Moms Control the Household Budget, So are you Reaching Moms ?
Across America there are over 82 million moms who control over $1.3 billion in household spending each year, making them one of the most sought-after consumer segments for advertisers to reach. Apart from the obvious such as being the household grocery buyer, moms play pivotal role in house decision making such as finances, travel, automotive and clothing for the family. Ask any food advertiser or advertising agency and they’ll tell you that their main target demographic is about Reaching Moms.
So how are you reaching moms online? The good news is that moms are already online, in fact research indicates that the vast majority of moms go online at least once a day researching topics such as parental advice, clothing and of course food. There is no doubt moms rely on the Internet in terms of making purchasing decisions which means you need to be engaging with moms online.
When it comes to food, moms are looking at recipes and advice on what to feed their kids visiting recipe sites and food blogs for ideas. But its not always just about cooking kids meals, Moms are also researching recipes and choosing what to cook for the family dinner. Many moms will go online prior to heading to the grocery store, creating their shopping list after browsing recipes online.
The key in reaching moms online is to ensure any advertising creative is aimed at moms
The key in reaching moms online is to ensure any advertising creative is clearly directed / aimed at moms. The messaging needs to be clear and targeted, whilst not offending moms. It’s also important to mention that advertising to different demographics may require different creative to make a difference.
If you haven’t got a strategy for reaching moms online now is the time to start. Because a large proportion of our audience has kids, Gourmet Ads makes sense so it’s essential to include us your online media plan. With all this in mind it shows how important reaching moms are online.