Quantcast is online measurement service
Many in the advertising industry, particularly in the US refer to Comscore for their statistic and metrics in regards to analyzing website and advertising networks. Unfortunately for most, a subscription to Comscore is very expensive, but great alternative to Comscore is Quantcast which uses pixel measurements to count and rank sites.
Quantcast is a new media measurement service that lets advertisers view audience reports on millions of websites such as Hulu, National Geographic, Fox, Fast Company, Digg, CBS and Martha Stewart to name just a few.
Gourmet Ads aggregates the traffic from all food, wine and beer sites we represent into Quantcast. Although we use our adserving software from Adify to forecast pages and individual users for clients, Quantcast offers those looking to evaluate Gourmet Ads independent statistics from ours.
Apart from the graph above which represents traffic, Quantcast also provides information about the audience. Some of the demographics data provided by Quantcast include sex, geographic location, salary, children and other interesting information which helps media buyers and and media planners in the analysis of advertising networks and websites.