The New York Times recently ran an article entitled Food Brands Compete to Stretch a Dollar which talked about how food brands are advertising their products during the recession to maintain market share. If you’re in the food or advertising business the...Continue Reading>>
Every ecommerce site on the planet is trying to work out how to increase their ecommerce site’s conversation rates by tweaking the site here and there. Literally just a 1% increase in conversion rates can make a significant...Continue Reading>>
Are you sending consumers to Landing Pages or the Homepage ?Today we are going to take a moment to discuss the importance of landing pages and their effects on conversion rates. First of all, let’s go over the vocabulary:...Continue Reading>>