Food Ad Network Will Grow Site’s Content, Already 1.7 Million Recipes Strong
Food advertising network Gourmet Ads today announced it has acquired RecipeBridge, the leading recipe search engine, for an undisclosed sum. The acquisition will give Gourmet Ads’ legion of content consumers access to RecipeBridge’s more than 1.7 million dishes from over 350 recipe sites.
RecipeBridge (www.recipebridge.com), founded by Milwaukee, Wisc.-based GroupHigh, is a contextual search engine that lets cooks search by food type, recipe name, ingredients, keywords, and even by special diet. A simple search of “chicken,” for example, will bring up more than 131,000 chicken recipes, which can then be refined in order to locate the perfect dish.
“Our goal is to build the largest recipe search engine, combining recipe sites, blogs, food brands and supermarkets into one destination,” said Benjamin Christie, founder and managing director of Gourmet Ads. “RecipeBridge will provide home cooks the ability to find the perfect recipe quickly and easily, no matter where on the Internet it’s located.”
Gourmet Ads will begin investing in RecipeBridge immediately, both from a content aggregation perspective as well as developing new consumer-focused features for the site. Online recipe publishers can add their sites to the search engine via a simple submission page.
Not only will this help home cooks find the best recipes from around the world, but publishers will also benefit since RecipeBridge will send cooks directly to their sites.