Engaging content is crucial to driving email subscribers

By leading consumers to subscribe to email marketing, and driving email subscribers, you are basically keeping them up to date with your products or any new developments in your company which might interest them. When people show an interest in your company or the products that your company offers, it makes sense to give them the option to stay ‘in the know’ about products that might interest them. By driving email subscribers, you can target certain consumers and give them what they want.

It’s important to know what people are looking for, and so each email that is sent out to your captivated audience should not be totally irrelevant to their needs. By sending them emails about products that relate to them, they will feel reassured that you are aiming the email at them, even if it is sent out to a whole list of people with similar interests.

Driving email subscribers means knowing what people want from an email subscription. You need to create your email content based on your readers. A great way of doing this is matching up recently bought products to certain email addresses. If there are any product announcements either about that specific product or a particular brand your customer likes, they’ll be glad of the initiative to contact them about it.

Creating engaging email content is crucial for driving email subscribers. If an email is personalized, fun and friendly, subscribers are more likely to take the time to read it. By starting the email with the user’s name, this is personalizing the email and aiming it at one person. Even if the same email had been sent to a group of people, by using their name, the consumer will feel like it is more relevant to them.

Driving email subscribers is about being fun and friendly and is so important if you want to keep your consumer’s attention after they have begun to view the email. By using a conversational tone, readers are far more likely to continue reading – especially if the email can make them smile!

Timing is equally important when driving email subscribers

Product incentives such as discounts and special offers can often work if you are trying to promote certain products. Be careful with this method though. If driving email subscribers is what you are aiming for, don’t make them think that they have signed up to an email subscription that is just full of products that are no use to them. Driving email subscribers to interact with other consumers and have some input into your products can be done through the use of social media platforms. By interacting with your customers, they will feel like they are getting a more personal service.

Timing your emails is important too and can create expectancy from your subscribers. If your emails really are that engaging, you should hopefully be able to keep your readers on tenterhooks waiting for the next installment of their email subscription. Don’t overload your customers with one email per hour – it will look like it has just been churned out. Taking all such measures can create a dedicated audience in driving email subscribers for your products or company.

Driving Email Subscribers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Changing consumer habits directly impact advertising

Consumer habits are constantly changing, and as such changing consumer habits can have great impact on advertising. Being aware of the consumers’ habits means that you can provide them with products that they feel they need. It is all about understanding your potential customer and addressing what it is they want.

Changing consumer habits is constant and can affect market dynamics in a massive way, which means that advertising campaigns need to keep up. In the most obvious sense, advertising flip flops, sunglasses and barbeque foods isn’t a good idea if it is approaching Christmas time!

There has been a recent shift in changing consumer habits in buying, especially when it comes to food. More than ever, people are focusing on what is good for them and their families. Healthier options are available and the consumers know it – so much so that health foods that are organic or haven’t been genetically modified are at the forefront of the consumers mind when they buy food.

Consumers will have seen advertisements for organic produce that has told them how beneficial it can be for their diet. Advertising has such a great impact on consumers that they really do want to make a change and start eating healthily. By advertising your organic produce, you are adapting your advertising campaigns to reach out to the masses that want to lead healthy lives and subtly acknowledging changing consumer habits. CPG (Consumer Packaged Goods) / FMCG (Fast Moving Consumer Goods) can cater to the consumers ever changing habits around the holiday times, which means a high stock turnover for you.

Advertising campaigns can tap into consumer psyche by keeping track of changing consumer habits

A really important thing to remember when creating an advertising campaign is that you need to tap into the consumer psyche to be more effective with selling your products. Creating an advertising campaign where you have clearly thought about your target demographic is much easier than trying to aim an advert at everyone and means that you have clearly taken into consideration the changing consumer habits.

By understanding that one group of people that you want to reach out to, you can create advertisements that appeal to them, thus generating sales. If a consumer feels like they have been singled out and a product sounds just right for them, they are obviously more likely to buy it.

A healthy diet is definitely important, and Gourmet Ads is dedicated to supporting the right healthy eating choices for consumers. The Gourmet Ads network focuses, on the constant changing food habits of consumers and we are confident in the fact that the right advertising campaigns for your product will mean that they can reach consumers.

The phrase “changing consumer habits” also suggests that habits can be changed, and by advertising your products well, you could well see a high increase in sales just through the medium of adverts.

Changing Consumer Habits is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Holiday entertaining packages create excitement for the consumers

Holiday Entertaining Packages are a great way for getting people excited about products or events that complement one another. Some things naturally go together like food and wine hampers. These are usually really well thought out and the flavors in the hampers will always taste beautiful together. It doesn’t have to stop there though – food, wine, entertainment, coupons and gifts can all be combined into personalized holiday entertaining packages to suit your loved ones.

The holidays are about indulgence and enjoying yourself, so providing your consumers with holiday entertaining packages can be a great way to sell more than one product at once. By pairing off gifts with restaurant coupons for example, you are making the holiday experience a lot easier for the consumer.

Holiday forecasting needs to be taken into account. It is around the holidays that people begin to shop for different purposes. Throughout the year they might buy things for themselves, or small birthday gifts for their friends and family. However, it is not until the Winter that people’s shopping habits change and their primary focus switches to buying gifts.

It is this knowledge of the forthcoming Christmas vacation that makes them hunt for vacation packages. Offering holiday entertaining packages are about showing your consumers about the amazing savings they could make if they were to buy a combination of two or more products. Presenting the consumer with a tailor-made package for their friend makes the Christmas shopping experience easy – something that so many shoppers want.

Timing is important when advertising holiday entertaining packages

If you start promoting your offers early on, it means that this ‘package’ style of shopping is presented to your consumers at an early stage. At least then they are aware of it, even if it takes them a little while to commit to a purchase. Restaurant coupons, theater tickets, food and wine hampers and other gifts can all be offered in various holiday entertaining packages. The more variety you put out there, the more sales you are more likely to have. If consumers feel like they can pick their own packages they will also feel like they have had a fair say into what goes into the package too.

To promote holiday entertaining packages you can offer competitions, adverts featuring sweepstakes or present your consumers with discount pricing. Discounts are a fantastic method of keeping the interest of customers, especially at such an expensive time of year.

Through our network of sites, Gourmet Ads can reach the audiences that are looking for these kinds of holiday entertaining packages, and  by promoting the package deals in more than one place, you are already increasing the chances of generating higher revenue in sales, and increasing traffic to your site.

Holiday Entertaining Packages is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Vitamins to the Household Grocery Buyer

The vitamins and mineral supplement industry is growing rapidly, and subsequently, so is its advertising. In a world where we are now more than ever trying to better ourselves, the vitamins market expands every day. What better niche market to advertise than to those that are keen to improve their health and live long lives?

Consumers are always searching for what is good for them, and if there are advertisements in place to tell them the benefits of vitamins, then they are sure to gain an interest and therefore want to purchase your product. The emphasis does not need to be on taking as many vitamins as possible to make up for all the junk food consumers might be eating, instead we need to educate them on what can benefit their lifestyle. A good, balanced diet is obviously a great foundation toward building a healthy way of life.

Vitamins are great for people that don’t get all the vitamins that they need just out of their food; this shouldn’t mean that people should use pills as a replacement, certainly not! Vitamins however are great for people who lack certain vitamins and minerals in their diet. For example, vegans who don’t eat meat or don’t consume dairy products should take vitamin B12, or people who are housebound and don’t get enough exposure to the sun should take vitamin D. So its key for manufacturers to undertake advertising vitamins to all demographics.

Advertising vitamins have to follow some mandatory guidelines

As with most other pills, the advertising of vitamin supplements must come with a disclaimer. The Dietary Supplements Health and Education Act (DSHEA) have put a disclaimer in place to help you advertise your product. Although the DSHEA disclaimer is not directly linked to advertising, it is there as a clear guideline to help you explain to your customers what your product is, so they won’t find it misleading.

Regulations of course must apply to the advertising of vitamins, as with every product out there. To gain credibility, we must not mislead our consumers. Vitamins must come with “competent and reliable scientific evidence” that they genuinely are beneficial for the consumer (as stated by the Federal Trade Commission).  It is therefore important to also disclose any possible side-effects your product might create– consumers are more likely to trust you if you tell them any risks up front rather than finding them out themselves.

Advertising vitamins thus, is a fast emerging niche market with tremendous growth potential. Vitamin supplements advertisements can find a place on the Gourmet Ads network, and with the vitamins market ever growing, what better place to get your product noticed?

Advertising Vitamins is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

With fall upon us, Fall Advertising can help increase site traffic

So the fall is finally upon us; the nights slowly getting longer and the daylight hours slowly getting shorter. Having lived on barbeque food and crisp salads for most of the summer, fall advertising can get consumers thinking about what they can eat during the next few months before the Christmas holidays. It is at this time of year that there is a huge traffic increase to sites due to people on the hunt for some great seasonal recipes and wines to get them through the fall.

It is during this period that fall advertising should be at the forefront of any advertisers mind. If you are considering doing any fall advertising, you need to remember that this time of year is the optimum time to capitalize on certain major events such as the Back to School period which marks the start of fall, and also marks the start of an extremely busy shopping season – the second busiest after Christmas.

It’s not only important to get people excited about this time of year, but it is also a great season for advertising your business to meet the seasonal demands. Think about how consumers like to shop – the easier it is to access certain recipes, food types or wine for the fall, the more likely they are to commit to a purchase. Fall advertising is a chance for you to remind consumers that the summer is over, but it need not be a negative thing, as you can also remind them that you are there to help them prepare for the fall.

Gourmet Ads can put your fall advertising campaigns right in front of the consumers

Fall advertising is great for any products you might want to promote for the season, but it is important not to forget that it can also be a great time to lay some foundations for advertising for the winter and the imminent Christmas holidays. Fall advertising is a great way to introduce your product and create a buzz about it up until its launch. Whether consumers admit it or not, they love getting teased with a great new product that is soon to be introduced to the market!

It is most importantly the change in the weather that makes people so likely to take advice from you and advertisers. It is in the fall that people become very aware of how susceptible they may be to getting sick. The fall also marks the flu season so this is another area where advertisers can divert their campaigns. Remembering that the public are extremely conscious about their health and well-being is a great way to approach fall advertising and use advertisers to make your product a ‘must-have’ for the people whose top priorities are ensuring their own and their families good health.

Fall is a great time to tell your consumers about all the autumnal root vegetables that will not only improve their health, but will also allow them to adjust to those slightly colder fall months in the lead up to winter, by advertising the benefits of your product, you are sure to increase your sales. Gourmet Ads network of sites targets these consumers who are looking for newer fall products, traditional fall comfort foods as well as fall deals. Thus, Gourmet Ads can put your fall advertising campaign directly hit your target audience.

Fall Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

ComScore releases results to demonstrate that online ads drive CPG sales

According to recent research, (see here) it has been proven that online advertising can improve sales on Consumer Packaged Goods (CPG) products, or rather online ads drive CPG sales. The marketing research company comScore have just released the results of the impact of online advertising on the sales of CPG products.

ComScore have conducted their research on the effectiveness of advertising using 1 million internet users. Certain internet users in particular regions are obviously affected by different types of online advertising, so the research was conducted mainly to see what effect it may have on people’s choices when it comes to buying CPGs.

Dunnhumby USA, a data analysis company also provided information for the study. The purchase data was compared to comScore’s digital measurements which showed that online advertising was more likely to have an effect on households that were exposed to online advertising than those that were not.

Interestingly, the research into the impact of online advertising has created a great view into what consumers need and want to buy. Although so much research has been done before to do with the effectiveness of advertising, it is this research in particular that is the most fascinating.

CPG Ad campaign trackings asserts that online ads drive CPG sales

The reason it is so fascinating is that we now have substantial proof that online advertising indeed increases CPG sales. The CPG campaigns show a median offline sales lift of 21 percent, and it is with this in mind that we can predict the buying behaviours of certain consumer groups. Five out of six households that were exposed to online advertising produced a positive sales lift.

During their studies, comScore and Dunnhumby anonymously targeted adverts at in-store brand buyers to see what the impact would be. The results showed that there was a 42 percent increase in sales from households that had been exposed to purchase based targeting online ads and a 21 percent increase to those who were exposed to non-purchase based targeting.

To put it in its simplest terms; online advertising can drive sales of your Consumer Packaged Products. It is studies such as these conducted by comScore and Dunnhumby that shows where we can focus our advertising. Instead of placing adverts that no one is going to see, online advertising is a great way of increasing revenues, and asserts the fact that online ads drive CPG sales.

Online Ads Drive CPG Sales is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Dinnerware should be aimed towards self confessed Foodies

Dinnerware was once an item that was limited to purchase by newlyweds who registered for place settings at a department store. Today, customers are constantly on the lookout for dishes that will enhance the look of their home, make food look more beautiful, create the right entertaining atmosphere, or just brighten up their dining table. While people used to limit themselves to a single set of dinnerware, families now enjoy having different sets for each activity.

The core audience of Gourmet Ads could best be described as “foodies”- people who are interested in food and everything that goes along with it, from dinnerware and glassware to appliances and kitchen cabinetry. The appetite of these customers is insatiable- as more people stay home to eat, the money that customers once spent on eating out is now being used to create a gourmet experience at home.

The Gourmet Ads audience is made up of the very same people who purchase dinnerware on a regular basis. They are parents, cooks, and those who love to entertain. They love to create dishes in their homes and they look for dinnerware that will accentuate their culinary creations. These consumers enjoy having a set of dinnerware for everyday use, holiday and seasonal patterns, and dishes designed for entertaining. Readers look for companies that offer a wide selection and they purchase from those retailers who can offer them a large variety of choices.

What Brands are Advertising Dinnerware Online ?

Not only do these customers want quality dinnerware, they also have an appreciation for major brands and high quality products. We know our audience spends significant time researching the things they buy online long before they ever set foot in a store or look for an online retailer. Brands that customers shop for include Corelle, Mikasa, Dansk, Noritake, Pfaltzgraff, Lenox, Gibson, Royal Albert, Portmeririon, Fiesta / Homer Laughlin, and many others.

So no matter if you’re tasked with advertising dinnerware at either the manufacturer, retailer or online retailer levels, finding your target online can be difficult. Because we reach customers through our network of food-related sites, it’s a perfect match for dinnerware makers and retailers alike. It is a well-known fact that consumers are more likely to go to a brand environment- that is, customers look for information in the places they have been before and they are more likely to trust information from sites they regularly visit. For the type of at-home gourmet that makes up our audience, information received on the food blogs and recipe sites is more trusted than advertisements found nearly anywhere else. This is why advertising dinnerware through Gourmet Ads will reach the customers who are most interested in dining, food and entertaining.

Advertising Dinnerware is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Advertising Group Buying Sites should be aimed at women on a Local basis

Among the most popular trends in internet buying are group buying sites, such as Groupon, Living Social, Tippr, 8coupons, BuyWithMe, and CrowdSavings. These sites give consumers the opportunity to purchase products or services at a discounted rate, usually dependent on the number of purchases made. Group buying sites offer everything from deals on restaurants to spa and hair care services and a large number of product opportunities. Customers enjoy trying out new businesses at a significantly lower cost, and companies benefit by gaining exposure among a new audience. While some of the big name sites are often the first that come to mind, new group buying sites are making a successful appearance in nearly every city.

The people who buy most often from group buying sites are women, generally younger, most with a college education, and they generally come from middle to upper level income brackets. These are the very same people who make up the Gourmet Ads’ audience. These customers are well versed in online research and have a keen sense of a good deal, and our audience can be just the right fit for your group buying site.

Geo Targeting is essential when Advertising Group Buying Sites

Since most group buying sites are geographically defined- for example, they only offer deals in particular cities- you can use targeting to find customers exactly where you want to operate. We use targeted marketing which varies the advertisements shown to different website viewers based on specific factors, including location. This method is called geo targeting, and makes sense for companies who operate in a specific area. So if you wanted to offer deals to customers in the Denver area, the advertising would be only shown in Denver and have relevant copy mentioning Denver. This means that you will get more relevant views of your ad than with traditional online marketing techniques which display an ad to everyone and hope they click on it.

Our audience is perfect to advertise group buying offers because they are interested in the very things that are offered by group buying sites. For example, our viewers are interested in food, entertaining, and fine living. If your group buying site offers deals on restaurants, classes, hotels, or shopping, these are the very same customers you are looking for. Our customers are also frequent users of blogs and social media, and many share updates throughout the day with like minded consumers who may also be interested in your site.

Group buying sites are a trend that will continue to grow in the coming years. Let Gourmet Ads show you how you can appeal to a broader range of customers by allowing us to reach out to our audience in regards to Advertising Group Buying Sites.

Advertising Group Buying Sites is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

There are various strategies to consider when Advertising Gift Cards online

The use of gift cards has grown to a near everyday occurrence for many families. The sale of gift cards has become a staple of many grocery stores, department stores, and even online retailers. While people are more willing than ever to buy gift cards, the question becomes how to get consumers to buy gift cards from your company.

In the months leading up to the Christmas shopping season, Gourmet Ads partnered with American Express to create an ad campaign aimed at encouraging women shoppers to consider choosing American Express Gift cards. The strategy involved a RON campaign, which was paired with specific retargeting elements which lead to a strong increase in online sales. The same experience and knowledge that worked to create sales for American Express can help you advertising gift cards which you retail.

Gift cards fall into two general categories- store specific (gift cards which may only be redeemed at a single merchant) and anywhere cards (such as American Express gift cards which can be used anywhere credit or debit cards are accepted). Regardless of which type of card you have to offer, Gourmet Ads can help you find the right audience for your gift cards. Our large audience of shoppers who are looking for everything from a great place to eat dinner (restaurant gift cards!) to shopping money for teenagers (anywhere cards!) and gifts (store specific cards!).

Like any other product, advertising gift cards starts by knowing who your audience is

Like any other product, advertising gift cards starts by knowing who your audience is. For example, there is a large demand for rechargeable gift cards that can be used at grocery stores, discount stores, and department stores. Parents give these cards to college age students, use them to track spending, and give them as gifts. Another important category is the growing demand for gift cards that can be used much like pre-paid credit or debit cards. Not only are these great for kids, increasing concerns about the security of online shopping have fueled the market for this type of gift cards. The team at Gourmet Ads can help you design a campaign targeted at the type of customer most likely to buy your gift cards.

Gift cards are also an important impulse purchase item- next time you go to a grocery or discount store, notice how many cards are displayed at the checkout stand. Contact the Gourmet Ads team to find out more about advertising gift cards and driving sales to new heights.

Advertising Gift Cards is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Online Advertising Drives Coffee Bean Sales

Advertising coffee beans is a little trickier than marketing many other products. With the increased demand for fine beans, the only way to market coffee beans is to convince customers that you provide the best coffee on the market. The good news is that with a smart online advertising plan, everyone from grocery stores to specialty coffee companies can drive their coffee bean sales to new and more profitable levels.

Americans drink more than three hundred million cups of coffee each day, with the vast majority of those cups being brewed at home. That’s why sales of coffee beans in grocery stores and coffee specialty shops are such a profitable area. While some customers prefer to purchase the least expensive ground coffee they can find at the supermarket, there is a booming market among coffee connoisseurs who either purchase very high quality ground coffee or purchase whole bean coffee that they grind at home.

In general, there are six major forces driving the coffee bean market, and each is a niche that you can appeal to with the right marketing;

• Fair Trade Coffee
  Fair trade coffee is beans which are purchased directly from growers at a higher price than other beans. Coffee drinkers are drawn to fair trade beans due to the responsible social and labor practices involved.
• Blend Coffee
  Blend coffees are combinations of different beans designed to give the drinker a specific taste experience, and are often among the favorites of grocery store shoppers.
• Origin Coffee
  Origin coffee is a specific type of estate grown coffee, and can be compared to wine in terms of what consumers expect. Coffee Beans are named for where they are grown and can be from a single estate grower or a small region.
• Type Coffee
  Type coffee refers to coffees grown in a specific region, such as Arabica or Robusta coffee. Many coffee drinkers enjoy beans from a specific area.
• Decaf Coffee
  Decaf beans are a niche market that appeals to those who enjoy the taste of coffee without the caffeine, including those with specific health concerns. Decaf is also a preferred after dinner choice for many drinkers.
• Grind Coffee
  This specialty coffee appeals to the most discerning coffee drinkers, especially those who own their own equipment for grinding and brewing coffee. Espresso, drip, and percolating coffee machines use grind coffee.

Foodies are a ideal target market for driving Coffee bean sales

Finally, your online coffee bean advertising must be targeted to the type of customer who purchases high quality coffee beans, which are grocery buyers. Gourmet Ads not only reaches online grocery buyers, but we have a number of specialty coffee bean websites who have audiences ideally suited for fine purchasing coffee beans online.

Driving Coffee Bean Sales is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.