Increase Supermarket Sales with Recipe Advertising
Clever food manufacturers know that one of the best ways to sell their products is to increase the number of ways that customers use that product. Research tells us that consumers are always looking out for new cooking and recipe ideas, and consumers often head to the grocery store with new recipe ideas in hand. In fact, a study done by Baby Center showed that more than eighty percent of mothers use the internet specifically to find new recipe ideas.
The reason that recipe advertising works is that customers often turn to their favorite products when they need meal ideas. If you do a search of a popular auction site, you will see that shoppers are still buying recipe idea pamphlets and books that feature beloved product ideas that were printed decades ago. Food manufacturers can appeal to customers online using the same method that made product or brand specific recipes so appealing to shoppers years ago.
The secret to recipe advertising success is to consider the needs of your specific customer. Gourmet Ads has a very well defined, specific target audience that is made up of mothers and fathers who are the head cooks and grocery shoppers in their homes. They are often busy, working people who are looking for recipe ideas that will allow them to create healthy foods that their families will enjoy. Using recipe advertising, you can help these moms and dads create a meal that their family enjoys that includes one (or more) of your products. If your recipe idea is a hit, consumers will keep coming back for more recipe ideas, and more importantly, they will keep buying your product.
Recipe Advertising is the ideal way to reach Grocery Buyers
Recipe advertising isn’t just for staple items either! Many Gourmet Ads readers are very interested in cooking, and they are ready and waiting to try out the latest gourmet recipe ideas that you can provide. Recipe advertising is perfect for many manufacturers of specialty items, such as wine brands who provide a recipe that is perfectly paired with a particular type of wine. There are many different recipe advertising ideas, and finding the right one for your company takes just a little bit of creativity.
Gourmet Ads includes hundreds of sites that provide recipe ideas, placing your ads close or beside recipe. Apart from running an advertisement next to a recipe, advertisers can market an online coupon for your product, and then use our targeted marketing tools to reach out to an audience as small as a particular neighborhood or as large as several continents. Recipe advertising with Gourmet Ads can help you take sales to the next level.