Holiday Season Advertising
October 24, 2008 by Benjamin Christie
Here in Australia the holiday season doesn’t really start till nearer to Christmas Day, but for our American Advertisers, the Holiday Season kicks off in just a few weeks with Thanksgiving on the 27th November.
Major advertisers (particularly those who use advertising agencies) have already booked their holiday season advertising (including their Christmas Advertising), but for most small businesses and online retailers they haven’t so it’s important to make sure you book your advertising as soon as possible.
As holiday season advertising space starts to book up, CPM rates tend to increase closer to holiday dates, so its best to get in early. Plus this year we’re already seeing companies which use traditional mediums like TV, Radio and Outdoor beginning to shift their advertising to online for the first time.
There is no doubt that year after year, the holiday season is the busiest time for online retailers, so if your not advertising, you’re definitely missing out on sales. Apart from booking advertising campaigns, it’s essential to have key messages in your advertising creative which help consumers towards your online store. Make sure you use phrases like “Free Shipping”, “Flat Rate Shipping” and “Overnight Shipping” which are familiar with consumers.
Finally don’t forget about key dates after Thanksgiving and Christmas Day when consumers are looking for bargains. Add to these days like Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday after Thanksgiving) are also days to intensify with your online advertising.
If you haven’t booked your holiday season advertising, then Contact Us for a customised proposal.
Blog Tags
Advertiser, advertising, america, australia, christmas, cpm, eretailer, holiday, online-store, strategy, thanksgivingCategorySocial Bookmarks
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