Roadblock Advertising
February 18, 2009 by Benjamin Christie
When advertisers and advertising agencies are tasked with reaching mass audiences online, many undertake roadblock advertising because it’s an effective tactic for gaining user attention and engagement. Add to this when run across an advertising network such as Gourmet Ads, roadblock advertising provides a wide reaching media buy with similar metrics to those of TV media buy.
For those that don’t know, roadblock advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message.
Like all forms of advertising on the Gourmet Ads network, roadblock advertising can be run with some or a number of our campaign targeting options such as day-part targeting and geo targeting ensuring that you don’t waste any of your advertising budgets.
One of the strategies when undertaking roadblock advertising is to develop a campaign where each ad unit works in concert to deliver a unique and powerful rich media advertising experience. As the ads are delivered concurrently, these coordinated ad placements can interact with each other in a myriad of ways. By creating engaging and attention catching campaigns like this, will reinforce the message.
Roadblock advertising campaigns are typically booked by date or even a week and given their exclusive ownership are typically priced higher than buying one or two media placements.
If you’d like to undertake Roadblock Advertising campaign, capture an audience and undertake a wide reaching media buy, then contact Gourmet Ads for a proposal.
Blog Tags
advertising strategy, advertising tactics, campaign targeting, day-part targeting, geo targeting, media buying, media planning, online advertising, roadblock, roadblock advertising, wide reaching media buyCategorySocial Bookmarks
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