Media Planning for Q1 is Essential for Branding after New Years
Q1 2011 is just weeks away and you’ve probably already started your digital media planning for Q1. But for those that haven’t started media planning what should be your strategy for the first quarter of 2011?
For grocery / supermarket and CPG companies the largest event to allocate advertising budgets towards in Q1 is the Super Bowl. So to make it easy, Gourmet Ads has developed five Super Bowl Packages from a month in duration through to a week before the big game. All the packages feature high visibility creative paired together with regular display for reach. Our Super Bowl Packages will create buzz around your brand to our audience of grocery buyers as they plan for Super Bowl Parties. Contact Us if you’d like to be sent our Super Bowl Packages.
For companies that are not focusing on Super Bowl, Gourmet Ads can develop a custom media plan to get your brands message in front of grocery buyers and household decision makers to drive sales growth. We can run your campaign nationally or locally with various types of media. For the first time in Q1 2011, Gourmet Ads will begin offering our video advertising packages, running pre roll in front of cooking videos.
Super Bowl is the most important event when Media Planning in Q1
So no matter what your media planning strategy you’re undertaking for 2011, the team at Gourmet Ads can develop a custom media plan for your brand.