Posts Tagged ‘campaign targeting’

Ten ways to use Roadblock Advertising

Ten ways to use Roadblock AdvertisingRoadblock Advertising is an effective tactic for gaining user attentionWhen advertisers and advertising agencies are tasked with reaching mass audiences online, many undertake roadblock advertising because it’s an...Continue Reading>>

Wine Sales on a Monday

Wine Sales on a MondayWe’re often asked by advertisers and advertising agencies to offer practical ideas on how they can use time and day targeting to maximise the effectiveness of an advertising campaign. Well today we discovered a great example using real data.Corkscrew is a website...Continue Reading>>

Campaign Optimization

Campaign OptimizationThe Gourmet Ads network advertising server consistently throughout a campaign auto optimizes the ad serving ensuring sites which are best performing for a campaign receive a higher percentage of ads compared to sites that are not performing as well. Depending on...Continue Reading>>