitable each market segment is to the store, and to treat customers in those segments accordingly.

Key to the growth of grocery store loyalty programs is to continue sign ups of new members, especially if, like Costco there is a membership fee to be paid or if your grocery store offers a credit card as well as a loyalty card. So it’s essential for grocery stores to continually be running campaigns to drive memberships.

Advertising campaign ideas for Grocery Store Loyalty Programs include;

• Highlight benefits of your Loyalty Program
• Promote Loyalty Program only coupons
• Bonus points for Loyalty Program cards only
• Loyalty Program only discounts
• Ability to signup online and start earning points
• Interest free period for loyal program associated credit cards

For grocery store marketing managers and their advertising agencies, advertising for new members must be run in targeted environments. The Gourmet Ads network reaches millions of grocery buyers each month making us the logical choice for your media plans.

Here’s some information about the Gourmet Ads audience;

• They are the primary household grocery buyer
• They make more than 3 trips to the grocery store each month
• They spend anywhere from $200 to over $500 a month on groceries
• They search for food products online such as gourmet and organic

If you’re looking at running an advertising campaign to drive memberships in your Grocery Store Loyalty Programs, then Gourmet Ads reaches the target audience.

Grocery Store Loyalty Programs is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Grocery Advertising is about reaching the Main Grocery Buyer

Grocery Advertising online is about reaching the Main Grocery Buyer ( or Mr Household Grocery Buyer) when they are in the decision making phase. Running grocery advertising for your grocery store next to recipes where the main household grocery buyer is researching food ideas and making critical family meal planning is the key for any grocery advertising campaign.

In the past, grocery stores used newspapers, television, radio and magazines to advertise their grocery stores and weekly specials. The previous focus was on mass branding, now it’s much more about spending advertising budgets more efficiently in order to reach the right person in the household, opposed to everyone in the household which is what you get with mass brand advertising.

From our perspective more and more Grocery Stores are shifting their grocery advertising budgets to online networks such as Gourmet Ads. This shift in moving grocery advertising budgets to online has been fueled by a combination of key reasons, such as;

• Cost efficiencies offered by online
• Ability to target on a Geo Targeting basis from national right down to Zip Code
• DayPart Targeting – advertise throughout the day and evening
• Rich media opportunities that online presents

What kind of Grocery Advertising is being undertaken ?

Well it varies greatly from grocery brand to grocery brand. Large national grocery brands usually have their own grocery advertising budgets, plus Co-op advertising budgets which means that can run wide reaching and impactful campaigns online. However smaller, more regional grocery brands will tend to rely heavily on geo targeting to only reach local customers. Some of the grocery advertising we’re running includes;

• Brand advertising campaigns
• Grocery Coupon based campaigns
• Grocery Loyalty Card campaigns
• Weekly Specials Campaigns
• Pre Roll Video Campaigns

So if you’re grocery store isn’t running grocery advertising online, now is the time to start with more and more consumers online it makes sense to allocate a proposition of your budget to online. By running grocery advertising with Gourmet Ads you’re reaching a network dedicated to reaching the household grocery buyer.

Grocery Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

As we roll onto 2010 or “Twenty Ten” as many are calling it, I though it might be good to take a quick look back to some of the Most Popular Blogs we wrote this year. Just like 2009, during 2010 we’ll try to write as many blogs as we can helping to educate advertisers, media buyers and owners on how to advertise online and reach your target audience.

So here we go, the Most Popular for 2009

• 2010 Advertising Trends
• Targeting Grocery Buyers
• Online Drives CPG Sales
• Reaching Holiday Shoppers
• Grocery Store Loyalty Programs
• Display Ads Trigger Search
• Reaching Working Moms
• Creative Advertising
• More Cooking at Home
• Increasing Click Through Rates
• Interstitial Advertising

Maybe you had a favourite blog on Gourmet Ads during 2009?

Most Popular for 2009 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.