Advertising creates branding for the emerging market of artisan cereals

Artisan Cereals are flooding the niche cereal shelf space and are becoming a popular choice for not only breakfast but also snacks and other meals. With so many existing cereals already widely recognized and so well renowned, Gourmet Ads is here to help create branding and help reach out to this relatively newer market of consumers.

Although kids’ cereals might appeal to the younger generation, parents all over the world are well aware of the unhealthy ingredient that some of these cereals contain. With the increase in awareness of living a healthy lifestyle, advertisers can now capitalize on the fact that consumers want to be health wise.

Artisan cereals are an emerging trend in the cereal market and instead of being mass produced and churned out of multiple factories, artisan cereals have a great image for being natural and organic and are produced in small batches. This ‘handcrafted’ image is a great way to target customers. Consumers love to feel important and by emphasising the fact that the artisan cereals have been specifically created for them, advertising the cereal will make them feel more significant, not just another customer, but an individual.

Artisan cereals companies are usually small to medium in size, and although their products might find space on the shelves in supermarkets, their branding often needs to be increased to raise awareness of their range of products on offer and to reach a wider audience.

Gourmet Ads can help companies producing artisan cereals reach the common grocery buyer

Even for small companies, web sales are very important. After all, large cereal companies all started off as small businesses once too! Many food web retailers are now featuring artisan cereals companies on their website. The products that these companies offer creates a very wholesome image for any site so the organic and natural aspect of the product can also reflect on the hosting website itself as well. The variety of flavours of artisan cereals available is also definitely going to appeal to those who like a mixture of tastes at breakfast.

By using Gourmet Ads to create advertising campaigns to promote artisan cereals, you can not only increase the popularity of your company (no matter how small it is), but you can also raise brand awareness too.

Using Gourmet Ads to advertise artisan cereals can educate consumers as to the type of product that artisan cereal is. By increasing brand awareness online, you can boost sales and generate more revenue. By targeting the health-conscious masses and appealing to those who care about where their food is made, you can therefore get more loyal customers who like the fact that your ad campaigns for artisan cereals are targeted at them.

Advertising Artisan Cereals is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

The rising popularity of Mobile Food Apps for Food and Groceries

With the rise in popularity of mobile applications aka ‘apps’, so comes the rise in popularity of mobile food apps used for grocery shopping and food. A relatively new way of advertising, mobile food apps when advertised by Gourmet Ads can not only help you reach your target audience, but can also help you increase sales too.

The use of mobile food apps is an emerging trend in a brand new market; instead of simply looking on the internet for recipes etc, customers now rely heavily on mobile food apps that deliver up-to-the-minute updates of what’s hot. The apps are mainly increasing in popularity as more and more people begin to buy smartphones, iPads, other tablets and various other mobile devices.

For all consumers who hate their grocery shopping or are often at a loss for what to buy, mobile food apps are ideal. Mobile apps are now a hot trend, and to make the most of this new advertising method, advertisers can use Gourmet Ads as a platform to create a loyal following of app fans.

Often, advertisers find that making their apps well known is half the struggle. By advertising your mobile food apps on Gourmet Ads’ network of sites, we can help create further visibility. Whether this is for quick meals, healthier options, cheap recipes or ‘How-To’ instructions, Gourmet Ads can help you reach your ideal consumer.

Mobile food apps are all about getting customers excited about food – offering them ‘secret recipes’ from their favorite restaurants for example are a great way of building a rapport and loyalty with your customers. The best thing about these apps for the consumer and the advertiser is that they are real time tools which are available literally at your fingertips – cool and convenient!

Once a consumer has your app on their smartphone/iPad etc, an icon will appear with your company’s logo. Having this constant reminder of your brand is also another great aspect of mobile apps.

Reach the right audience with advertising your Mobile Food Apps on Gourmet Ads

By using Gourmet Ads to advertise your mobile food apps, you know that you are reaching the right audience. The Gourmet Ads network has a lot of users, and the people that come to the sites are all interested in food. Advertising on a totally irrelevant site on the other hand, is less likely to get you the audience you would like.

As mobile food apps are seen as a very current trend, they are ideal for use by small companies. If you are a small company who really wants to stand out from the crowd, using apps to connect with your customers will not only educate them about your company, it will also increase brand awareness. Gourmet Ads is all about the exposure, so if you really want to get yourself well known within the food industry, use Gourmet Ads as your platform – not only will you be targeting specific audiences, you will also be able to keep that audience up to date through the use of mobile food apps.

Advertising Mobile Food Apps is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reach Chai Enthusiasts with Chai Advertising

Over the past few years there has been a significant increase in the popularity of tea, especially chai tea. No longer can a consumer walk into a coffee shop without being confronted by a vast menu of a variety of teas, and it is with this growth in popularity in mind that advertisers can now make the most of advertising opportunities.

This traditionally Indian tea is full of antioxidants and nothing sells better than a product that tastes great but also has fantastic health benefits as well. In supermarkets all over the world, chai brands are rapidly taking over a lot of shelf space and this is predominantly to do with the role chai can play in benefitting people’s health. This spicy tea product contains a third of the amount of caffeine found in a cup of coffee, which is great for those who are trying to cut down on their caffeine consumption.

Tea brewing machines and Chai spices are ideal for Chai Advertising Campaigns

Chai has also generated sales that are linked to the product. It is these peripherals that have made the chai industry an even bigger deal than it was before – the sales of tea making machines, chai brewers and its necessary herbs and spices have also seen an increase in sales. People not only want to be able to buy the perfect cup of chai from a coffee shop – they want to be able to make it at home too! There are many different types of chai available which is why there are also different recipes being developed that include chai’s ingredients. It is the combination of chai products that means that advertisers can make the most of advertising for chai campaigns.

Gourmet Ads can help smaller companies stand out and generate brand awareness. Gourmet Ads can help you achieve your advertising campaign for any of custom chai blends or the chai related peripherals, and there are plenty of angles you can take with your advertising and various solutions that you could use.

Creating brand awareness for chai and chai-related products can be done using Gourmet Ads and by generating awareness of your brand and your range of products (whether they are herbs, spices or chai making machines) you can reach out to the people that love chai.

Chai lovers everywhere can be targeted using Gourmet Ads and advertising on our network of sites – this will in turn not only increase brand awareness, but also generate sales too.

Advertising Chai is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Changing consumer habits directly impact advertising

Consumer habits are constantly changing, and as such changing consumer habits can have great impact on advertising. Being aware of the consumers’ habits means that you can provide them with products that they feel they need. It is all about understanding your potential customer and addressing what it is they want.

Changing consumer habits is constant and can affect market dynamics in a massive way, which means that advertising campaigns need to keep up. In the most obvious sense, advertising flip flops, sunglasses and barbeque foods isn’t a good idea if it is approaching Christmas time!

There has been a recent shift in changing consumer habits in buying, especially when it comes to food. More than ever, people are focusing on what is good for them and their families. Healthier options are available and the consumers know it – so much so that health foods that are organic or haven’t been genetically modified are at the forefront of the consumers mind when they buy food.

Consumers will have seen advertisements for organic produce that has told them how beneficial it can be for their diet. Advertising has such a great impact on consumers that they really do want to make a change and start eating healthily. By advertising your organic produce, you are adapting your advertising campaigns to reach out to the masses that want to lead healthy lives and subtly acknowledging changing consumer habits. CPG (Consumer Packaged Goods) / FMCG (Fast Moving Consumer Goods) can cater to the consumers ever changing habits around the holiday times, which means a high stock turnover for you.

Advertising campaigns can tap into consumer psyche by keeping track of changing consumer habits

A really important thing to remember when creating an advertising campaign is that you need to tap into the consumer psyche to be more effective with selling your products. Creating an advertising campaign where you have clearly thought about your target demographic is much easier than trying to aim an advert at everyone and means that you have clearly taken into consideration the changing consumer habits.

By understanding that one group of people that you want to reach out to, you can create advertisements that appeal to them, thus generating sales. If a consumer feels like they have been singled out and a product sounds just right for them, they are obviously more likely to buy it.

A healthy diet is definitely important, and Gourmet Ads is dedicated to supporting the right healthy eating choices for consumers. The Gourmet Ads network focuses, on the constant changing food habits of consumers and we are confident in the fact that the right advertising campaigns for your product will mean that they can reach consumers.

The phrase “changing consumer habits” also suggests that habits can be changed, and by advertising your products well, you could well see a high increase in sales just through the medium of adverts.

Changing Consumer Habits is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Juices enhances Brands and Educates Consumers

Every day the juice industry is flooded with more and more products and new brands to tantalize the taste buds of their consumers. Due to this rush of new brands and products, it is understandable that some brands and new products get lost amongst the crowd. Advertising juices can get your customers to buy your products which will then make them more aware of your brand.

There is such a wide variety of juices on the market today that it is difficult to know where to begin. Juices nowadays are not just limited to traditional citrus and non-citrus fruits, but there is now an array of new juices such as superfoods, raw, and green vegetables too. Superfoods are the types of foods packed with the most nutritional value. All foods have some nutrients, but superfoods in particular are packed full of vitamins and nutrients that are extremely beneficial for the body (such as apples, bananas, and berries). Advertising juices with such variety and using their health benefits as a unique selling point will soon see a rise in sales for your products.

Advertising juices including all varieties, especially superfoods, usually translates into direct sales for juice companies. Think of the people you are advertising to – so many of them are keen to live a healthy lifestyle, and if superfoods and their high nutritional value seem appealing to them, they will buy them to reap the benefits.

Advertising juices are key in increasing awareness and educating the customer about the good and bad products that are available to them. The Naked Juice advertising campaign has been particularly successful in making consumers aware of the content in their juices.

The Naked Juice’s method of advertising juices was to run digital banner ads across various sites to grab people’s attention. These banners had people being totally honest about the product. It is a clever advertising campaign like this that increases a brand’s credibility and if real people are seen to be positively reviewing a product, other consumers are likely to believe in the brand and buy the product.

Advertising juices on Gourmet Ads can create strong brand identity

The Gourmet Ads network can help in advertising juices and create strong brand identities for everyone. Even those slightly less established companies that need to get their brand out in the open, and most importantly, noticed, can make the most of advertising their products with Gourmet Ads.

Gourmet Ads method of geotargeting means that your juice advertising campaigns in different locations can yield more results for your company and create really strong brand recognition for your products.

By advertising juices using Gourmet Ads, you can quickly establish your brand identity, no matter how new your company might be, and this advertising will then lead to an increase in sales for your products.

Advertising Juices is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Holiday entertaining packages create excitement for the consumers

Holiday Entertaining Packages are a great way for getting people excited about products or events that complement one another. Some things naturally go together like food and wine hampers. These are usually really well thought out and the flavors in the hampers will always taste beautiful together. It doesn’t have to stop there though – food, wine, entertainment, coupons and gifts can all be combined into personalized holiday entertaining packages to suit your loved ones.

The holidays are about indulgence and enjoying yourself, so providing your consumers with holiday entertaining packages can be a great way to sell more than one product at once. By pairing off gifts with restaurant coupons for example, you are making the holiday experience a lot easier for the consumer.

Holiday forecasting needs to be taken into account. It is around the holidays that people begin to shop for different purposes. Throughout the year they might buy things for themselves, or small birthday gifts for their friends and family. However, it is not until the Winter that people’s shopping habits change and their primary focus switches to buying gifts.

It is this knowledge of the forthcoming Christmas vacation that makes them hunt for vacation packages. Offering holiday entertaining packages are about showing your consumers about the amazing savings they could make if they were to buy a combination of two or more products. Presenting the consumer with a tailor-made package for their friend makes the Christmas shopping experience easy – something that so many shoppers want.

Timing is important when advertising holiday entertaining packages

If you start promoting your offers early on, it means that this ‘package’ style of shopping is presented to your consumers at an early stage. At least then they are aware of it, even if it takes them a little while to commit to a purchase. Restaurant coupons, theater tickets, food and wine hampers and other gifts can all be offered in various holiday entertaining packages. The more variety you put out there, the more sales you are more likely to have. If consumers feel like they can pick their own packages they will also feel like they have had a fair say into what goes into the package too.

To promote holiday entertaining packages you can offer competitions, adverts featuring sweepstakes or present your consumers with discount pricing. Discounts are a fantastic method of keeping the interest of customers, especially at such an expensive time of year.

Through our network of sites, Gourmet Ads can reach the audiences that are looking for these kinds of holiday entertaining packages, and  by promoting the package deals in more than one place, you are already increasing the chances of generating higher revenue in sales, and increasing traffic to your site.

Holiday Entertaining Packages is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Frozen Vegetables to Household Grocery Buyers

The frozen vegetable market is growing and the debate of whether frozen vegetables are better than fresh still continues to be a hot topic amongst food lovers everywhere. It is the growth of the frozen vegetables market that makes this such a good time to capitalize on advertising these particular products.

So the Fresh vs. Frozen debate continues, and so does the fact that so many people’s opinions are split on the matter. By advertising frozen vegetables, you can explain to the consumers the great nutritious value that frozen products have over fresh. Frozen vegetables have to go through a process to ensure that their nutrients stay locked in, they are frozen as quickly as possible so that they remain rich with all vitamins and nutrients. Fresh vegetables on the other hand are picked before they are at maximum ripeness (which makes sense if tropical fruit has a way to travel before it hits our supermarket shelves). However, due to them being picked before they are ripe, fresh produce in fact contains fewer nutrients than frozen. This is a great angle to use when advertising frozen vegetables to consumers. There are a lot of very health-conscious people out there, and it can be your job to steer them toward your product with promises of great nutritional value.

By advertising frozen vegetables, you can put emphasis on the amount of money your consumers would be saving. Buying fresh produce and preparing it for a meal can be time consuming and very expensive, however with frozen vegetables, they are already prepared for you and only take minutes to steam or boil (although steaming is better for keeping the nutrients in the veggies!). When you boil your frozen vegetables, a lot of the vitamins are drained away when the water is, so explaining to your consumers the best way for keeping your vegetables nutritious and delicious is to steam them.

Frozen vegetables are a great way to add health and nutrition to the daily diet

Bags of mixed frozen vegetables are a great way to show your consumers that you understand that they like variety and are a great way to show how convenient eating healthily can be. Ad campaigns about ‘getting your five a day’ are everywhere and although it may not convert all consumers all at once, at least the seed has been planted in their minds about changing the way they eat.

Emphasising not only the health benefits but also the economic benefits of buying frozen vegetables could well have consumers coming round to your way of thinking. If you think about how much fresh produce gets thrown away after it rotting at the back of a cupboard, consumers would much rather have the easy option of removing a bag of frozen vegetables from the freezer and placing them back after use, it’s quick, easy, and means that the vegetables can be used weeks after purchase!

By advertising recipes using frozen vegetables, you can also create an excitement amongst your consumers about a new way of cooking – they will love how easy it all seems. The major players in the frozen vegetables market include companies like Birds Eye, Ardo and Heinz. You can join these massive names and promote your products too and become a part of the growing trend in selling and advertising frozen vegetables.

Advertising Frozen Vegetables is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Bottled Water is the second largest selling beverage on the market

“Water, water everywhere but not a drop to drink…” – and so goes the ancient mariner’s rhyme. However relevant this little poem may have been many years ago, today it couldn’t be further from the truth. There is bottled water everywhere we go that is available for purchase and is amazingly the second largest selling beverage on the market. Amazingly, there has also been a sudden influx of flavored bottled water in particular which has recently become the hottest food trend.

Keeping yourself hydrated is an important part in sustaining a healthy lifestyle, and about half of all Americans drink bottled water regularly because of this. FACT: In the US, there were 11.5% bottled water sales in 2001. By 2005 this had soared to 6.5 billion. Although grabbing a coffee before work can be part of many people’s daily routine, bottled water sales themselves are actually much higher than sales of coffee, milk and beer. Bottled water only comes second to soft drinks.

If you are really trying to reach out to the health-conscious, bottled water is definitely the way to go. And if you are finding your target audience very reluctant to drink plain bottled water, flavored bottled water is definitely the way to entice them.

Flavored bottled water is the hottest trend and a promising niche Advertising Area

Flavored bottled water means that we are no longer limited to the boring taste of plain water; instead we are free to hydrate our bodies and at the same time enjoy what we are drinking! The flavored bottled water that is on the market even offers the consumer more than what they would get with just plain bottled water – a beverage that is infused with vitamins, sweeteners and herbs. Consumers have great brand awareness for all these new bottled water products and bottles of water packed full of various health-ingredients have truly become the hottest food trend.

Not only are more consumers becoming more aware of their own health, but they are also developing an ‘environmentally conscious’ mind for themselves too. Bottled water safety and recycling are areas that the public need to be, and in most cases are willing to be educated. Advertising bottled water is a huge business, and in 2005 bottled water advertising actually exceeded $150 million and has grown even further since then.

Gourmet Ads has a well established network of sites, and if you are looking to promote your product, we can place your advertisements on these sites that feature drink recipes. We can also post newer recipes with these products to generate traffic to your site. Advertising bottled water is ideal for educating your consumers and generating awareness of your product – and what better way to do it than use Gourmet Ads to reach your target audience ?

Advertising Bottled Water is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Organic Foods Advertising is experiencing unprecedented growth

The Organic Foods industry is one that over the past few years has begun to grow at an immense rate. With so much health advice available to consumers, people are now more aware of the types of food they are putting in the bodies. It is with the growing worry of obesity and ingesting harmful pesticide residues that so many people are now compelled to do something about their health and start to buy foods that are organically grown and are good for them.

It is therefore this increased awareness of the goodness of organic foods that advertisers can capitalize on. Generally speaking, customers are more inclined to look at organic foods as a much healthier alternative to the products that they currently buy. Since the release of the movie ‘Food, Inc’ back in 2008 there has been a great surge in people wanting to change the way they eat and buy products from places where the food is humanely produced and has the most nutritious value. It is since the release of this documentary film that people have obviously become much more aware of the way the food industry works. The film has been a massive contributing factor in influencing the change in people’s buying habits, now with many people opting for organic food brands in the knowledge that they are better for them.

It is this consumer awareness that advertisers can now use to draw in consumers to buy organic foods. Organic food advertisements are more likely than ever to get a consumer reaction due to the public being more educated on the subject of organic foods – now more than ever.

Gourmet Ads network will create  brand awareness for your organic foods range

It is now that is a great time to educate your consumers with regards to organic foods, advertising and the organic food websites available out there to help them. Due to the customers’ eye being more drawn towards the word ‘organic’ than ever before, means that they not only search for organic foods, but also beverages as well. And with a vast range of organic wines now available for purchase, it is no wonder that their popularity has grown, after all, who doesn’t enjoy a good quality tipple?

When it comes to advertising organic foods, it is important to mention targeted advertising to organic markets and grocery stores. If you want to advertise a specific organic food brand, it is these places that will get your product noticed. Back in 2009, Waitrose had the right idea about joining forces with Duchy Originals, an organic foods company in Britain. By combining the two companies, awareness of the organic foods industry in Britain was raised and made much more accessible for consumers.

This is a great time for advertisers to make the most of the organic foods industry and capitalize on the publicity that organic products receive. With the advertising comes a keen consumer interest in becoming healthier people and therefore much happier. And of course, Gourmet Ads network of sites can put these organic foods right in front of the targeted consumers.

Organic Foods Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Herbs and Spices to Household Cooks

The only way you are ever going to make the recipe that you want, with the flavors that are so important to it, is to add the herbs and spices that are needed. An essential part of every recipe, dishes would not be their best without these tiny ingredients. Herbs and spices are a major part of every grocery shopping list, and although they may seem insignificant to any novice chef, they really can be the difference between an average meal and an incredible meal. With so many people now branching out and enjoying different cuisine from countries all over the world, it is no wonder that the use of herbs and spices in cooking has become a lot more experimental for consumers too. The various herbs and spices that line the shelves of every grocery store now come in pre-made mixes or individual jars for you to mix yourself.

It is the consumers’ brand awareness of the herbs and spices out there that is one of the interesting food trends in today’s market. People that love cooking at home are a lot more aware of the spice mix brands available than we give them credit for. So many people take pride in their heritage and it is this pride that has spurred a lot of home cooks to create dishes using the recipes of their ancestors. From delicately flavored salts to flower essences, a number of specialized herbs and spices brands are emerging.

Not only are herbs and spices a major part of recreating a recipe that has been passed down the family from generation to generation, but they also in many cases are used for medicinal purposes. The nutrients found in certain herbs and spices can be a great way of getting consumers interested in your product. Everyone is becoming so health conscious nowadays that by telling potential customers about the benefits of herbs and spices, you can capitalize on your advertising and at the same time educate your consumers.

Advertising herbs and spices is an emerging niche area

Advertising herbs and spices is a practically untouched niche at the moment, with only 0.06% of the total advertising budget being spent on these small ingredients. Pepper and curry are advertised a lot more than every other herb and spice out there, and so now is the optimum time for advertising! By raising awareness of how beneficial herbs and spices are, your consumers will be keen to buy your product.

Gourmet Ads customers are often home gourmets and chefs, always looking for adding newer flavors and twists to the routine food. As a result, the Gourmet Ads network of sites is an ideal platform for advertising herbs and spices, exposing consumers to these brands and general raise product awareness. Having people aware of your product is just the first step, and advertising herbs and spices on Gourmet Ads will lead to the desire and need for these products, and put these products right in front of the targeted audience.

Advertising Herbs and Spices is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.