Whats the Message in your Labor Day Advertising ?
Labor Day has been in existence for more than one hundred years, and Labor day advertising in existence for almost the same! Labor Day has become commonly recognized as a chance for working Americans to spend a day relaxing and enjoying the close of summer. Labor Day was first observed on August 26, 1878 in Boston by members of the nation’s first major union. The holiday became nationally recognized just sixteen years later, signed into law by Grover Cleveland following the Pullman Strike. Celebrated on the first Monday in September each year, American often celebrate the last days of summer and the coming change in seasons with outdoor dining, camping, or even just spending a close day with their families.
For advertisers, Labor Day offers a number of opportunities to catch the eye of customers. No matter what you sell, there are ways to bring in customers looking for a great deal over the long weekend. The following are a few tricks that marketers should consider near Labor Day:
- Clothing manufacturers and retailers should take advantage of the coming school year to bring in parents looking for good deals on clothing. Depending on the school district in your area, many students start school right after the Labor Day weekend. Bring in shoppers looking for last-minute deals on school clothing by marketing Labor Day weekend clothing sales to parents and teens.
- Sporting goods retailers have an excellent opportunity to bring in fall-season athletes as well as winter activity enthusiasts preparing for the coming season. Fall sports such as football and softball are beginning at the high school and college level, and many families look forward to playing sports with families and friends during Labor Day. Activities such as camping, hiking, and fishing are popular over Labor Day weekend, and so advertising specials on these types of items prior to Labor Day weekend is an effective strategy.
- Hardware stores can use Labor Day as a chance to bring in shoppers looking for fall lawn and garden items as well as dedicated grillers looking for the perfect grills and accessories. Since Labor Day generally marks the end of summer, it is the perfect time to bring in shoppers looking for everything from rakes and fertilizer to weatherproofing and repair items. Outdoor cooking is one of the quintessential parts of Labor Day for many families, and it’s a great time to help sell grills and related items to make room for fall merchandise. Some retailers use Labor Day as an opportunity to bring in shoppers with discounts for Armed Forces members, Emergency Services personnel, or any other group of working customers.
- Grocery retailers can appeal to customers who are planning to entertain over the long weekend. Marketing strategies that work well over the long weekend include those centered on traditional grilling and barbecuing meals. Offering recipe ideas aimed at outdoor entertaining can be a good way to introduce customers to new products. However, Labor Day weekend is also a good time to market back-to-school foods for parents looking for breakfast and lunch ideas.
Getting to a creative strategy for your Labor Day advertising campaign
Finding the right advertising agency to launch your Labor Day marketing campaign can help you get your fall merchandise in front of customers as they enjoy a long weekend. Since so many companies offer Labor Day sales, you will need to think of a creative strategy that will get customers in the door. Gourmet Ads can help you find the perfect idea for your products, and help you create an effective labor day advertising campaign.