Grocery Buyers make Travel Plans
April 30, 2009 by Benjamin Christie
In households all over America, the Main Grocery Buyer makes a range of decisions in the grocery store from what foods to purchase through to dish washing detergent.
But apart from that, the Main Grocery Buyer also makes decisions about where the family should go on vacation. Researching and booking a holiday can be a very time consuming process and competes with other work and household activities.
As such, it’s fair to say that the Main Grocery Buyer;
- Determines household travel budget
- Has available time to explore and look into destinations
- Uses the internet to research travel destinations
- Visits travel agents for destination information
- Influences travel decisions
- Makes the travel reservations
So reaching the Main Grocery Buyer is essential for Tourism Bodies, Airlines, Hotels, Resorts, Car rental companies and other travel related companies to connect with. By engaging with consumers while they are researching recipes and developing their supermarket shopping list offers a significant and unique opportunity to capture the attention of the Main Grocery Buyer. While in the Mall shopping they are likely to visit a travel agent.
If you market or advertise a travel product or destination and wish to reduce your CPM rates and expand your reach outside of the usual travel space, then download a media kit or request a proposal from us.
Blog Tags
advertising, america, grocery stores, household, household decision maker, main grocery buyer, main grocery buyers, tourism, travel, travel agents, vacation planning, vactionCategorySocial Bookmarks
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[...] previously talked about how the main grocery buyer (usually moms) undertake research in regards to vacations and how they make travel reservations. So reaching the [...]