Holiday entertaining packages create excitement for the consumers

Holiday Entertaining Packages are a great way for getting people excited about products or events that complement one another. Some things naturally go together like food and wine hampers. These are usually really well thought out and the flavors in the hampers will always taste beautiful together. It doesn’t have to stop there though – food, wine, entertainment, coupons and gifts can all be combined into personalized holiday entertaining packages to suit your loved ones.

The holidays are about indulgence and enjoying yourself, so providing your consumers with holiday entertaining packages can be a great way to sell more than one product at once. By pairing off gifts with restaurant coupons for example, you are making the holiday experience a lot easier for the consumer.

Holiday forecasting needs to be taken into account. It is around the holidays that people begin to shop for different purposes. Throughout the year they might buy things for themselves, or small birthday gifts for their friends and family. However, it is not until the Winter that people’s shopping habits change and their primary focus switches to buying gifts.

It is this knowledge of the forthcoming Christmas vacation that makes them hunt for vacation packages. Offering holiday entertaining packages are about showing your consumers about the amazing savings they could make if they were to buy a combination of two or more products. Presenting the consumer with a tailor-made package for their friend makes the Christmas shopping experience easy – something that so many shoppers want.

Timing is important when advertising holiday entertaining packages

If you start promoting your offers early on, it means that this ‘package’ style of shopping is presented to your consumers at an early stage. At least then they are aware of it, even if it takes them a little while to commit to a purchase. Restaurant coupons, theater tickets, food and wine hampers and other gifts can all be offered in various holiday entertaining packages. The more variety you put out there, the more sales you are more likely to have. If consumers feel like they can pick their own packages they will also feel like they have had a fair say into what goes into the package too.

To promote holiday entertaining packages you can offer competitions, adverts featuring sweepstakes or present your consumers with discount pricing. Discounts are a fantastic method of keeping the interest of customers, especially at such an expensive time of year.

Through our network of sites, Gourmet Ads can reach the audiences that are looking for these kinds of holiday entertaining packages, and  by promoting the package deals in more than one place, you are already increasing the chances of generating higher revenue in sales, and increasing traffic to your site.

Holiday Entertaining Packages is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Create a unique strategy for Columbus Day Advertising to promote sales

Chances are, you learned the rhyme “In 1492 Columbus sailed the ocean blue,” when you were in school.  While Columbus Day advertising may not seem like a major marketing opportunity, the holiday has some hidden attributes that can help you advertise your products.  The holiday has been in existence for more than two hundred years, and October 12 was declared Columbus Day by President Roosevelt in 1937.  Observance of Columbus day has since been changed to the second Monday in October, making it one of those late fall holidays that many people look forward to as a break from the work week.

To take advantage of this somewhat obscure holiday, you’ll need to come up with a unique and clever marketing strategy that will help customers get in the mood to shop.  Since Columbus Day is not a traditional gift-giving holiday, you’ll want to appeal to other customers who are looking for a great fall deal.  The timing of Columbus Day makes it perfect for introducing customers to an end of year product line up.  For example, many automotive dealerships use the holiday to announce specials on cars that will soon be replaced with newer models.  Since many people are granted the day off work on Columbus Day yet have no holiday plans, it’s a great time to get them out and shopping.  If you’re considering launching a Columbus Day advertising campaign, consider some of the following ideas:

• Try creating a campaign based around “discovery”.  You can try sales that offer the customer to “discover” savings of a certain amount, or even a coupon in store with a surprise savings amount.  You can also offer customers the chance to “discover” your product- this works well for new food items as well as other goods.
• Consider holding an end-of-season event near Columbus Day.  Customers are expecting sales for the holiday, and advertising something like a Columbus Day sidewalk sale, tent event, or other special sale event is often enough to get customers to your store.  Retail chains can use this event not only to reduce stock of certain goods, but as an opportunity to catch the eye of customers who will soon be completing holiday shopping.
• Because Columbus Day is so close to Halloween, the long weekend can also be an ideal time to attract Halloween shoppers.  Retailers may want to advertise costumes, treats, or anything else that may attract Halloween buyers during this period.
• October is an ideal month for many fall goods, including produce.  Columbus Day is a great time to offer specials that take advantage of the fall harvest, and sales offered over the long weekend can be geared toward these items.  A recipe booklet offering tips for cooking with these items makes a perfect Columbus Day giveaway.

Columbus Day advertising can boost sales with fall shoppers

The idea of a three day weekend is often enough to encourage consumers to get out and shop.  The goal of creating a Columbus Day advertising campaign is to get these customers in front of your products.  Let us help you design a marketing strategy for an effective Columbus day advertising that will help you bring in these fall shoppers.

Columbus Day Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Whats the Message in your Labor Day Advertising ?

Labor Day has been in existence for more than one hundred years, and Labor day advertising in existence for almost the same! Labor Day has become commonly recognized as a chance for working Americans to spend a day relaxing and enjoying the close of summer.  Labor Day was first observed on August 26, 1878 in Boston by members of the nation’s first major union.  The holiday became nationally recognized just sixteen years later, signed into law by Grover Cleveland following the Pullman Strike.  Celebrated on the first Monday in September each year, American often celebrate the last days of summer and the coming change in seasons with outdoor dining, camping, or even just spending a close day with their families.

For advertisers, Labor Day offers a number of opportunities to catch the eye of customers.  No matter what you sell, there are ways to bring in customers looking for a great deal over the long weekend.  The following are a few tricks that marketers should consider near Labor Day:

• Clothing manufacturers and retailers should take advantage of the coming school year to bring in parents looking for good deals on clothing.  Depending on the school district in your area, many students start school right after the Labor Day weekend.  Bring in shoppers looking for last-minute deals on school clothing by marketing Labor Day weekend clothing sales to parents and teens.
• Sporting goods retailers have an excellent opportunity to bring in fall-season athletes as well as winter activity enthusiasts preparing for the coming season.  Fall sports such as football and softball are beginning at the high school and college level, and many families look forward to playing sports with families and friends during Labor Day.  Activities such as camping, hiking, and fishing are popular over Labor Day weekend, and so advertising specials on these types of items prior to Labor Day weekend is an effective strategy.
• Hardware stores can use Labor Day as a chance to bring in shoppers looking for fall lawn and garden items as well as dedicated grillers looking for the perfect grills and accessories.  Since Labor Day generally marks the end of summer, it is the perfect time to bring in shoppers looking for everything from rakes and fertilizer to weatherproofing and repair items.  Outdoor cooking is one of the quintessential parts of Labor Day for many families, and it’s a great time to help sell grills and related items to make room for fall merchandise.  Some retailers use Labor Day as an opportunity to bring in shoppers with discounts for Armed Forces members, Emergency Services personnel, or any other group of working customers.
• Grocery retailers can appeal to customers who are planning to entertain over the long weekend.  Marketing strategies that work well over the long weekend include those centered on traditional grilling and barbecuing meals.  Offering recipe ideas aimed at outdoor entertaining can be a good way to introduce customers to new products.   However, Labor Day weekend is also a good time to market back-to-school foods for parents looking for breakfast and lunch ideas.

Getting to a creative strategy for your Labor Day advertising campaign

Finding the right advertising agency to launch your Labor Day marketing campaign can help you get your fall merchandise in front of customers as they enjoy a long weekend.  Since so many companies offer Labor Day sales, you will need to think of a creative strategy that will get customers in the door.  Gourmet Ads can help you find the perfect idea for your products, and help you create an effective labor day advertising campaign.

Labor Day Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Start 4th of July Advertising a week before Independence Day

The 4th of July Holiday or Independence Day is another day of the year where you can benefit from developing a targeted advertising campaign to drive sales. In the lead up to 4th of July festivities, Americans are planning parties, catering BBQs, having an extended weekend at the lake and post-game tailgates. Consumers want everything from meat, to new clothes, to wine.

Ideally your 4th of July Advertising should commence at least a week before the 4th of July as consumers begin to hunt for bargains for food, drinks, wine, beer, party products and more. So it’s essential to kick off the campaign early for best results.

So apart from grocery stores what other businesses can benefit from running 4th of July Advertising? Basically any sort of retailers involved with planning your 4th of July event. So think BBQ retailers, party hire, online meat and seafood retailers, home delivery services to name just a few.

Additionally, don’t forget restaurants for those who don’t want to entertain at home, but enjoy the holiday being spoilt. Restaurants should concentrate on advertising their 4th of July specials or fixed priced menus as a way of enticing bookings.

Your 4th of July Advertising creative should have a strong call to action

Like most online ads, your 4th of July Advertising creative should have a strong call to action, gain the user’s attention and articulate your offering. In keeping with the theme of the 4th of July your advertising could include imagery of Uncle Sam, and/or the star spangle banner along with the red, white and blue.

By running your 4th of July Advertising campaign with Gourmet Ads not only are you reaching the household grocery buyers, but your reaching consumers planning an event as they look for recipes, cocktail ideas and more.

4th of July Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reach Mexican Grocery Buyers with Cinco de Mayo Advertising

Cinco de Mayo Advertising is not only an opportunity to only reach Mexican Grocery Buyers, but people having Cinco de Mayo celebrations. Cinco de Mayo is a Mexican holiday celebrated on the 5th of May each year, and Cinco de Mayo is Spanish for “fifth of May”. The holiday celebrates the victory of the Mexican militia over the French army at the Battle of Puebla in 1862.

Within Mexico itself Cinco de Mayo is only celebrated regionally, however in the United States, Cinco de Mayo is heavily promoted by grocery companies, bars and restaurants where the it has become a celebration of Mexican culture. In American border states such California and Arizona, Cinco de Mayo is significant holiday, with most grocery stores, bars and restaurants offering special deals to entice and generate sales. As such is a great time to run a Cinco de Mayo Advertising campaign.

For green grocers and grocery chains, Cinco de Mayo sees increased sales of food items especially beef, limes, tomatoes, cilantro and avocados the cornerstone of Mexican Cuisine. For Liquor stores, tequila and Mexican beers such as Corona and on the shopping list.

Start your Cinco de Mayo Advertising late April

Cinco de Mayo Advertising should be targeted towards grocery buyers having Cinco de Mayo celebrations in early May. Gourmet Ads recommends running large format advertising units like 300×600 or Over the Page Advertising to really make an impact, encourage shoppers to put your brand on their grocery shopping list.

If you’re planning on running a Cinco de Mayo Advertising campaign, the contact Gourmet Ads and we’ll develop a media plan that reaches your target market.

Cinco de Mayo Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reach Holiday Shoppers by running targeted campaigns holiday days

The global financial crisis is still very real for many consumers which means like last year, this holiday period, a vast amount of consumers will be tracking down deals online. With consumer determined to limit their holiday spending some will print coupons online and take them to the store or supermarket, while others will buy online. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your holiday advertising media mix.

There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if you’re not advertising during this period then you’re definitely missing out on sales. In order to reach holiday shopper we’d recommend running targeted campaigns near key holiday dates.

Apart from simply booking advertising campaigns, it’s essential to have key messages in your advertising creative which engage with consumers driving them to your online store. Some online retailers will use coupons like percentage based i.e 10% off the product or total order. While other online retailers during the holiday season will offer a credit or rebate towards their next purchase with them.

Holiday Shoppers like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping”

In terms of key delivery based messages to help convert customers, make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers who order online. There is a great deal of evidence in the market place that suggests that free shipping can significantly help conversion rates online.

Finally, we’d suggest booking a variety of advertising units such as regular display, interstitials, expandable ad units, video and rich media. You might also be interested in Holiday Advertising blogs we’ve written in the past. Each have a different take on the event and these are focused to Q4 Holidays, see;

• Thanksgiving Advertising
• Black Friday Advertising
• Cyber Monday Advertising
• Christmas Advertising

If you haven’t already booked your Holiday Shoppers Advertising, then don’t delay as the Gourmet Ads network often books out during key holiday dates throughout the year.

Reaching Holiday Shoppers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Holiday Season Advertising Drives Consumers to Stores

For our American Advertisers, the Holiday Season kicks off in just a few weeks with Thanksgiving on the 27th November.

Major advertisers (particularly those who use advertising agencies) have already booked their holiday season advertising (including their Christmas Advertising), but for most small businesses and online retailers they haven’t so it’s important to make sure you book your advertising as soon as possible.

As holiday season advertising space starts to book up, CPM rates tend to increase closer to holiday dates, so its best to get in early. Plus this year we’re already seeing companies which use traditional mediums like TV, Radio and Outdoor beginning to shift their advertising to online for the first time.

There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if your not advertising, you’re definitely missing out on sales. Apart from booking advertising campaigns, it’s essential to have key messages in your advertising creative which help consumers towards your online store. Make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers.

Holiday Season Advertising Includes Thanksgiving and Christmas

Finally don’t forget about key dates after Thanksgiving and Christmas Day when consumers are looking for bargains. Add to these days like Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday after Thanksgiving) are also days to intensify with your online Holiday Season Advertising.

Holiday Season Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.