Household Income Targeting

March 11, 2010 by Benjamin Christie

As part of our new Demographic Targeting feature on Gourmet Ads, one of the new targeting options for advertisers is Household Income Targeting. This new targeting option is ideal for any advertisers who are looking to target consumers with the total household income as the main metric for the campaign.

The level of household income can be a significant driver in relation to the making a purchase decision for a product. Household Income Targeting can target populations with higher or lower buying power. As such the 5 segments advertisers can target include;

$0-29K
$30-39K
$40-49K
$50-75K
$75K+

So what are some examples of advertisers using Household Income Targeting for campaigns?

Food Coupon company wanting to reach low income households
Gourmet Food company (ie truffles, caviar etc) wanting to reach high household incomes
Cereal company wanting to reach low to medium income households
Kitchen Appliances company wanting to reach an affluent consumer
Winery wanting to reach high worth individuals for their premium wine club
Automotive Company wanting to reach different income levels with different vehicles

This new targeting option provides advertisers the ability to greater reach their target audience and they are available now. So if you’d like to use our new demographic targeting options on your next campaign, Download our Media Kit or Request a Proposal from our team.

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