Christmas Advertising
October 12, 2008 by Benjamin Christie · 1 Comment
Christmas is not only a great time for sales of gifts, but is also considered the peak season for sales of retail products such as beer, wine and food products in supermarkets and liquor stores. To ensure that your product stands out on the shelves it’s important to book a Christmas Advertising campaign which reaches consumers, engages with them and creates a relationship well before they reach the store. The campaign could even talk about the price or specials that you are running.
The ideal Christmas Advertising strategy is a two month campaign starting on the 1st of November and running till after New Years day. This will give maximum exposure of your product in the market place and if booked early enough will be cost effective as media often books up quickly or becomes expensive at this time of year.
Looking at Google trends from last years festive season, searches for Christmas related recipes absolutely peaked during this time driving increased traffic to recipe websites and food blogs. The same can be seen in the wine space
with grape varieties being highly searched.
Here is a search for turkey recipes which shows the intense amounts of search during this time.
There is a similar trend for “Champagne” searches around Christmas and New Years Eve.
These are consumers that are looking for products and haven’t made a decision on the brand yet. So it’s a great time to run an advertising campaign to capture, influence and engage this audience online.
If you are looking at having your products advertised to our Food Audience or Wine Audience, and haven’t yet booked your Christmas Advertising campaign yet, contact us for a proposal.
