Organic Foods Advertising is experiencing unprecedented growth
The Organic Foods industry is one that over the past few years has begun to grow at an immense rate. With so much health advice available to consumers, people are now more aware of the types of food they are putting in the bodies. It is with the growing worry of obesity and ingesting harmful pesticide residues that so many people are now compelled to do something about their health and start to buy foods that are organically grown and are good for them.
It is therefore this increased awareness of the goodness of organic foods that advertisers can capitalize on. Generally speaking, customers are more inclined to look at organic foods as a much healthier alternative to the products that they currently buy. Since the release of the movie ‘Food, Inc’ back in 2008 there has been a great surge in people wanting to change the way they eat and buy products from places where the food is humanely produced and has the most nutritious value. It is since the release of this documentary film that people have obviously become much more aware of the way the food industry works. The film has been a massive contributing factor in influencing the change in people’s buying habits, now with many people opting for organic food brands in the knowledge that they are better for them.
It is this consumer awareness that advertisers can now use to draw in consumers to buy organic foods. Organic food advertisements are more likely than ever to get a consumer reaction due to the public being more educated on the subject of organic foods – now more than ever.
Gourmet Ads network will create brand awareness for your organic foods range
It is now that is a great time to educate your consumers with regards to organic foods, advertising and the organic food websites available out there to help them. Due to the customers’ eye being more drawn towards the word ‘organic’ than ever before, means that they not only search for organic foods, but also beverages as well. And with a vast range of organic wines now available for purchase, it is no wonder that their popularity has grown, after all, who doesn’t enjoy a good quality tipple?
When it comes to advertising organic foods, it is important to mention targeted advertising to organic markets and grocery stores. If you want to advertise a specific organic food brand, it is these places that will get your product noticed. Back in 2009, Waitrose had the right idea about joining forces with Duchy Originals, an organic foods company in Britain. By combining the two companies, awareness of the organic foods industry in Britain was raised and made much more accessible for consumers.
This is a great time for advertisers to make the most of the organic foods industry and capitalize on the publicity that organic products receive. With the advertising comes a keen consumer interest in becoming healthier people and therefore much happier. And of course, Gourmet Ads network of sites can put these organic foods right in front of the targeted consumers.