Drive Sales in May with Mother’s Day Advertising
Mother’s Day is celebrated worldwide as a day where mom is pampered by the family. Everyone loves giving gifts to their mom, however some need a gentle reminder which is where running a Mother’s Day Advertising campaign can drive sales before the big day.
According to the National Retail Federation, consumer spend over $15 billion on Mother’s Day each year with an average spend of around $140 on their mother’s day gifts. Most consumers will several gifts including flowers, jewelry, kitchen tools and more.
Your Mother’s Day advertising, shouldn’t just remind consumers that Mother’s Day is on Sunday, but rather provide real gift solutions, pricing and avenues to purchase in store or order online. You could even offer a coupon based campaign to drive sales through to Mother’s Day. Whatever the messaging, it should make an emotional connection with the consumer, encouraging them to purchase a gift of value for their mom.
So what companies can benefit from running a Mother’s Day Advertising Campaign?
- Major Retailers
- Jewelry stores
- Gift Card Companies
- Online Retailers
- Spa / Beauty Stores
- Gift Baskets / Hampers
- Gift Vouchers / Gift Certificate Companies
If you’re looking to run a Mother’s Day advertising campaign to reaching potential consumers, Gourmet Ads reaches specific demographic of females aged 25-55. Our audience is made of a high proportion of household decision makers, who in turn purchase Mother’s Day gifts for others.