Vacation Advertising is Ideal for Seasonal Campaigns
With the weather in the US warming up, summer vacations are fast approaching and many will be looking closer to home for this year’s vacation to save a few dollars. So for tourism companies such as airlines, hotels, car rental, restaurants and wineries using online advertising on Gourmet Ads can drive reservations with Summer Vacation Advertising.
Given the economic crisis, families who previously used to go to Hawaii or Florida for summer vacation may this year stay local, heading towards wine regions like the Napa Valley instead or simply heading to Las Vegas for a few days. The key for these consumers this summer vacation is sourcing travel at a discount or a finding a value added package. So it’s important not to just reach your target market, but have strong messaging in your creative.
We’ve previously talked about how the main grocery buyer (usually moms) undertake research in regards to vacations and how they make travel reservations. So reaching the person making travel reservations with Vacation Advertising can significantly drive up revenue and bookings. Starting the conversation with Summer Vacation Advertising while they are looking at recipes or writing their grocery shopping list makes sense.
Add Retargeting and Behavioral Targeting to your Vacation Advertising Campaign
Campaigns coupled with Retargeting and Behavioral Targeting can also help drive consumers back after the initial click and refresh consumer’s memory, returning them to a page which helps convert from browsing to customers.
If you’re tasked with driving travel related reservations or marketing your travel property, then Gourmet Ads can develop a strategic online marketing plan for you Summer Vacation Advertising campaign which will reach your target market.