Reaching the Main Grocery Buyer
December 29, 2008 by Benjamin Christie
If you are selling grocery products you are probably well aware that successfully, reaching the household’s Main Grocery Buyer (MGB) or otherwise referred to as the primary grocery buyer has the greatest impact on sales of CPG (consumer packaged goods) or FMCG (fast moving consumer goods) products. Sometimes, however, this task can seem easier said than done. Where can you find the main grocery buyer and how can you influence their purchase decisions?
The latest research shows that the Main Grocery Buyer spends a lot of time online and can often be found researching new dishes and recipes online. Gourmet Ads allows you to target, influence and engage with the Main Grocery Buyer while they are research dishes and recipes online by placing your ad right next to these online recipes. Recipe ads are extremely effective because the Main Grocery Buyer tends to look for recipes while determining their shopping list right before heading to the grocery store. That puts your product at the top of their list and makes it likely to be one of the first items in their shopping cart when they reach the grocery store.
The recipe ads facilitated by Gourmet Ads are highly targeted and highly effective. There is no easier or more cost effective way to put your ads right in front of the people who are directly responsible for making the purchase decisions—the Main Grocery Buyer. Having your product in the forefront of the Main Grocery Buyer’s mind right at the moment they are making the purchase decision is the surest way to get your product into their grocery cart. Getting the best ROI means getting your ads to reach your target audience and getting as many of them to purchase your product as possible. Putting your advertisements right next to the recipes that contain your product for the Main Grocery Buyer to see right before heading to the grocery store is about as highly targeted and cost effective as you can get.
Blog Tags
CPG, FMCG, main grocery buyer, recipe ads, roiCategorySocial Bookmarks
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[...] product brand on the shopping list making a sale in store guaranteed. Its all about reaching the main grocery buyer and creating a compelling reason for them to [...]
[...] households all over America, the Main Grocery Buyer makes a range of decisions in the grocery store from what foods to purchase through to dish washing [...]
[...] The article discusses how some more expensive brands are being left on the shelf, while cheaper private labels and store brands sales soar. To combat the trend of private label sales increasing, large food companies are vamping up their advertising spend to ensure that sales continue and they maintain market share. “shoppers eager to save money are trading down from full-price, brand-name fare to cheaper private labels and store brands. That means advertisers concerned about losing market share must make persuasive arguments about the value propositions of their wares”. Which in other words means things like 20% extra value, $2 per serve and snacks for $1 as examples of the messaging. They are designed to grab the attention of the main grocery buyer. [...]