New Zealand Recipes Sites Wanted
August 2, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking New Zealand based Recipe Sites and Food Bloggers to join our NZ network.
So what are we looking for? We’re looking for food based sites that produce your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in New Zealand. This is important as some advertisers only want to advertise on .co.nz sites. However if you have an international site with good levels of New Zealand traffic, please apply also.
Our Auckland based sales team works with food brands, supermarkets, wine companies as well as various other lifestyle, automotive and travel sites. Gourmet Ads will totally manage your advertising inventory and provide monthly revenue which allows you to concentrate on what you do best; Producing Great Food Content!
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Learn more about the benefits of becoming a Publisher with Gourmet Ads.
So no matter if you’re based in Auckland, Wellington, Christchurch or Rotorua we’re looking for great NZ Publishers.
London Food Blogs
March 1, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking London based Food Bloggers to join our UK network.
So what are we looking for?
Ideally you’ll be producing your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in the UK. This is important as some advertisers only want to advertise on UK based sites. Join the Gourmet Ads network now.
We’ll totally manage your advertising inventory and provide monthly revenue. Other key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Advertising Reporting Portal
- Ability to run your own house ads
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in UK, USA and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
So if you have a recipe site or food blog that you’d like to monetize, Join the Gourmet Ads network now.
UK Recipe Sites Wanted
February 24, 2010 by Benjamin Christie · Leave a Comment
Gourmet Ads is currently seeking UK recipe sites and UK food blogs to join our UK network.
So what are we looking for?
Ideally you’ll be producing your own recipe and food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in the UK. This is important as some advertisers only want to advertise on UK based sites. Join the Gourmet Ads network now.
We’ll totally manage your advertising inventory and provide monthly revenue. Other key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Advertising Reporting Portal
- Ability to run your own house ads
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in UK, USA and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
So if you have a recipe site or food blog that you’d like to monetize, Join the Gourmet Ads network now.
Cooking Ad Network
January 5, 2010 by Benjamin Christie · Leave a Comment
I was asked today by a kitchenware advertiser if Gourmet Ads was a cooking ad network. The reason the advertiser was asking, was if we were a cooking ad network was because they planned to run advertising nearby online recipes. The kitchenware media buyer added that placements located nearby online recipes was essential because this is where they had been seeing the best conversions. Our observations over the past 12 months are similar.
So after that question I thought I might highlight some of the sorts of sites in the Gourmet Ads network to illustrate that we are a cooking ad network and that we run next to online recipes.
Some of the sites that make up the Gourmet Ads network include;
- Recipe Websites
- User Generated Recipe Sites
- Cooking Video Sites
- Recipe Search Engines
- Cooking Forums
- Food Blogs
Apart from simply running beside recipes, the majority of the sites on the Gourmet Ads network can run beyond the banner campaigns including Floating Ads, Interstitial Ads and Over the Page to name just a few. These high profile, high impact creative advertising units provide unparamount engagement with targeted audiences.
So if you’re looking for a cooking ad network for your next campaign, then go no further. Start by downloading the Gourmet Ads Media Kit or Request a Proposal from our team. We’ll develop a bespoke media plan for your brand that’s not only cost effective but highly targeted to your audience.
UK Foods Sites Wanted
December 29, 2009 by Benjamin Christie · Leave a Comment
With a strong sales team now on ground in London and an upcoming UK Roadshow for advertising agencies towards the end of January, we are currently seeking to expand the number of UK recipe sites and food blogs in the Gourmet Ads network.
So what are we looking for?
Ideally you’ll be producing your own food content on a regular basis and have a great base of traffic, but most importantly you’ll be based in the UK. This is important as some advertisers only want to advertise on UK based sites. Join the Gourmet Ads network now.
We’ll totally manage your advertising inventory and provide monthly revenue. Other key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Total control over campaigns – ability to approve or reject advertising
- Advertising Portal to manage your advertising inventory
- Control over advertisement pricing (set minimums and auto rejects)
- Ability to mange your own unsold inventory (or run your own house ads)
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in USA, Australia, UK and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
So if you have a recipe site or food blog that you’d like to monetize, Join the Gourmet Ads network now.
Recipe & Food Sites Wanted
August 30, 2009 by Benjamin Christie · Leave a Comment
For Gourmet Ads, Q4 is the business end of the year; see a recent blog we wrote for advertisers and advertising agencies called Q4 Advertising. As such we’re looking to expand the number of recipe sites and food blog in the Gourmet Ads network. Ideally you’ll be producing your own food content on a regular basis and have a great base of traffic.
What we’re specifically looking for is quality recipes sites or food blogs featuring unique content or sites that have strong traffic in either or all of these countries; USA, UK, Canada and Australia. We’ve not got dedicated advertising sales team in each of these counties and Q4 has a good sales pipeline of advertising campaigns booked, meaning you’ll earn revenue as soon as you’re approved into our network. Join the Gourmet Ads network now.
Key features and benefits of Gourmet Ads for publishers include;
- Non-exclusive relationship
- Majority of advertisers are companies in the food, wine, beer, travel and lifestyle space.
- CPM based advertising campaigns
- Sponsorship advertising campaigns
- Total control over campaigns – ability to approve or reject advertising
- Advertising Portal to manage your advertising inventory
- Control over advertisement pricing (set minimums and auto rejects)
- Ability to mange your own unsold inventory (or run your own house ads)
- Flexibility and scalability – we can manage some or all of your inventory
- Strong focus on advertising campaigns in USA, Australia, UK and Canada
- Monetize your content globally – sales teams in New York, Chicago, Los Angeles, San Francisco, London and Sydney
- Paid monthly via Paypal, Check or Wire
You may have your own internal sales teams or be part of another ad network. That’s fine with us, because we offer a non-exclusive relationship which means you can use the Gourmet Ads network as back fill. We ask that if you do work with another ad network that you offer all networks an equal allocation.
Finally, for all publishers we offer a free program to help increase your traffic, called the Gourmet Ads Traffic Booster Program.
Both Recipe Sites and Food Blogs will still have to comply with our eligibility criteria, but September is when Q4 kicks in, so now is the time to join the network and start serving ads as soon as you’re approved. If you have any questions, please don’t hesitate to contact us.
Join the Gourmet Ads network now.
Use Great Photography
June 29, 2009 by Benjamin Christie · Leave a Comment
Yesterday we talked about publishing content all the time, today is an extension to that, it’s about always using photography in your content.
After publishing content on the internet for years, I am in no doubt that people engage written content longer when there is great photography related to the key theme of the article or blog. Think about it for yourself; are you going to be anywhere near as engaged in a recipe which doesn’t have a photo compared to a recipe that has got a great photo showing the final dish. Would cookbooks which don’t have photos sell anywhere near as well as cookbooks with photos? I doubt it.
When it comes to photography on your website or blog, you don’t have to be an award winning photographer to make an impact. I few years ago I wrote this article about Food Photography which broke down a few ideas for people who are taking photos of recipes.
Apart from taking your own photos, there are some great online resources which can be used to acquire the rights to photographs. We use istockphoto which we use for nearly every blog on the Gourmet Ads blog. Why? because we can get a related image within in a few minutes and the costs are more than reasonable. There are other stock photography sources out there.
If you’re not publishing an image with page of content then now is the time. Not only will your audience read more of your content, but they are more likely to click through to other pages increasing your time on the site, page impressions and more importantly your ad impressions.
BBQ Blogs Wanted
February 21, 2009 by Benjamin Christie · Leave a Comment
Many of the digital advertising agencies that we work with are interested in us developing a vertical focusing specifically on BBQ and Grilling. Originally we were planning on launching the BBQ and Grilling vertical later in the year, but have decided to start looking for sites to join the network now.
So we are currently looking for sites that have great BBQ and grilling content. Ideally your site will be about what you do on your BBQ. It could be a blog about grilling, a site about smoking or your adventures with your homemade BBQ sauce. It could even be a site that reviews BBQs, as long as it’s about barbequing and grilling then, we’d like you to apply to join our network.
So who are the likely advertisers in the BBQ vertical?
- BBQ Manufacturers
- Grilling Accessories
- BBQ Sauce companies
- Steak & Seafood retailers
- Spicy & BBQ Sauce Companies
- BBQ Events and Cook offs
- Smoking Chips
- Alcoholic Beverage companies
Click here to join Gourmet Ads as a publisher
Advertising on Foods Blogs
December 6, 2008 by Benjamin Christie · Leave a Comment
For the past few years, many food companies have been advertising on large recipe portals or recipe websites. Advertising with Gourmet Ads provides the ability to place your advertising on Food Blogs and Recipe websites. This is probably the best way to reach a truly targeted audience and certainly one of the most cost-effective ways to increase your sales.
Advertising on food blogs hosts several other notable advantages over other advertising mediums, as well. For one thing, it is really easy to get your ad campaign started. You don’t have to hire expensive directors and actors or pay outrageous fees for photography (of course, you can if you want to). When you consider how long a customer is exposed to your advertisement on a food blog as opposed to buying a 30 or 60 second spot on radio or TV, the cost is unbelievably inexpensive.
Food blogs tend to attract people who are really interested in cooking, we some times call them “Foodies”. Generally speaking this tends to be a highly targeted audience of people who are likely to purchase your food related product. Food Bloggers tend to be on the cutting edge and influential in marketing new food products and often lead trends, so these are the people you want to market new products and ideas to. Not to mention that if they like your product you are going to end up with some extra free advertising because they are highly likely to mention their experience with your product in their blog. Its the ultimate freebie for a food brand.
Getting your product advertised on food blogs also elevates your product’s image. Branding is everything when it comes to marketing food products and being viewed on a food blog does a lot more for your product’s image than a newspaper ad ever could. And since a blog reader is exposed to your ad for a longer period of time than a TV or radio ad, they are more likely to recognize your brand when they see it on a shelf full of competitors.
As Gourmet Ads represent some of the world’s best food blogs we can quickly and cost effectivley launch your food product on a series of food blogs creating brand awareness and more importanly sales.
