Publish Content all the Time

June 28, 2009 by Benjamin Christie 

Publish Content all the time

One question I’m asked all the time is how often should I publish content? I think the publishing schedule for a commercially focused recipe site is going to be very different to that of a personal food blog. On the wine side a site that professes to review every bottle on earth will be different to a small wine site that reviews the odd wine from time to time. There’s no simple answer to how much you should exactly publish, but the key is to publish content all the time.

Here at Gourmet Ads we try to publish a blog every weekday, but I read some marketing blogs that post 10-15 blogs per day and others that write a article once a week. You need to work out what works for you and more importantly what your audience prefers. Are you better to write a great post once a week or 7 average articles per week.
There is no doubt that websites and blogs that publish content all the time do better in the search engines. Add to this, as you push content our via RSS you’re exposing your audience to click on the links and come back to your site.
However depending on the format of your website or blog, do you and your team have to produce content? Could you allow your audience to produce content (user generated content) like recipes to the site. Could you let them do the hard work? Also it doesn’t have to be just written content to drive traffic; you might produce a daily video or podcast. There are lots of alternatives.
Newspaper and magazines (even web portals) establish a content plan to help decided when they’ll publish content. You should do the same, even if it’s a basic word file that you simply jot down ideas, you’ll always have a dozen or so ideas ready to go.
Finally here is a great guide which I found at about.com
• For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
• For steady growth: post at least once per day.
• For slower growth: publish at least every 3 days or 2-3 times per week.
• For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth

One question I’m asked all the time is how often should I publish content? I think the publishing schedule for a commercially focused recipe site is going to be very different to that of a personal food blog. On the wine side a site that professes to review every bottle on earth will be different to a small wine site that reviews the odd wine from time to time. There’s no simple answer to how much you should exactly publish, but the key is to publish content all the time.

Here at Gourmet Ads we try to publish a blog every weekday, but I read some marketing blogs that post 10-15 blogs per day and others that write a article once a week. You need to work out what works for you and more importantly what your audience prefers. Are you better to write a great post once a week or 7 average articles per week.

There is no doubt that websites and blogs that publish content all the time do better in the search engines. Add to this, as you push content our via RSS you’re exposing your audience to click on the links and come back to your site.

However depending on the format of your website or blog, do you and your team have to produce content? Could you allow your audience to produce content (user generated content) like recipes to the site. Could you let them do the hard work? Also it doesn’t have to be just written content to drive traffic; you might produce a daily video or podcast. There are lots of alternatives.

Newspaper and magazines (even web portals) establish a content plan to help decided when they’ll publish content. You should do the same, even if it’s a basic word file that you simply jot down ideas, you’ll always have a dozen or so ideas ready to go.

Finally here is a great guide which I found at about.com about publishing blogs.

  • For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
  • For steady growth: post at least once per day.
  • For slower growth: publish at least every 3 days or 2-3 times per week.
  • For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth

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