Online coupons are one of the fastest growing trends among consumers

The economic downturn and consumers growing awareness of the need to stretch their grocery dollar has made online coupons one of the fastest growing trends among consumers. Between 2009 and 2010, use of digital coupons rose to $1.2 billion, a 41 percent increase in just a year. While this trend shows no signs of slowing down, many companies have not taken advantage of the ways that digital coupons can bring new customers. So how can you use digital coupons to increase your business?

As newspaper ad coupons start to slow, the majority of online coupons users come from higher-earning families, for example, one recent report shows that families with an income above $100,000 annually are more than twice as likely to use online coupons. Consumers in this income bracket are the Gourmet Ads audience. So how are you attracting new customers to your brand by using online coupons?

Online coupons can be one of the fastest, most effective, and cost efficient ways to introduce a new product to the market. By offering coupons for a new product, you give customers the chance to try- and love- your product at a discounted rate, thus building brand loyalty which is the number one predictor of a successful product. Certain categories of products show higher rates of redemption of digital coupons. These include ready-to-eat cereal, yogurt, refrigerated dough, portable snacks, vegetables, baby products, soup, air/rug/fabric care, cheese, and lunch meats. If your item belongs in one of these categories, you will need to know what makes a digital coupon for these items so successful. Not only does the online coupon need to get in the hands of customers, it has to offer a significant discount to make customers want to try out a certain product

Like traditional coupons, the key to success with online coupons is getting it out to the public and into the hands of the customers who are most likely to use it. While there are a number of services on the internet that offer customers the ability to print out online coupons, these are not the only- or even the most efficient- ways to get coupons to shoppers. Gourmet Ads will develop an advertising strategy that can include running online coupons downloads on sites such as recipe websites which reach grocery buyers online.

Online coupons are one of the fastest, most effective way to launch a new product to the market

As the economy slowly recovers, coupon usage shows no signs of slowing down, and shoppers are spending more time looking for ways to save money and get a great deal on everyday purchases. Experts predict that food prices will continue to rise, giving customers more reasons to look for ways to cut their grocery budges. Technology improvements will also drive the use of digital coupons, with more customers looking for mobile applications that allow them to redeem coupons. Another important factor is the growing popularity of internet grocery shopping, which is an ideal venue for digital coupons. With so many reasons to take advantage of the digital coupon trend, now is the time to let Gourmet Ads design an advertising campaign incorporating online coupons for your brand.

Online Coupons Growing is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Most people think that discount coupons only benefit consumers, but actually Grocery Coupons benefit retailers and here’s why. There’s no doubt about it – our world has changed and the current economic climate seems to be in a downward spiral. With all the massive lay-offs, decrease in income and reduced buying trends, businesses are suffering while individuals are looking for creative ways to save money. So, if you’re a retailer or grocery chain owner or manager, you have probably felt the decrease in buying patters and desperately want to improve your bottom line.

Well, the good news is that now you can by catering to these coupon-clipping enthusiasts and making coupons a valued part of your advertising strategy, you can help your customers save money by encouraging them to buy and use coupons.

Your first step is to understand why people use coupons. Many individuals who use coupons are middle class individuals that are concerned about their family’s financial future. They aren’t necessarily in any kind of financial distress, they’re just smart and savvy shoppers. They use those coupons published online to capture the thrill of savvy shopping and enjoy the thrill of those one-of-a-kind deals be in groceries. For instance, over 35 million people have visited coupon sites this past year to search for coupons.

Next, coupons get people to the store and once you have them within your reach, you can use other advertising techniques to get them to buy more. Plus, the really strange thing is that most individuals don’t mind a bit because the item was “such a good deal” or simply something that was “too good to pass up.” For instance, let’s say Mary comes to your grocery store to purchase a gallon of milk with her store coupon and expects to pay $1.99. Well, once she gets to the store, she realizes that cereal is on sale and so is bread for individuals that purchase 2 gallons of milk. She then purchases five more sale items when she simply came into the store for one gallon of milk. Might sound strange but this is happening all around the globe. Savvy retailers are using coupons and other advertising strategies to squeeze more money out of their shoppers.

Offering coupons benefits retailers because they can cater to the savvy customer, they can increase their bottom line with upsells and other offers. In essence, it gets the customer into the door so that they can use other advertising strategies on them. After all, everyone loves being able to spend less for more, and they don’t feel they was scammed into buying something totally useless. After all, they got a good deal – and what could be better than that?

Coupons Benefit Retailers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Reach Holiday Shoppers by running targeted campaigns holiday days

The global financial crisis is still very real for many consumers which means like last year, this holiday period, a vast amount of consumers will be tracking down deals online. With consumer determined to limit their holiday spending some will print coupons online and take them to the store or supermarket, while others will buy online. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your holiday advertising media mix.

There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if you’re not advertising during this period then you’re definitely missing out on sales. In order to reach holiday shopper we’d recommend running targeted campaigns near key holiday dates.

Apart from simply booking advertising campaigns, it’s essential to have key messages in your advertising creative which engage with consumers driving them to your online store. Some online retailers will use coupons like percentage based i.e 10% off the product or total order. While other online retailers during the holiday season will offer a credit or rebate towards their next purchase with them.

Holiday Shoppers like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping”

In terms of key delivery based messages to help convert customers, make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers who order online. There is a great deal of evidence in the market place that suggests that free shipping can significantly help conversion rates online.

Finally, we’d suggest booking a variety of advertising units such as regular display, interstitials, expandable ad units, video and rich media. You might also be interested in Holiday Advertising blogs we’ve written in the past. Each have a different take on the event and these are focused to Q4 Holidays, see;

• Thanksgiving Advertising
• Black Friday Advertising
• Cyber Monday Advertising
• Christmas Advertising

If you haven’t already booked your Holiday Shoppers Advertising, then don’t delay as the Gourmet Ads network often books out during key holiday dates throughout the year.

Reaching Holiday Shoppers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

We provide Retailers a Platform for Advertising Grocery Coupons Online

Times are tough these days and most people are looking for ways to save money wherever possible. This includes using more coupons for grocery purchases. Particularly in America, discount coupon use is at an all time high and is only likely to rise as the economy is predicted to get even worse.

This is great news for food companies that want to sell more product. No matter how bad the economy is, people will continue to buy food, in fact we’ve seen a recent increase in grocery sales as restaurant sales decrease. Consumers will continue to seek out new recipes online and there is a great opportunity to promote grocery discount coupons along side the recipes. As a food marketer, you couldn’t ask for a more targeted opportunity than to advertise your product coupon right next to these recipes. You can’t get more targeted than that.

When you place a coupon in your ad, you are virtually guaranteeing increased product sales. Manufacturer’s coupons that are distributed in newspapers usually result in a 1% redemption rate. Why so low? These coupons are not targeted. Senior citizens receive coupons for baby formula and young mothers receive coupons for Motor Oil.

Advertising Grocery Coupons near Recipes increases Engagement Rates

Studies have shown that people who view online recipes usually actually use them and often view them right before heading to the grocery store. Not only are you getting a targeted market, you are getting them while they’re ripe!

Finally, the greatest benefit about Advertising Grocery Coupons with Gourmet Ads is the tracking and statistics. It’s so easy to track your results of the campaign and you can truly see how successful your marketing campaign has been in a very short period of time.

For more information about Advertising Grocery Coupons with Gourmet Ads, Contact Us.

Advertising Grocery Coupons is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.