The Gourmet Ads network advertising server consistently throughout a campaign auto optimizes the ad serving ensuring sites which are best performing for a campaign receive a higher percentage of ads compared to sites that are not performing as well. Depending on the campaign this can sometimes not be enough for advertisers to see results.

Over and above our auto optimization, Gourmet Ads can run weekly manual campaign optimization, removing ad units which are poorly performing, thus improving the overall performance of the campaign increasing the return on investment. Each site and advertising campaign is different. On occasions ads located within content outperforms ads which are at the top of the page. Sometimes we’ll remove ads which are not performing and shift the budget to the creative that does work.

There isn’t a set formula for what works and what doesn’t, as such we’ll work hard to make sure your campaign performs. Some of the manual optimization tasks we undertake include;

• Reduce the verticals – instead of Run of Network change to just Food Vertical
• Removing ad units on sites which have a low click through rate (CTR)
• Remove ad creative which has low click through rate (CTR)
• Implement impressions capping say 5/24 or 3/24
• Implement further geo-targeting
• Implement browser based or connection filters
• Suggest changing landing pages, remove fields

If you’d like more about Campaign Optimization, don’t hesitate to contact us for form more information.

Campaign Optimization is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.

Test Advertising Campaigns are a great way to Road Test a Platform

From year to year many companies undertake the same advertising activities, with many reluctant to try new things. However, given the current economic cloud over the head of many companies, a great deal are seeking cheaper advertising avenues in order to save money, reach new consumers and continue to build brand awareness.

A trend which we started to see during the 4th Quarter in 2008 and already this year is running test advertising campaigns to see how the Gourmet Ads platform performs. Some media buyers are not just buying huge media buys upfront for their clients. Instead some are doing $1500, $3000 or $5000 test advertising campaigns over shorter periods like 5 or 7 days in length.

Media buyers have also been using a series of different advertising creative to see what best performs. Once they know what advertising creative works with the audience, they go ahead and buy the advertising campaign with confidence they know how the media buy will perform.

Run your Test Advertising Campaigns on Gourmet Ads

I think given the economic situation we’ll see more testing advertising campaigns during 2009, especially for companies that are advertising online during 2009 for the first time.

If you’d like to run a test advertising campaign on Gourmet Ads, get started by Requesting a Proposal and we’ll work with you to develop your test advertising campaigns.

Test Advertising Campaigns is a blog post from Gourmet Ads Food Advertising network, providing Display Advertising , Video Advertising and Supermarket Advertising solutions to reach the Grocery Buyer online.