Online Advertising ROI

October 13, 2008 by Benjamin Christie

If you haven’t heard of Gary Vaynerchuk, he is the host of Wine Library TV out of New Jersey and sells wine online throughout the USA. Gary also has his own video blog at www.garyvaynerchuk.com and this weekend I stumbled over one of his latest videos called “You down with ROI” which is fitting considering the current global financial situation.

Gary’s video would have to be one of the best videos I’ve ever seen on why companies should ditch untrackable marketing activities such as newspapers, magazines radio and TV in favour for online marketing. Gary’s message is simple, don’t reduce your advertising spend; move it to online.

Gary mentions Google Adwords, but for companies in the food, wine or beer space, Gourmet Ads provides a much more specific avenue for reaching your target audience.

Here is the video…