Memorial Day Weekend flags the start of BBQ and Grilling season
The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbeques and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day Weekend Advertising to drive sales of products.
Ideally your Memorial Day Weekend Advertising should start early to mid May generating branding and consumer interest initially, then gearing up for increased activity to the few days prior to the Memorial Day Weekend. Roadblock Advertising and Over the Page Advertising campaigns should also be considered over the Memorial Day Weekend days to help drive sales.
Mid May is when your Memorial Day Weekend Advertising should commence
Highly focused at men, some of the products ideal for promoting over the Memorial Day Weekend include;
- BBQs and Grills
- Charcoal / Wood
- Lighter fuel
- Grilling utensils and accessories
- Steaks / Seafood
- BBQ Sauce / Hot Sauce
- Beer and Spirits
Your Memorial Day Weekend Advertising doesn’t have to be just about barbeques and grilling, there is also significant opportunities to target women with outdoor related products such as outdoor settings, tablecloths, BBQ crockery as well as specific ingredients like salad products, dressings and mustard.
Lastly and essential to every backyard barbeque on Memorial Day Weekend is wine. This is a great opportunity for a wine brand to do heavy advertising activity at the start of the season to make their wine the must have for every BBQ. By positioning your white or red wine as the essential BBQ wine, it will immediately become the must have for each and every BBQ. Make an impression here at the beginning of summer with your Memorial Day Weekend Advertising and consumers will use your wine throughout the entire summer period ensuring multi-month sales.