Easter Advertising
March 3, 2010 by Benjamin Christie · Leave a Comment
This year Easter is the first week of April (dates below) and even if you don’t sell chocolate Easter eggs there are significant opportunities over the holiday period for all types of industries. Once regarded simply for the kids, Easter has become one of the most profitable holiday seasons of the year.
With spring in the air and many consumers possessing tax return money makes it an ideal time for you to kick-start your marketing campaign. As such we thought we’d put together a few Easter advertising ideas separated by various sectors.
Retailers
Given that Easter is of course a holiday period, many retailers run Easter Sales and to drive interest in the lead up is important. So running at least 10 days prior to the sale starting is essential, then upping the visibility over the Easter weekend to drive consumers in store. Ideally you’ll be running discounts off big ticket items and winter apparel.
Grocery & Supermarkets
With many people spending time with the family over Easter it’s important to gain market share in the lead up to the Easter Weekend. Ideally your Easter Advertising will feature creative with messaging to drive consumers in store like discounts off key staples items or loss leader activity encourage them to do their Easter “big shop” while in store.
Travel Companies
With most people spending time with their families over the Easter weekend, there are two opportunities here for travel companies. Firstly, with many people head home there is a significant benefit for companies such as airlines to go heavy up 3-4 weeks prior to Easter, then slow it down closer to the weekend. The 2nd opportunity is for people not heading home, but rather going away for the weekend. So vacation specials should be advertised 10-14 days from Easter weekend. See Grocery Buyers make Travel Decisions.
Ecommerce Sites
Many of the major ecommerce retailers run Easter weekend specials, from free shipping to coupon discounts so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with creative indicating your Easter specials. So no matter if you sell food, clothing or kitchen gadgets, Easter is a great time to boost sales.
Movie Releases
Many over the Easter weekend will be looking for things to do to fill out the weekend. So for the movie studios, running movie trailer campaigns for new release in the days prior and over the Easter weekend will help boost a movies weekend revenues.
Automotive Companies & Dealerships
Consumers in the market for a new auto will dedicate the weekend heading to dealerships and doing test drives. So running a campaign in the 5-7 days prior to Easter, then heavy up over the Easter weekend will no doubt result in leads being generated. Learn about our audience of automotive buying Grocery Buyers.
So as we head in Q2 and with only a few weeks to go till Easter now is the time to book your Easter Advertising Campaign. For more information, Download our Media Kit or Request a Proposal from our team.
2010 Easter Dates
Good Friday is 2nd April 2010
Holy Saturday 3rd April 2010
Easter Sunday 4th April 2010
Easter Monday 5th April 2010
Reaching Holiday Shoppers
October 29, 2009 by Benjamin Christie · Leave a Comment
The global financial crisis is still very real for many consumers which means like last year, this holiday period, a vast amount of consumers will be tracking down deals online. With consumer determined to limit their holiday spending some will print coupons online and take them to the store or supermarket, while others will buy online. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your holiday advertising media mix.
There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if you’re not advertising during this period then you’re definitely missing out on sales. In order to reach holiday shopper we’d recommend running targeted campaigns near key holiday dates.
Apart from simply booking advertising campaigns, it’s essential to have key messages in your advertising creative which engage with consumers driving them to your online store. Some online retailers will use coupons like percentage based i.e 10% off the product or total order. While other online retailers during the holiday season will offer a credit or rebate towards their next purchase with them.
In terms of key delivery based messages to help convert customers, make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers who order online. There is a great deal of evidence in the market place that suggests that free shipping can significantly help conversion rates online.
Finally, we’d suggest booking a variety of advertising units such as regular display, interstitials, expandable ad units, video and rich media. You might also be interested in Holiday Advertising blogs we’ve written in the past. Each have a different take on the event and these are focused to Q4 Holidays, see;
If you haven’t already booked your Holiday Advertising, then don’t delay as the Gourmet Ads network often books out during key holiday dates throughout the year. Download your copy of the Gourmet Ads Media Kit which includes information on other key event days throughout the year that you should be booking.
Thanksgiving Advertising
November 5, 2008 by Benjamin Christie · Leave a Comment
Many food companies know that a large percentage of their annual profits are made during the Holiday Season. That is why your Thanksgiving advertising campaign is one of your most important campaigns of the year, especially if you are selling foods that are typically high sellers for Thanksgiving or Christmas dinners, like turkey, stuffing, green beans, cranberry sauce, cream of mushroom soup and pumpkin pie amongst others.
Taking advantage of targeted advertising next to online recipes for holiday favorites is a great way to get your brand at the top of every shopper’s grocery list this year. When a consumer goes online to look up recipes on how to roast their Thanksgiving turkey, will they be thinking Butterball, Norbest or Honeysuckle White? That all depends on whose ad is cleverly placed right beside the roast turkey recipe.
More and more consumers are turning to the internet for their recipe needs; especially their holiday recipe needs and smart advertisers are taking advantage of this trend with their Thanksgiving advertising in order to create brand awareness during the critical holiday sales rush. Ideally, companies should get their products placed four weeks before the big holiday as many shoppers have already begun to stock their pantries in preparation for the big event.
While these relatively new Thanksgiving advertising opportunities are great for the popular holiday food items featured in online recipes, they aren’t the only products that can benefit from these highly targeted ad campaigns. There are many other activities that correspond with holiday celebrations such as watching the “big game” on TV, beer companies can capitalize on this and even less glamorous, but necessary events such as washing the dishes. Your dishwashing liquid, scrubbing sponges or dishwasher detergent can make a play for the millions of dishes that need to be washed after each holiday meal.
And, of course, Thanksgiving advertising is also important in gearing shoppers up for their Christmas purchases as well. Foods and other items that will sell for Christmas meals will need to be well placed by Thanksgiving, but other products, such as holiday gifts or sale events can also make a strong impression when placed next to food ads over the holiday season.
So if you’re selling a product in the lead up to Thanksgiving, it’s essential to run your Thanksgiving advertising online, contact Gourmet Ads for a customised media plan which targets consumers.
