Today’s consumers rely on internet only offers to save

It wasn’t too long ago that all we needed to do to get a good deal was to either walk down a busy street or have discount vouchers handed to us. Nor was it too long ago that we used to get various flyers and leaflets pushed through our letterboxes telling us about the latest new deal. How things change! Now, we have the luxury of scouring the internet for special internet only offers and deals that could save us money.

Saving money is what consumers love – so if you can offer them a method of saving cash, then you will have their undivided attention right away.  The use of ‘internet only’ offers is steadily rising, and all industries from tourism to food to products are introducing these offers in their marketing campaigns.

Targeting the potential customer has never been so easy, and online advertising is a low cost and effective approach to advertise these internet only offers. By advertising these types of offers online, you can reach a wider range of people, and perhaps reach consumers that you wouldn’t have if you hadn’t done an online ad campaign.

Advertising special internet deals on banner ads is an ideal way of placing a product right in front of a consumer. If you can imagine your potential customer browsing Gourmet Ads network of sites and then clicking on a link to a page which has your ad banner at the top, it will be the first thing they see and is therefore very likely to have a big impact on that person. Whether they go to your site straight away or just notice your brand name, the banner ad has done its job of grabbing that consumer’s attention.

People often browse the web for deals, and advertising is important in reaching those people. Internet only offers are perfect for the types of people that browse Gourmet Ads network of sites and log in daily to check on any deals or special offers that might be available.

Gourmet Ads can help advertisers place their internet only offers right  in front of targeted consumers

Internet Only offers don’t have to just apply to one brand, or one type of industry. The great thing about internet only offers is that they can cover a wide range of businesses and are never limited. Gourmet Ads advertisers also cover a wide range of companies, all of which include internet only offers and discounts in their marketing plans.

Instead of consumers hunting around for these deals, the internet only offers from Gourmet Ads advertisers can be sent directly to the consumer, meaning that they receive relevant offers to their interests and needs.

It is the rise in internet only offers across the web that has seen a significant increase in companies using these types of deals to attract consumers, so don’t be left out – if you want to bring your product to a particular consumer’s attention, Gourmet Ads can assist you in delivering those offers right to the consumers that are searching for those special deals.

Advertising ‘Internet Only’ Offers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Statistics show that coupons drive supermarket sales

Coupons have traditionally been a way for manufacturers and retailers to bring in customers looking for a great deal. Recent economic difficulties and the increase in the number of consumers who choose to cook meals at home rather than going out has contributed to a growing interest by shoppers in finding good deals. In February, the New York Times reported that 3.5 billion coupons were redeemed in 2009, which was in increase of more than 700 million from just a year earlier. Using coupons gives time and budget strapped shoppers a feeling of being able to control spending and of being “good shoppers”, an experience that can make a big difference in supermarket profits.

Customers are less loyal to specific brands today than in the past, as evidenced by the growing popularity of less expensive store brand goods, but coupons remain one way for manufacturers to bring in new customers and keep loyal shoppers. In essence, offering customers a coupon is a way to bring the price down on a product when the customer can most use the savings, a factor which may prevent them from choosing a less expensive brand simply for the cost savings. Consumers are also more willing to try new products, and a coupon can encourage a customer who may not have purchased an item to buy that product for the first time.

Shows like TLC’s “Extreme Couponing” have helped fuel the trend of shoppers hoping to rein in big bargains. The show features three people who have taken the use of couponing and made it into a way of life.  There are a number of websites that feature coupon gurus who give advice to readers and even speak to large crowds about how using coupons can cut food bills.  While the average customer doesn’t dedicate the time to collecting coupons that these people do, shoppers are more aware of the fact that using coupons can save them money on their grocery bills. For manufacturers and retailers, this means that offering coupons has become even more important than ever before, with customers expecting to receive savings on products.

Newer delivery methods are emerging for offering coupons

Coupons offered through newspapers are still the most common, but the demand for coupons has lead to new delivery methods. Many brands offer coupons that are either integrated into product packaging (such as peel off coupons that offer a discount on a purchase of multiple items) or through coupon displays located on the product shelves.  Online coupon use is growing, with customers printing coupons from websites that they can then redeem in the store. Some companies have also created mobile applications that send coupons right to a customer’s phone.  Some companies send coupons directly to customers by mail, either through targeted marketing programs or through weekly distribution to certain neighborhoods. No matter how a coupon is sent to customers, the redemption rates continue to climb.

Providing coupons to customers has other benefits as well.  Many consumers who do not redeem coupons still see them, giving your brand additional exposure. Both customers who use coupons and those who do not report that seeing coupons for a certain product or brand gives them the impression that the brand is more competitively priced, and that perceived increase in value can give customers a more positive impression of a product. Customers who use coupons are also more likely to buy a product “now”, rather than waiting for a sale.

The bottom line is that coupons not only help you attract customers, they also help you retain them. The competition from look-alike brands and store brand goods is more intense than ever before, but coupons remain one of the best ways to attract and retain shoppers,and surely enough coupons drive supermarket sales to these loyal customers.

Coupons Drive Supermarket Sales is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Supermarkets with Chemists should consider Pharmaceutical Advertising

Grocery consumers turn to their local supermarket for more than milk and bread. More customers are taking advantage of the convenience of supermarket pharmacies in order to have their prescriptions filled. Over the counter medicine is another important grocery item, with shoppers picking up everything from pain relievers to acid reducers along with their weekly grocery list. As customers move away from traditional pharmacies for their pharmaceutical needs, it makes sense for pharmaceutical companies to find ways to reach consumers where they shop.

The Gourmet Ads audience is made up of shoppers who are the primary decision makers in their homes, and who do a majority of the purchasing of pharmaceutical items. That’s why reaching consumers through our network of websites makes sense for companies that sell pharmaceutical products. Gourmet Ads can help you place pharmaceutical advertising for your products on websites that are browsed by the same customers that are most likely to buy your products.

Women’s magazines have historically been a smart advertising move, and Gourmet Ads websites are the digital equivalent of those magazines, reaching many of the same consumers. Women who browse magazines that appeal to cooking, fashion, and lifestyle are the very customers who visit Gourmet Ads sites. Our network includes recipe websites, sites that offer videos on cooking, user submitted recipe sites, recipe-specific search engines, cooking forums, and food blogs. Consumers who visit our sites online are repeat visitors that report coming back to visit the site again and again.

When these customers visit our sites, we have a number of options available for highlighting pharmaceutical goods, such as traditional banner ads, floating ads, interstitial ads, and over the page ads, all of which encourage customer engagement and can make consumers eager to learn more about your products. Gourmet Ads also has the ability to place video ads, such as those developed as television commercials, on our sites. Posting video ads means that you can get more bang for your buck from previously created material. The traffic that you will get through the Gourmet Ads network is highly targeted, meaning you are more likely to have consumers click on your ad for more information.

Direct-to-consumer Pharmaceutical Advertising has been very successful

Pharmaceutical manufacturers already know that pharmaceutical advertising works, bringing in customers who may not have asked their doctor about a prescription medication without having seen it advertised. And customers who do speak to their physician about a particular medication are likely to get a prescription. Viewing your ad on one of our websites can help educate consumers about what you have to offer, creating informed customers who are more likely to ask their doctor about a particular medication or purchase an over the counter product. If you would like to offer customers a coupon or voucher that they can turn in for a trial prescription or savings on a particular medication, Gourmet Ads can include a printable coupon along with your advertisements.

Appealing to online consumers as part of your pharmaceutical advertising campaign is a smart way to reach the customers who want to buy your products. Gourmet Ads can place your pharmaceutical advertising at the fingertips of the customers you want to reach.

Pharmaceutical Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Best Food Day is when Food Companies Advertise their Best Specials

In the newspaper industry, Wednesdays are often known as Best Food Day, when food manufacturers and retailers do the majority of their advertising. Studies have shown that readership is up Best Food Day as consumers search for the best grocery shopping deals. Even in markets where Wednesday is not the day most filled with food advertising, readers know when to look for food advertisements and newspapers see a spike in sales. But we also know that newspaper readership as a whole is decreasing as more consumers get their news online. So what does that mean to retailers who have looked to Best Food Day advertising as the key to their target audience? It simply means that Best Food Day has changed, and an increasing number of shoppers now get the majority of their advertising online.

Rather than a single day of the week that appeals to food customers, there is now Gourmet Ads with is Best Food Day everyday. Customers who buy food for their families no longer turn to the newspaper for recipes or ideas for meals- instead; they turn to online food blogs, recipe sites and other food type sites. Gourmet Ads Best Food Market is defined as the network of online sites that appeal to the primary household cooks, and main grocery buyers with the households. Today’s home cooks are still primarily mothers, but an increasing number of men are devoting time to searching for recipes and preparing meals for their families. Appealing to these customers through Gourmet Ads sites is easy, if you know what they are looking for.

Traditional advertising tells you that you can place an advertisement on any site, and a percentage of the customers who view it will be interested in what you are selling. But what we know about shoppers tells us that the people who buy food don’t look for food on just any site- they trust advertisements that are on the sites that they visit looking for information about food. Gourmet Ads isn’t made up of sites that offer customers information about news, weather, or shopping. Instead, Gourmet Ads consists of sites that offer recipe ideas, blogs about cooking and food, and even sites that offer the latest gossip on celebrity chefs and televised cooking shows.

Gourmet Ads allows food retailers and manufacturers to reach out to customers on these sites. The idea of reaching out to customers through vertical online advertising will grow increasingly important as newspaper advertising becomes less effective, and businesses who begin advertising through the best food market will reach consumers long before they head to the supermarket aisles for their next shopping trips. Customers are demanding more from food companies, such as the ability to print out the coupons they once clipped from newspaper advertisements.

With Gourmet Ads, Best Food Day is 7 Days a week online

Gourmet Ads can help you reach out to customers through it’s own network of food-related sites, offering customers the ability to find out more about your company, print out coupons, and even see store circulars when they visit their favorite website. While the idea of a single Best Food Day may no longer exist, the growth of the Gourmet Ads network has created new opportunities for advertisers to reach consumers.

Best Food Day is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reaching Grocery Intenders Online

Salespeople in the automotive market often refer to customers who are ready to buy a car as “auto intenders.” The term describes someone who is almost certain to purchase a vehicle but who has not committed to buying a specific vehicle yet. In the grocery world, the term Grocery Intenders can be used to refer to potential shoppers who haven’t yet loaded their carts. Unlike high-dollar goods such as cars, groceries are a must have for nearly everyone. However, each time a customer leaves his or her home to purchase groceries they must first decide where they will shop and what they will buy. This decision making process provides an opportunity for retailers to influence the shopping decisions of the so-called Grocery Intenders.

When an “auto intender” enters the lot, the salesman doesn’t need to convince that shopper to buy a car; instead, the salesman has to convince the shopper to buy the car he is selling at that car dealership. It is the same with grocery buyers – customers already know that they are going to buy groceries; they just need a reason to buy what you want to sell them from your grocery store. This is where advertising aimed at the target market makes a difference, even before they’ve gone to the store. Brands need to influence them and encourage them to write your brand on their shopping list opposed to a generic name. Gourmet Ads can help influence grocery buyers online when they are making meal decisions. Providing recipes and meal ideas on your website is one way to help shoppers make the decision to buy new products.

Is your brand talking to Grocery Intenders before they go to the supermarket?

While grocery buyers are unlikely to need detailed information about every product in the store, is the staff in store ready and willing to help shoppers find your brand. Will they recommend a competitor? Even better, consider hosting in-store cooking classes that will make customers into educated buyers.

The final thing that you will need to sell to “grocery intenders” is the groceries themselves. Even before a grocery buyer enters the store, the best way to appeal to “grocery intenders” is to know as much as you can about them before they enter the store. The Gourmet Ads audience of consumers is as some would say, dedicated “foodies”, and most are homeowners, parents, and are the main food preparers in the home. These shoppers are also highly likely to research online before they ever come into a store, and many have a good idea of what they want before they ever begin shopping.

The goal of your advertising should be to attract new customers and encourage them to buy products they have not tried before. In order to do this, turn to Gourmet Ads to help you design marketing plans that can reach Grocery Intenders online.

Grocery Intenders is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Tap new Consumers with Supermarket Home Delivery

One of the biggest challenges faced by today’s grocery buyer is how to find the time and energy it takes to go the grocery store. With more households made up of single parents or both parents working, a trip to the store to buy those much needed staples can be a significant challenge schedule wise. While only a handful of grocery retailers offer home delivery of online orders, consumer surveys suggest that offering home delivery can be a significant way to bring in new customers.

Several large retailers have begun experimenting with the idea of delivering groceries right to their shoppers’ front door. Early results show that supermarket home delivery may be the wave of the future for many families. Canned and boxed goods are easy candidates for delivery from major retailers, but the demand for delivery of fresh goods, paper products, and even toiletries has left a major opening for local grocery stores.

While busy working families are one segment of the supermarket home delivery market, another is senior citizens and housebound adults who have difficulty physically navigating a trip to their local supermarket. Those sites that offer supermarket home delivery of grocery items- particularly retailers who intend to provide high levels of customer service such as unloading groceries inside the home- can expect to develop a loyal following among those who have difficulty in navigating supermarket aisles.

Aside from home delivery, supermarkets who are considering online ordering may want to consider store pick-up. Essentially, customers do their shopping online over the course of a day (or even several days), and then place an online order. The retailer provides a time when the customer can pick up their order, and then simply loads the selected items right into the customer’s vehicle. This method can be a great time saver for busy moms who don’t want to spend time walking up and down aisles as well as those with mobility challenges.

If your chain has decided to begin offering home delivery or curbside pickup of groceries, the next step becomes attracting customers. Since the majority of customers who take advantage of this service will be regular internet users, it makes sense to begin an online marketing campaign for your new service. Placing ads that mention home delivery on sites frequented by household grocery buyers is the best way to get the word out about home delivery options available at your location. Appealing to buyers on food-related sites such as those that offer recipe ideas or food blogs can encourage customers to click through and find out more about home delivery options.

Developing an Advertising Supermarket Home Delivery Campaign

As home delivery of online grocery orders becomes more popular, you may consider creating an advertising campaign specifically aimed at consumers who can benefit from online ordering and home delivery. For example, busy mothers who spend time looking for new recipe ideas will be glad to find out that they can have the ingredients for the healthy, easy to prepare meals they have found delivered right to their home, giving them more time for cooking and spending time with their families rather than running to the grocery stores.

Supermarket Home delivery plans work perfectly in conjunction with other online tools such as meal planning checklists that allow shoppers to plan ahead for several days’ worth of meals. Supermarkets which are planning a home delivery option should include online advertising as part of their advertising launch strategy for this increasingly popular alternative to going to the grocery store. Gourmet Ads runs advertising programs for supermarkets and grocery stores around the world everyday and we’re currently seeing more and more advertising campaigns around Supermarket Home Delivery.

Advertising Supermarket Home Delivery is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

From Single Fathers to men who love Cooking, Men Buy Groceries

While women are still the primary grocery buyers in their homes, a growing number of men buy groceries and are taking over as the lead household grocery shopper. Ranging from single fathers to men who just love the art of cooking, appealing to male shoppers can be a smart move for grocery stores, food manufacturers, and anyone who wants to catch the eye of the head shopper in the house. Whether it’s due to the increase in unemployed men or just a growing appreciation for cooking, it’s time to make room for dad in the food aisles.

Studies showing that men are more likely to do grocery shopping for their families also reveal a few key habits that can help advertisers become more effective when advertising to male shoppers. A large number of male shoppers report that although they do a significant amount of the shopping in their homes, they often come armed with a grocery list that is made by the female partner in the house. Often, this is complete with brand names, sizes, and even coupons to redeem at the checkout. So while men are more likely to do the actual shopping, women are still making a large amount of the household purchasing decisions when it comes to grocery and food items. This means that in order to appeal to the male shopper in the house, grocery stores may want to focus on making it easier for women to provide shopping lists- for example, by creating printable lists that can be taken to the store by the male shopper.

Because Men Buy Groceries, Grocery retailers should tailor advertising to Male Shoppers

For men who shop because they enjoy creating meals for their family, there are different implications for advertisers. Many men still enjoy creating traditional “man food”- barbecue, ribs, steak, and other dishes that are seen as being more masculine to create. But this doesn’t mean that male grocery shoppers are filling their baskets with beer and shaving cream- male grocery shoppers are purchasing product from the same categories as female shoppers, and in roughly the same amounts. With a greater number of male shoppers searching the aisles, grocery retailers should pay increased attention to how displays appeal to male shoppers. This also means that more men than ever are searching online to find recipe ideas and tricks and tips for creating the perfect meal. For advertisers, this means that online marketing ideas such as how-to videos that demonstrate cooking techniques should be created to appeal to male viewers.

The Gourmet Ads network of sites has an audience that reflects the changing roles of shoppers. Roughly 62% of our readers are female, and about 38% are male- a demographic that matches closely Nielsen research stating that grocery buyers are 61% female and 39% male. We see this rather consistently across all the sites in Gourmet Ads.

Advertising your products with Gourmet Ads allows you to not only reach both men and women. When you begin your next marketing campaign, consider how Gourmet Ads can help you put your products in front of Mr Grocery Buyer.

Remember that men buy groceries.

Men Buy Groceries is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Online coupons are one of the fastest growing trends among consumers

The economic downturn and consumers growing awareness of the need to stretch their grocery dollar has made online coupons one of the fastest growing trends among consumers. Between 2009 and 2010, use of digital coupons rose to $1.2 billion, a 41 percent increase in just a year. While this trend shows no signs of slowing down, many companies have not taken advantage of the ways that digital coupons can bring new customers. So how can you use digital coupons to increase your business?

As newspaper ad coupons start to slow, the majority of online coupons users come from higher-earning families, for example, one recent report shows that families with an income above $100,000 annually are more than twice as likely to use online coupons. Consumers in this income bracket are the Gourmet Ads audience. So how are you attracting new customers to your brand by using online coupons?

Online coupons can be one of the fastest, most effective, and cost efficient ways to introduce a new product to the market. By offering coupons for a new product, you give customers the chance to try- and love- your product at a discounted rate, thus building brand loyalty which is the number one predictor of a successful product. Certain categories of products show higher rates of redemption of digital coupons. These include ready-to-eat cereal, yogurt, refrigerated dough, portable snacks, vegetables, baby products, soup, air/rug/fabric care, cheese, and lunch meats. If your item belongs in one of these categories, you will need to know what makes a digital coupon for these items so successful. Not only does the online coupon need to get in the hands of customers, it has to offer a significant discount to make customers want to try out a certain product

Like traditional coupons, the key to success with online coupons is getting it out to the public and into the hands of the customers who are most likely to use it. While there are a number of services on the internet that offer customers the ability to print out online coupons, these are not the only- or even the most efficient- ways to get coupons to shoppers. Gourmet Ads will develop an advertising strategy that can include running online coupons downloads on sites such as recipe websites which reach grocery buyers online.

Online coupons are one of the fastest, most effective way to launch a new product to the market

As the economy slowly recovers, coupon usage shows no signs of slowing down, and shoppers are spending more time looking for ways to save money and get a great deal on everyday purchases. Experts predict that food prices will continue to rise, giving customers more reasons to look for ways to cut their grocery budges. Technology improvements will also drive the use of digital coupons, with more customers looking for mobile applications that allow them to redeem coupons. Another important factor is the growing popularity of internet grocery shopping, which is an ideal venue for digital coupons. With so many reasons to take advantage of the digital coupon trend, now is the time to let Gourmet Ads design an advertising campaign incorporating online coupons for your brand.

Online Coupons Growing is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

More consumers are turning to the Internet and Buying Groceries Online

As the online shopping trend continues to grow and ecommerce becomes more main stream, more consumers are turning to the internet to Buying Groceries Online. Traditional grocery stores as well as online-only retailers are taking advantage of this trend by offering consumers a wide range of grocery items with the convenience of having items delivered right to customers’ front doors.

The hectic schedules and busy lives of many of today’s families have made buying groceries online a smart, and sometimes invaluable, choice for people throughout the country. Due to the time and temperature sensitivities of grocery items like fresh meat, fruits, vegetables, and dairy, customers are turning to local grocers who offer online shopping which is then delivered direct to the home from the retailer. Consumers simply register with their local grocer, usually large chains like Safeway, Albertsons, and others, and then browse for food online. Chains normally offer a search feature that makes it easy for customers to find and compare prices on specific food items, or customers can browse through whole categories of food. Then, the customer adds the items they wish to purchase to their online cart, and enters payment information. The customer then has the option of coming to the store to pick up the items which are already bagged and ready to be loaded in the car, or of having the items delivered to his or her home (usually for an additional fee). Customers are able to purchase items online at the same prices offered in the store, and in some cases, are even able to apply coupons for certain items.

There is no doubt that grocery buyers are turning to the internet and buying groceries online  for two main reasons, both time and money. For families who purchase a significant amount of groceries each week, the primary house shopper in the house can easily spend as long as two hours searching for and purchasing items. Another problem faced by grocery shoppers is forgetting items that they must then return to the store to buy, costing additional time. With online grocery shopping, customers can usually start and stop an order at any time, so a family can add items to their online cart as needed, and then check out once a week or so when they need items delivered. Because shoppers are able to do their online grocery shopping at any time of day or night, it is easy to squeeze in shopping during a lunch break or while relaxing at the end of the day, a convenience that many shoppers are willing to pay extra for.

Consumers find that online shopping does save them money, even when there is a fee attached to online purchasing. Customers are able to compare items in seconds by looking at similar items on a web page and purchasing the ones that work best for them. For example, a customer can look side by side comparisons of store and national brands of a particular vegetable in canned and fresh forms and decide which one is the best deal. In a store, fresh and canned vegetables are normally located in separate areas of the store, which would require a customer to walk back and forth to find the best deal. Customers who shop online appear to be just as likely as brick and mortar customers to make impulse purchases, especially of sale items.

Buying Groceries Online is a Real Time Saver

Another time saver that is that makes buying groceries online favorable compared to heading to the bricks and mortar supermarket is that grocery buyers can create and save a standard order for regular use. Ie they can setup a weekly grocery shop and have this delivered every week.

From an advertising perspective, supermarkets and grocery stores can use web beacons within their online grocery buying application to undertake retargeting and behavioral targeting driving consumers back to their site. In addition, using daypart targeting supermarket advertisers could target consumers that buy groceries on a Monday, advertising to them Sunday and Monday. Making the advertising highly relevant to the audience of grocery buyers.

For retailers, now is the time to take advantage of this trend to expand their business and attract new customers. Consumers buying groceries online is a trend that is likely to increase as more customers realize that purchasing food through an online service is a fast and economical process.

Consumers Buying Groceries Online is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Our Super Bowl Advertising Reaches Grocery Buyers Before the Big Game

When you think of Super Bowl Advertising, you’ll probably immediately think of the advertising during the game, you know the ones that cost millions of dollars per 30 seconds. But the kind of super bowl advertising we’re talking about is the advertising to driver consumers to buy your food and beverage products prior the end of season game.

Each January the Super Bowl draws an enormous audience of viewers from right around the country, most at super bowl parties. So in order trigger Super Bowl party planning ideas with consumers undertaking a targeted Super Bowl Advertising campaign can provide great results. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Super Bowl Advertising media mix.

So what companies can benefit from Super Bowl Advertising online? Well any companies that are associated with their products being served at Super Bowl Parties. With mostly a range finger food styled dishes being served at Super Bowl parties any ingredient or pre-made products which make dips, guacamole, chili, bbq ribs, nachos, spicy hot wings, sliders, hamburgers, hot dogs and quesadillas. Don’t forget chips, crisps, pop corn, crackers, cheese as well as beverages such as sodas, wines and beer which traditionally buy the million dollar TV advertising.

Super Bowl Advertising should start in the last week of January & Run for at least 2 weeks

With the super bowl being played on the first Sunday in February, ideally your Super Bowl Advertising should commence in the last week of January which means you’ll have a two week campaign flight to drive consumer intent and engagement. Campaign ideas include using regular display advertising, expandable creative, interstitials, video and rich media. Campaign ideas which perform well include competitions and the ability to download Super Bowl coupons for product purchases.

It’s never too early to book your Super Bowl Advertising as this period tends to book up quickly as you can imagine. To book your two week Super Bowl Advertising campaign with Gourmet Ads, contact us with your campaign requirements.

View our Super Bowl Advertising Packages.

Super Bowl Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.