Posts Tagged ‘Comscore’

Comscore & Vertical Ad Networks

Comscore & Vertical Ad NetworksVertical Ad Networks Reach Engaged, Targeted AudiencesThis week comScore in the US released a press release on the Rapid Emergence of Vertical Ad Networks Reaching Engaged, Targeted Audiences. The study discusses how vertical advertising...Continue Reading>>

Adify Rolls Out Centralized Ad Network

Adify Rolls Out Centralized Ad NetworkFor a little over a year, vertical ad network platform Adify has operated a centralized sales team to broker inventory for those of its network customers who want the service. Now the company is formalizing its ad network offering with the creation of a unit, called Adify...Continue Reading>>

CPG Marketing Going Online

CPG Marketing Going OnlineOnline Advertising is starting to be used for CPG MarketingThe other day I stumbled over an interesting quote which I found interesting; “To date, most CPG marketers have been reluctant to move a significant portion of their marketing budgets online...Continue Reading>>