FMCG Advertising Online Targets Your Specific AudienceFor many years FMCG advertising online was virtually non-existent because these products could rely on a combination of print and media ads coupled with in-store promotions to create brand awareness and...Continue Reading>>
Online Advertising Drives CPG Sales in SupermarketsLast week the leading research house Comscore released a study indicating what many in the online advertising space have believed for sometime, that online advertising can be as effective as television advertising...Continue Reading>>
Because of the Recession, more people are Cooking at HomeThe recession has certainly changed the behavior of consumers greatly when it comes to cooking at home. A recent study by Zagat survey confirms that since the economic downturn, 61 percent of those surveyed say...Continue Reading>>