Reaching Grocery Buyers via Recipe Websites Online
Over the past few years there has been a significant increase in the number of Recipe Websites and blogs online. Every single day, we see the number of Recipe Websites increasing. Our indicator is simply by the number of sites applying to become part of Gourmet Ads Network.
Instead of heading to the cupboard to fish out an ancient, dog eared recipe book, most people now consult recipe websites before they head to the grocery stores. This means that a lot of grocery sales are propelled by recipe sites and this means that these types of sites are great at influencing consumer food purchase choices.
Apart from our owned and operated websites, Gourmet Ads manages an extensive number of Recipe Websites, thus providing companies wanting to reach grocery buyers an essential places to advertise. Conversely if your brand uses recipes to sell a particular ingredient, this encourages consumers to shop for your specific product in order to create the recipe properly.
Advertise on Recipe Websites with Gourmet Ads
We provide customized and bespoke advertising media plans for brands wishing to reach the house hold grocery buyers online via our network of Recipe Websites. Our solutions range from national, high reach branding campaigns through to direct advertising campaigns using technologies such as retargeting.
One of the largest recipe portals on the web, RecipeBridge (owned by Gourmet Ads) includes recipes from all over the web, making it one of the best places to visit for consumers to pick up some recipes. Currently we’ve indexed over 4.4 Million Recipes and this is growing every day for both food brands and recipes sites. A unique offering on RecipeBridge is contextual targeting. This means if you were advertising steak, then we make your advertising only appear when people search for grilling, bbq, beef, steak etc.
Providing insight into publishing recipes online can be found in our Recipe Publishing Online White Paper.
For more information on Advertising on Recipe Websites, please download the Gourmet Ads Media Kit.