Interstitial Advertising
August 22, 2009 by Benjamin Christie
Advertisers on the Gourmet Ads network are always after high visibility for their brands and as such, we’ve recently introduced Interstitial Advertising into our suite of offering for clients. Interstitials advertising are a format that is gaining demand in online advertising and represent one of the most impressive ways to make customers aware of your product or brand.
What is interstitial advertising?
Interstitial advertising is when a splash page is displayed before an expected content page and thus attracts a high amount of response as they blend fairly well to the content page. They typically display for about 10 or 15 seconds and then take the viewer to the desired content page. On the destination page, roadblock advertising can be used to reinforce the brand message.
Most interstitials advertising is a HTML static page, however we’ve recently been receiving creative from clients and advertising agencies which include either rich media or even video content. Its important to note that interstitials advertising should be contextually relevant to the destination site, otherwise the engagement levels will be reduce for obvious reasons.
Also the key to interstitial advertising should be keep the creative concise, captivating, straight to the point as well as making sure that the ad loads fast.
Frequency Control
Usually an interstitial advertisement is capped to display once every 24 hours (1/24) and the mandatory use of frequency controls ensures a positive user experience. The last thing you want to do is running persistent interstitial advertising.
Benefits of interstitial advertising
- High Impact visual presence
- Extreme level of engagement
- Break out of the banner mold
If you’d like to run interstitial advertising on the Gourmet Ads network, then request a proposal from us or download a copy of the Gourmet Ads Media Kit.
Blog Tags
advertising, interstitial, interstitial advertising, media buyers, media planners, targeted advertising, vertical advertising networkCategorySocial Bookmarks
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