4th of July Advertising
July 1, 2010 by Benjamin Christie · Leave a Comment
The 4th of July Holiday or Independence Day is another day of the year where you can benefit from developing a targeted advertising campaign to drive sales. In the lead up to 4th of July festivities, Americans are planning parties, catering BBQs, having an extended weekend at the lake and post-game tailgates. Consumers want everything from meat, to new clothes, to wine.
Ideally your 4th of July Advertising should commence at least a week before the 4th of July as consumers begin to hunt for bargains for food, drinks, wine, beer, party products and more. So it’s essential to kick off the campaign early for best results.
So apart from grocery stores what other businesses can benefit from running 4th of July Advertising? Basically any sort of retailers involved with planning your 4th of July event. So think BBQ retailers, party hire, online meat and seafood retailers, home delivery services to name just a few.
Additionally, don’t forget restaurants for those who don’t want to entertain at home, but enjoy the holiday being spoilt. Restaurants should concentrate on advertising their 4th of July specials or fixed priced menus as a way of enticing bookings.
Like most online ads, your 4th of July Advertising creative should have a strong call to action, gain the user’s attention and articulate your offering. In keeping with the theme of the 4th of July your advertising could include imagery of Uncle Sam, and/or the star spangle banner along with the red, white and blue.
By running your 4th of July campaign with Gourmet Ads not only are you reaching the main household grocery buyer, but your reaching consumers planning an event as they look for recipes, cocktail ideas and more. So if you’re interesting in running an 4th of July Advertising Campaign to drive sales, then Request a Proposal from the Gourmet Ads team or Download our Media Kit.
Cinco de Mayo Advertising
May 1, 2010 by Benjamin Christie · Leave a Comment
Cinco de Mayo is a Mexican holiday celebrated on the 5th of May each year, and Cinco de Mayo is Spanish for “fifth of May”. The holiday celebrates the victory of the Mexican militia over the French army at the Battle of Puebla in 1862.
Within Mexico itself Cinco de Mayo is only celebrated regionally, however in the United States, Cinco de Mayo is heavily promoted by grocery companies, bars and restaurants where the it has become a celebration of Mexican culture. In American border states such California and Arizona, Cinco de Mayo is significant holiday, with most grocery stores, bars and restaurants offering special deals to entice and generate sales.
For green grocers and grocery chains, Cinco de Mayo sees increased sales of food items especially beef, limes, tomatoes, cilantro and avocados the cornerstone of Mexican Cuisine. For Liquor stores, tequila and Mexican beers such as Corona and on the shopping list.
If you’re interested in running a Cinco de Mayo Advertising campaign, then Contact Us for more information or download the Gourmet Ads Media Kit.
Reaching Holiday Shoppers
October 29, 2009 by Benjamin Christie · Leave a Comment
The global financial crisis is still very real for many consumers which means like last year, this holiday period, a vast amount of consumers will be tracking down deals online. With consumer determined to limit their holiday spending some will print coupons online and take them to the store or supermarket, while others will buy online. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your holiday advertising media mix.
There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if you’re not advertising during this period then you’re definitely missing out on sales. In order to reach holiday shopper we’d recommend running targeted campaigns near key holiday dates.
Apart from simply booking advertising campaigns, it’s essential to have key messages in your advertising creative which engage with consumers driving them to your online store. Some online retailers will use coupons like percentage based i.e 10% off the product or total order. While other online retailers during the holiday season will offer a credit or rebate towards their next purchase with them.
In terms of key delivery based messages to help convert customers, make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers who order online. There is a great deal of evidence in the market place that suggests that free shipping can significantly help conversion rates online.
Finally, we’d suggest booking a variety of advertising units such as regular display, interstitials, expandable ad units, video and rich media. You might also be interested in Holiday Advertising blogs we’ve written in the past. Each have a different take on the event and these are focused to Q4 Holidays, see;
If you haven’t already booked your Holiday Advertising, then don’t delay as the Gourmet Ads network often books out during key holiday dates throughout the year. Download your copy of the Gourmet Ads Media Kit which includes information on other key event days throughout the year that you should be booking.
Holiday Season Advertising
October 24, 2008 by Benjamin Christie · Leave a Comment
Here in Australia the holiday season doesn’t really start till nearer to Christmas Day, but for our American Advertisers, the Holiday Season kicks off in just a few weeks with Thanksgiving on the 27th November.
Major advertisers (particularly those who use advertising agencies) have already booked their holiday season advertising (including their Christmas Advertising), but for most small businesses and online retailers they haven’t so it’s important to make sure you book your advertising as soon as possible.
As holiday season advertising space starts to book up, CPM rates tend to increase closer to holiday dates, so its best to get in early. Plus this year we’re already seeing companies which use traditional mediums like TV, Radio and Outdoor beginning to shift their advertising to online for the first time.
There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if your not advertising, you’re definitely missing out on sales. Apart from booking advertising campaigns, it’s essential to have key messages in your advertising creative which help consumers towards your online store. Make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers.
Finally don’t forget about key dates after Thanksgiving and Christmas Day when consumers are looking for bargains. Add to these days like Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday after Thanksgiving) are also days to intensify with your online advertising.
If you haven’t booked your holiday season advertising, then Contact Us for a customised proposal.
