High Visibility Placements are Popular for 2012 Media PlanningWe’re only a few months into 2011 and there is already a lot of media planning and buying for advertising campaigns in 2012. Just like last year, the RFPs we’re seeing now from digital advertising agencies...Continue Reading>>
Free Shipping is such a powerful motivator for consumers to purchaseThis concept of Free Shipping has been debated since the beginning of internet sales and has driven many marketing and operational decisions. While there are a variety of opinions, supported...Continue Reading>>
Dynamic Ads can be created in either Flash or HTMLImagine being able to control and change the entire content, messaging or call to action of a display campaign in just a few minutes. There is no doubt in anyone’s mind that fresh creative as part of a campaign significantly increases click...Continue Reading>>