Have you developed a Retargeting Strategy for your Brand's Website ?We recently wrote a blog on Search Retargeting and how you use the search engines to find relevant users for your products then using display advertising via Retargeting them with highly related advertising...Continue Reading>>
While I was recently in New York I saw a guy on the subway that was wearing a Tshirt which said “Advertising Helps Me Decide”. While the Tshirt probably wasn’t aimed at media planners and media buyers to wear, it made me think about the message...Continue Reading>>
Are you sending consumers to Landing Pages or the Homepage ?Today we are going to take a moment to discuss the importance of landing pages and their effects on conversion rates. First of all, let’s go over the vocabulary:...Continue Reading>>
Have you developed a Retargeting Strategy for your Brand's Website ?We recently wrote a blog on Search Retargeting and how you use the search engines to find relevant users for your products then using display advertising via Retargeting them with highly related advertising...Continue Reading>> 
While I was recently in New York I saw a guy on the subway that was wearing a Tshirt which said “Advertising Helps Me Decide”. While the Tshirt probably wasn’t aimed at media planners and media buyers to wear, it made me think about the message...Continue Reading>> 
Are you sending consumers to Landing Pages or the Homepage ?Today we are going to take a moment to discuss the importance of landing pages and their effects on conversion rates. First of all, let’s go over the vocabulary:...Continue Reading>>