Engaging content is crucial to driving email subscribers

By leading consumers to subscribe to email marketing, and driving email subscribers, you are basically keeping them up to date with your products or any new developments in your company which might interest them. When people show an interest in your company or the products that your company offers, it makes sense to give them the option to stay ‘in the know’ about products that might interest them. By driving email subscribers, you can target certain consumers and give them what they want.

It’s important to know what people are looking for, and so each email that is sent out to your captivated audience should not be totally irrelevant to their needs. By sending them emails about products that relate to them, they will feel reassured that you are aiming the email at them, even if it is sent out to a whole list of people with similar interests.

Driving email subscribers means knowing what people want from an email subscription. You need to create your email content based on your readers. A great way of doing this is matching up recently bought products to certain email addresses. If there are any product announcements either about that specific product or a particular brand your customer likes, they’ll be glad of the initiative to contact them about it.

Creating engaging email content is crucial for driving email subscribers. If an email is personalized, fun and friendly, subscribers are more likely to take the time to read it. By starting the email with the user’s name, this is personalizing the email and aiming it at one person. Even if the same email had been sent to a group of people, by using their name, the consumer will feel like it is more relevant to them.

Driving email subscribers is about being fun and friendly and is so important if you want to keep your consumer’s attention after they have begun to view the email. By using a conversational tone, readers are far more likely to continue reading – especially if the email can make them smile!

Timing is equally important when driving email subscribers

Product incentives such as discounts and special offers can often work if you are trying to promote certain products. Be careful with this method though. If driving email subscribers is what you are aiming for, don’t make them think that they have signed up to an email subscription that is just full of products that are no use to them. Driving email subscribers to interact with other consumers and have some input into your products can be done through the use of social media platforms. By interacting with your customers, they will feel like they are getting a more personal service.

Timing your emails is important too and can create expectancy from your subscribers. If your emails really are that engaging, you should hopefully be able to keep your readers on tenterhooks waiting for the next installment of their email subscription. Don’t overload your customers with one email per hour – it will look like it has just been churned out. Taking all such measures can create a dedicated audience in driving email subscribers for your products or company.

Driving Email Subscribers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Changing consumer habits directly impact advertising

Consumer habits are constantly changing, and as such changing consumer habits can have great impact on advertising. Being aware of the consumers’ habits means that you can provide them with products that they feel they need. It is all about understanding your potential customer and addressing what it is they want.

Changing consumer habits is constant and can affect market dynamics in a massive way, which means that advertising campaigns need to keep up. In the most obvious sense, advertising flip flops, sunglasses and barbeque foods isn’t a good idea if it is approaching Christmas time!

There has been a recent shift in changing consumer habits in buying, especially when it comes to food. More than ever, people are focusing on what is good for them and their families. Healthier options are available and the consumers know it – so much so that health foods that are organic or haven’t been genetically modified are at the forefront of the consumers mind when they buy food.

Consumers will have seen advertisements for organic produce that has told them how beneficial it can be for their diet. Advertising has such a great impact on consumers that they really do want to make a change and start eating healthily. By advertising your organic produce, you are adapting your advertising campaigns to reach out to the masses that want to lead healthy lives and subtly acknowledging changing consumer habits. CPG (Consumer Packaged Goods) / FMCG (Fast Moving Consumer Goods) can cater to the consumers ever changing habits around the holiday times, which means a high stock turnover for you.

Advertising campaigns can tap into consumer psyche by keeping track of changing consumer habits

A really important thing to remember when creating an advertising campaign is that you need to tap into the consumer psyche to be more effective with selling your products. Creating an advertising campaign where you have clearly thought about your target demographic is much easier than trying to aim an advert at everyone and means that you have clearly taken into consideration the changing consumer habits.

By understanding that one group of people that you want to reach out to, you can create advertisements that appeal to them, thus generating sales. If a consumer feels like they have been singled out and a product sounds just right for them, they are obviously more likely to buy it.

A healthy diet is definitely important, and Gourmet Ads is dedicated to supporting the right healthy eating choices for consumers. The Gourmet Ads network focuses, on the constant changing food habits of consumers and we are confident in the fact that the right advertising campaigns for your product will mean that they can reach consumers.

The phrase “changing consumer habits” also suggests that habits can be changed, and by advertising your products well, you could well see a high increase in sales just through the medium of adverts.

Changing Consumer Habits is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Holiday entertaining packages create excitement for the consumers

Holiday Entertaining Packages are a great way for getting people excited about products or events that complement one another. Some things naturally go together like food and wine hampers. These are usually really well thought out and the flavors in the hampers will always taste beautiful together. It doesn’t have to stop there though – food, wine, entertainment, coupons and gifts can all be combined into personalized holiday entertaining packages to suit your loved ones.

The holidays are about indulgence and enjoying yourself, so providing your consumers with holiday entertaining packages can be a great way to sell more than one product at once. By pairing off gifts with restaurant coupons for example, you are making the holiday experience a lot easier for the consumer.

Holiday forecasting needs to be taken into account. It is around the holidays that people begin to shop for different purposes. Throughout the year they might buy things for themselves, or small birthday gifts for their friends and family. However, it is not until the Winter that people’s shopping habits change and their primary focus switches to buying gifts.

It is this knowledge of the forthcoming Christmas vacation that makes them hunt for vacation packages. Offering holiday entertaining packages are about showing your consumers about the amazing savings they could make if they were to buy a combination of two or more products. Presenting the consumer with a tailor-made package for their friend makes the Christmas shopping experience easy – something that so many shoppers want.

Timing is important when advertising holiday entertaining packages

If you start promoting your offers early on, it means that this ‘package’ style of shopping is presented to your consumers at an early stage. At least then they are aware of it, even if it takes them a little while to commit to a purchase. Restaurant coupons, theater tickets, food and wine hampers and other gifts can all be offered in various holiday entertaining packages. The more variety you put out there, the more sales you are more likely to have. If consumers feel like they can pick their own packages they will also feel like they have had a fair say into what goes into the package too.

To promote holiday entertaining packages you can offer competitions, adverts featuring sweepstakes or present your consumers with discount pricing. Discounts are a fantastic method of keeping the interest of customers, especially at such an expensive time of year.

Through our network of sites, Gourmet Ads can reach the audiences that are looking for these kinds of holiday entertaining packages, and  by promoting the package deals in more than one place, you are already increasing the chances of generating higher revenue in sales, and increasing traffic to your site.

Holiday Entertaining Packages is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Today’s consumers rely on internet only offers to save

It wasn’t too long ago that all we needed to do to get a good deal was to either walk down a busy street or have discount vouchers handed to us. Nor was it too long ago that we used to get various flyers and leaflets pushed through our letterboxes telling us about the latest new deal. How things change! Now, we have the luxury of scouring the internet for special internet only offers and deals that could save us money.

Saving money is what consumers love – so if you can offer them a method of saving cash, then you will have their undivided attention right away.  The use of ‘internet only’ offers is steadily rising, and all industries from tourism to food to products are introducing these offers in their marketing campaigns.

Targeting the potential customer has never been so easy, and online advertising is a low cost and effective approach to advertise these internet only offers. By advertising these types of offers online, you can reach a wider range of people, and perhaps reach consumers that you wouldn’t have if you hadn’t done an online ad campaign.

Advertising special internet deals on banner ads is an ideal way of placing a product right in front of a consumer. If you can imagine your potential customer browsing Gourmet Ads network of sites and then clicking on a link to a page which has your ad banner at the top, it will be the first thing they see and is therefore very likely to have a big impact on that person. Whether they go to your site straight away or just notice your brand name, the banner ad has done its job of grabbing that consumer’s attention.

People often browse the web for deals, and advertising is important in reaching those people. Internet only offers are perfect for the types of people that browse Gourmet Ads network of sites and log in daily to check on any deals or special offers that might be available.

Gourmet Ads can help advertisers place their internet only offers right  in front of targeted consumers

Internet Only offers don’t have to just apply to one brand, or one type of industry. The great thing about internet only offers is that they can cover a wide range of businesses and are never limited. Gourmet Ads advertisers also cover a wide range of companies, all of which include internet only offers and discounts in their marketing plans.

Instead of consumers hunting around for these deals, the internet only offers from Gourmet Ads advertisers can be sent directly to the consumer, meaning that they receive relevant offers to their interests and needs.

It is the rise in internet only offers across the web that has seen a significant increase in companies using these types of deals to attract consumers, so don’t be left out – if you want to bring your product to a particular consumer’s attention, Gourmet Ads can assist you in delivering those offers right to the consumers that are searching for those special deals.

Advertising ‘Internet Only’ Offers is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Statistics show that coupons drive supermarket sales

Coupons have traditionally been a way for manufacturers and retailers to bring in customers looking for a great deal. Recent economic difficulties and the increase in the number of consumers who choose to cook meals at home rather than going out has contributed to a growing interest by shoppers in finding good deals. In February, the New York Times reported that 3.5 billion coupons were redeemed in 2009, which was in increase of more than 700 million from just a year earlier. Using coupons gives time and budget strapped shoppers a feeling of being able to control spending and of being “good shoppers”, an experience that can make a big difference in supermarket profits.

Customers are less loyal to specific brands today than in the past, as evidenced by the growing popularity of less expensive store brand goods, but coupons remain one way for manufacturers to bring in new customers and keep loyal shoppers. In essence, offering customers a coupon is a way to bring the price down on a product when the customer can most use the savings, a factor which may prevent them from choosing a less expensive brand simply for the cost savings. Consumers are also more willing to try new products, and a coupon can encourage a customer who may not have purchased an item to buy that product for the first time.

Shows like TLC’s “Extreme Couponing” have helped fuel the trend of shoppers hoping to rein in big bargains. The show features three people who have taken the use of couponing and made it into a way of life.  There are a number of websites that feature coupon gurus who give advice to readers and even speak to large crowds about how using coupons can cut food bills.  While the average customer doesn’t dedicate the time to collecting coupons that these people do, shoppers are more aware of the fact that using coupons can save them money on their grocery bills. For manufacturers and retailers, this means that offering coupons has become even more important than ever before, with customers expecting to receive savings on products.

Newer delivery methods are emerging for offering coupons

Coupons offered through newspapers are still the most common, but the demand for coupons has lead to new delivery methods. Many brands offer coupons that are either integrated into product packaging (such as peel off coupons that offer a discount on a purchase of multiple items) or through coupon displays located on the product shelves.  Online coupon use is growing, with customers printing coupons from websites that they can then redeem in the store. Some companies have also created mobile applications that send coupons right to a customer’s phone.  Some companies send coupons directly to customers by mail, either through targeted marketing programs or through weekly distribution to certain neighborhoods. No matter how a coupon is sent to customers, the redemption rates continue to climb.

Providing coupons to customers has other benefits as well.  Many consumers who do not redeem coupons still see them, giving your brand additional exposure. Both customers who use coupons and those who do not report that seeing coupons for a certain product or brand gives them the impression that the brand is more competitively priced, and that perceived increase in value can give customers a more positive impression of a product. Customers who use coupons are also more likely to buy a product “now”, rather than waiting for a sale.

The bottom line is that coupons not only help you attract customers, they also help you retain them. The competition from look-alike brands and store brand goods is more intense than ever before, but coupons remain one of the best ways to attract and retain shoppers,and surely enough coupons drive supermarket sales to these loyal customers.

Coupons Drive Supermarket Sales is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Online coupons are one of the fastest growing trends among consumers

The economic downturn and consumers growing awareness of the need to stretch their grocery dollar has made online coupons one of the fastest growing trends among consumers. Between 2009 and 2010, use of digital coupons rose to $1.2 billion, a 41 percent increase in just a year. While this trend shows no signs of slowing down, many companies have not taken advantage of the ways that digital coupons can bring new customers. So how can you use digital coupons to increase your business?

As newspaper ad coupons start to slow, the majority of online coupons users come from higher-earning families, for example, one recent report shows that families with an income above $100,000 annually are more than twice as likely to use online coupons. Consumers in this income bracket are the Gourmet Ads audience. So how are you attracting new customers to your brand by using online coupons?

Online coupons can be one of the fastest, most effective, and cost efficient ways to introduce a new product to the market. By offering coupons for a new product, you give customers the chance to try- and love- your product at a discounted rate, thus building brand loyalty which is the number one predictor of a successful product. Certain categories of products show higher rates of redemption of digital coupons. These include ready-to-eat cereal, yogurt, refrigerated dough, portable snacks, vegetables, baby products, soup, air/rug/fabric care, cheese, and lunch meats. If your item belongs in one of these categories, you will need to know what makes a digital coupon for these items so successful. Not only does the online coupon need to get in the hands of customers, it has to offer a significant discount to make customers want to try out a certain product

Like traditional coupons, the key to success with online coupons is getting it out to the public and into the hands of the customers who are most likely to use it. While there are a number of services on the internet that offer customers the ability to print out online coupons, these are not the only- or even the most efficient- ways to get coupons to shoppers. Gourmet Ads will develop an advertising strategy that can include running online coupons downloads on sites such as recipe websites which reach grocery buyers online.

Online coupons are one of the fastest, most effective way to launch a new product to the market

As the economy slowly recovers, coupon usage shows no signs of slowing down, and shoppers are spending more time looking for ways to save money and get a great deal on everyday purchases. Experts predict that food prices will continue to rise, giving customers more reasons to look for ways to cut their grocery budges. Technology improvements will also drive the use of digital coupons, with more customers looking for mobile applications that allow them to redeem coupons. Another important factor is the growing popularity of internet grocery shopping, which is an ideal venue for digital coupons. With so many reasons to take advantage of the digital coupon trend, now is the time to let Gourmet Ads design an advertising campaign incorporating online coupons for your brand.

Online Coupons Growing is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Placing your weekly supermarket specials in the lap of your target audience.

Supermarket specials are designed to encourage customer loyalty and bring in new customers. Sometimes they are a loss leader. However, unless supermarket specials are marketed to the right audience, you won’t see the full benefits. Advertising supermarket specials to the right customers at the right time is far more complex than just sending out a weekly circular and waiting for shoppers to come in. To get the most from your specials, you need a targeted marketing plan that will help you bring in the customers you’re looking for.

Most grocery chains, and even many smaller grocers, run weekly printed advertisements that contain specials designed to bring in customers. These advertisements are usually letterbox dropped and ultimately these end up in the rubbish bin. Wouldn’t you better reaching your target audience online where they are researching recipes and making meal decisions each and every day?

This is where Gourmet Ads comes in. We can work with your marketing team to develop an ongoing online strategy around your weekly and even daily supermarket specials, delivered to our audience of main house grocery buyers. It’s these grocery buyers we reach which are searching for budget friendly ways to feed their families. Additionally these are often busy women who are very smart about how to stretch the families meal dollars. We can also use geo targeting on the campaign, allowing you to run different supermarket specials in different geographic regions.

Online Advertising your Supermarket Specials is highly cost effective

Advertising your weekly and even daily supermarket specials online is a mechanism that keeps your supermarket brand top of mind, a sure-fire way to keep customers coming back.

Advertising Supermarket Specials is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Let’s take a look at the 10 Most Popular Blogs in 2010

As we roll onto 2011 or “Twenty Eleven” as many are calling it, I though it might be good to take a quick look back to some of the 10 Most Popular Blogs we wrote during the past year.

We’ve got a brand new website for Gourmet Ads currently in development right now, so when its live we’ll continue to try to write as many blogs as we can helping to educate advertisers, media buyers, ad agencies and internal marketing staff on how to advertise online and reach your target audience.

So here’s the 10 Most Popular Blogs of 2010….

• 2011 Advertising Trends
• Increasing Your Share of Wallet
• Video Advertising for Brands
• Advertising iPhone Applications
• Recipe Video Advertising
• Coupons Benefit Retailers
• Wine & Grocery Buyers
• Dynamic Ads
• Post Impression Tracking
• Frequency Capping

Of the 10 Most Popular Blogs, what was your favorite blog from Gourmet Ads during 2010?

Most Popular Blogs for 2010 is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Our Super Bowl Advertising Reaches Grocery Buyers Before the Big Game

When you think of Super Bowl Advertising, you’ll probably immediately think of the advertising during the game, you know the ones that cost millions of dollars per 30 seconds. But the kind of super bowl advertising we’re talking about is the advertising to driver consumers to buy your food and beverage products prior the end of season game.

Each January the Super Bowl draws an enormous audience of viewers from right around the country, most at super bowl parties. So in order trigger Super Bowl party planning ideas with consumers undertaking a targeted Super Bowl Advertising campaign can provide great results. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Super Bowl Advertising media mix.

So what companies can benefit from Super Bowl Advertising online? Well any companies that are associated with their products being served at Super Bowl Parties. With mostly a range finger food styled dishes being served at Super Bowl parties any ingredient or pre-made products which make dips, guacamole, chili, bbq ribs, nachos, spicy hot wings, sliders, hamburgers, hot dogs and quesadillas. Don’t forget chips, crisps, pop corn, crackers, cheese as well as beverages such as sodas, wines and beer which traditionally buy the million dollar TV advertising.

Super Bowl Advertising should start in the last week of January & Run for at least 2 weeks

With the super bowl being played on the first Sunday in February, ideally your Super Bowl Advertising should commence in the last week of January which means you’ll have a two week campaign flight to drive consumer intent and engagement. Campaign ideas include using regular display advertising, expandable creative, interstitials, video and rich media. Campaign ideas which perform well include competitions and the ability to download Super Bowl coupons for product purchases.

It’s never too early to book your Super Bowl Advertising as this period tends to book up quickly as you can imagine. To book your two week Super Bowl Advertising campaign with Gourmet Ads, contact us with your campaign requirements.

View our Super Bowl Advertising Packages.

Super Bowl Advertising is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

How is your brand Increasing Your Share of Wallet ?

So what is share of wallet mean? Essentially it’s the average amount a consumer spends at a retailer in a given period, i.e. a consumer spends $500 per month or year. A retailer who can upsell or suggestive sell to consumers will find that the extra spend is relatively easy to gain because the consumer is an existing customer. A classic example is at McDonalds where they ask if you “want fries with your order?” or if you “want an apple pie”. By making a small sale like fries or an apple pie goes toward increasing the share of wallet.

Many food companies have already jumped on the bandwagon by offering supplementary products to their main product to increase their share of wallet. For instance, if your main product is pasta sauce, why not offer the pasta product or different cheeses to compliment the pasta sauces? you could even develop readymade meals.

Most importantly, create a buying habit among your customers so it’s not a one-time deal. If you can provide value and service, with an excellent product, of course, then you have a higher chance of developing a lifetime relationship with your customers.

Apart from simply asking at the Point of Sale as in the McDonalds’ example, retailers can increase their share of wallet by using online advertising techniques like Behavioral Targeting to bring customers back to spend more. Gourmet Ads can also use advanced Retargeting strategies to reach your existing customer base as well as consumers most likely to purchase your products in the future.

Another key strategy for increasing share of wallet is using Online Coupons

Another key strategy for increasing share of wallet is using Online Coupons. These online coupons could require consumers to purchase a product first, then get a discount on the 2nd product. Once again Gourmet Ads can develop a campaign to drive coupon downloads and engagement at your target audience, thus Increasing Your Share of Wallet.

Increasing Your Share of Wallet is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.