Summer Vacation Advertising
May 6, 2009 by Benjamin Christie
With the weather in the US warming up, summer vacations are fast approaching and many will be looking closer to home for this year’s vacation to save a few dollars. So for tourism companies such as airlines, hotels, car rental, restaurants and wineries using online advertising on Gourmet Ads can drive reservations for summer vacations.
Given the economic crisis, families who previously used to go to Hawaii or Florida for summer vacation may this year stay local, heading towards wine regions like the Napa Valley instead or simply heading to Las Vegas for a few days. The key for these consumers this summer vacation is sourcing travel at a discount or a finding a value added package. So it’s important not to just reach your target market, but have strong messaging in your creative.
We’ve previously talked about how the main grocery buyer (usually moms) undertake research in regards to vacations and how they make travel reservations. So reaching the person making travel reservations can significantly drive up revenue and bookings. Starting the conversation while they are looking at recipes or writing their grocery shopping list makes sense.
Campaigns coupled with retargeting and behavioral targeting can also help drive consumers back after the initial click and refresh consumer’s memory, returning them to a page which helps convert from browsing to customers.
If you’re tasked with driving travel related reservations or marketing your travel property, then download our media kit or request a proposal. We’ll help develop a strategic online marketing plan aimed at your target market.
Blog Tags
advertising, airlines, car rental, florida, hawaii, hotels, las vegas, media buying, media planning, napa valley, online advertising, restaurants, summer, summer vacation, travel, usa, wineriesCategorySocial Bookmarks
|
|
Comments
Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!
