Most Popular for 2009
December 31, 2009 by Benjamin Christie · Leave a Comment
As we roll onto 2010 or “Twenty Ten” as many are calling it, I though it might be good to take a quick look back to some of the most popular blogs we wrote this year. Just like 2009, during 2010 we’ll try to write as many blogs as we can helping to educate advertisers, media buyers and owners on how to advertise online and reach your target audience.
So here we go…..
- 2010 Advertising Trends
- Targeting Grocery Buyers
- Online Drives CPG Sales
- Reaching Holiday Shoppers
- Grocery Store Loyalty Programs
- Display Ads Trigger Search
- Reaching Working Moms
- Creative Advertising
- More Cooking at Home
- Increasing Click Through Rates
- Interstitial Advertising
Maybe you had a favourite blog ?
Grocery Advertising
December 2, 2009 by Benjamin Christie · Leave a Comment
Grocery Advertising online is about reaching the main household grocery buyer ( or Mr Household Grocery Buyer) when they are in the decision making phase. Running adverting for your grocery store next to recipes where the main household grocery buyer is researching food ideas and making critical family meal planning is the key for any grocery advertising campaign.
In the past, grocery stores used newspapers, television, radio and magazines to advertise their grocery stores and weekly specials. The previous focus was on mass branding, now it’s much more about spending advertising budgets more efficiently in order to reach the right person in the household, opposed to everyone in the household which is what you get with mass brand advertising.
From our perspective more and more Grocery Stores are shifting their grocery advertising budgets to online networks such as Gourmet Ads. This shift in moving grocery advertising budgets to online has been fuelled by a combination of key reasons, such as;
- Cost efficiencies offered by online
- Ability to target on a geo targeting basis from national right down to Zip Code
- Time and Day Part targeting – advertise throughout the day and evening
- Rich media opportunities that online presents
So what kind of advertising are grocery stores undertaking? Well it varies greatly from grocery brand to grocery brand. Large national grocery brands usually have their own grocery advertising budgets, plus Co-op advertising budgets which means that can run wide reaching and impactful campaigns online. However smaller, more regional grocery brands will tend to rely heavily on geo targeting to only reach local customers. Some of the grocery advertising we’re running includes;
- Brand advertising campaigns
- Grocery Coupon based campaigns
- Grocery Loyalty Card campaigns
- Weekly Specials Campaigns
- Pre Roll Video Campaigns
So if you’re grocery store isn’t running grocery advertising online, now is the time to start with more and more consumers online it makes sense to allocate a proposition of your budget to online. By running advertising with Gourmet Ads you’re reaching a network dedicated to reaching the household grocery buyer. That’s all we do. Download our Media Kit or Request a Proposal from us.
Grocery Store Loyalty Programs
October 24, 2009 by Benjamin Christie · Leave a Comment
Nearly every grocery store around the globe these days has its own loyalty program. Some like Costco even charge an annual membership to be part of their loyalty program, others are free. For grocery stores the ability to offer loyalty programs offer the ability to track consumer’s shopping habits and household characteristics. This is then linked to broader “market segments” based on age, race, income level, family size and neighborhood. The real benefit of grocery store loyalty programs is the ability to determine how profitable each market segment is to the store, and to treat customers in those segments accordingly.
Key to the growth of grocery store loyalty programs is to continue signups of new members, especially if, like Costco there is a membership fee to be paid or if your grocery store offers a credit card as well as a loyalty card. So it’s essential for grocery stores to continually be running campaigns to drive memberships. Advertising campaign ideas for Grocery Store Loyalty Programs include;
- Highlight benefits of your Loyalty Program
- Promote Loyalty Program only coupons
- Bonus points for Loyalty Program cards only
- Loyalty Program only discounts
- Ability to signup online and start earning points
- Interest free period for loyal program associated credit cards
For grocery store marketing managers and their advertising agencies, advertising for new members must be run in targeted environments. The Gourmet Ads network reaches millions of grocery buyers each month making us the logical choice for your media plans.
Here’s some information about the Gourmet Ads audience;
- They are the primary household grocery buyer
- They make more than 3 trips to the grocery store each month
- They spend anywhere from $200 to over $500 a month on groceries
- They search for food products online such as gourmet and organic
If you’re looking at running an advertising campaign to drive memberships in your Grocery Store Loyalty Program, please download a copy of our media kit. Alternatively use the contact us page to fill in your requirements and our team can help develop a media plan for your consideration.
