Advertising Online Recipes
August 11, 2009 by Benjamin Christie · Leave a Comment
We recently wrote a blog called Recipes for 50% which talked about how some research by JupiterResearch which indicated that 50% of online users are looking for food and cooking information online. Since then we’ve been told about some research from Nielsen’s NetRatings, which like Jupiter has determined that the most popular food related activity online is searching for recipes. So I thought we’d go a little bit deeper into this trend and look at why consumers are heading online to search for recipes and how advertisers can reap the rewards of this trend.
So why are consumers moving online to find recipes? Well there is no doubt that consumers prefer to search and find recipes online opposed to ploughing through cookbooks to find a recipe. Obviously because its quick and easy, but other reasons include;
- Cost – nearly every online recipe site is free
- Video Recipes – More and more recipes sites are now including videos on how to cook particular recipes. So instead of trying to workout how to create a particular recipe, you can site and watch the recipe being created first then make it yourself.
- Recipe Authors – The majority of recipe websites publisher user generated recipes which are created by everyday cooks opposed to chefs. As such most recipes online tend to have a family focus opposed to a fine dining experience.
- Social interaction – many recipes sites allow you rate recipes their. Consumers who have cooked recipes previously can provide comments and suggestions about the recipes, helping you steer away from recipes that don’t work.
- Extensive choice - there are literally hundreds of thousands if not millions of recipes online compared to the 100 or so in a cookbook. You can compare recipe against recipe and determine the ones that look the best.
- Search by ingredients – For people that have an ingredient in the cupboard or fridge they want to use. On most recipe sites they allow you to search by that particular ingredient showing recipes that use the ingredient.
So how can food companies reach this audience of food consumers and household grocery buyers. We know because of our audience profiling at Gourmet Ads that people that visit online recipe sites tend to be the household grocery buyer. As such advertising along side recipes can have a significant effect on sales at the supermarket. Gourmet Ads can develop a strategically placed advertising campaign where you’re advertising is place along side recipes.
For more information about Advertising Online Recipes, then download the Gourmet Ads Media Kit or Request a Proposal from us.
Food Porn
June 8, 2009 by Benjamin Christie · 4 Comments
Photo from Esquire Magazine of Giada De Laurentiis
Today we’re taking a break from the technically based posts and we’ll be talking about great food porn sites to promote your content recipe content on. These Food Porn sites literally have thousands and thousands of recipes on them, and they add hundreds more each day.
Food Porn sites are great for not only gaining back links but generating traffic rather quickly. How it works is you create a recipe and blog about it on your food blog or recipe site. You then submit it to the food porn site and if successful they post your dish on the site.
All of these Food Porn sites have a great audiences and can be a great place to “launch” a new recipe on the internet.
- Savory Sights
- Food Gawker
- Food and Fizz
- Taste Spotting
- Food Photo Blog
- Photograzing
- Tastefix
- Recipe Muncher
Do you know of a Food Porn site that I’ve missed?
Leave a comment in the field below and we’ll add it in.
