Food Advertising

Gourmet Ads – 5 Years Old !

Gourmet Ads 5 years old

This week, Gourmet Ads celebrates our 5th Birthday.

My original concept was simple – I wanted to create a business that sold advertising space next to recipes online. I recall creating the first set of Ad Tags and watching them load on the site. Gourmet Ads now serves over 200 Million ads a month around the globe across 350 food sites.

Along for the ride has been our close partners Cox Digital Solutions (previously Adify), Ad2One and Mediative who help us provide a “global presence”. New to our list of partners is Appnexus and Rubicon. Both of which provide us exceptional ad serving infrastructure and technology.

2013 already has been a year of ad server migration and expansion. In the coming weeks we’ll be launching an innovative product for advertisers. Watch this space.

Gourmet Ads wouldn’t exist if was not for our Clients, Publishers and Partners.

I’d like to thank our fantastic publisher network of sites, many of which have been with us since the beginning. Without you we would not have a business. Thanks for the commitment.

A very big THANKYOU to my dedicated staff. All of the them go the extra mile helping our clients and publishers, no matter the issue. But a special thanks goes to Brad Shaw my awesome business coach who not only asks me lots of questions, but pushes me and provides counsel the right time.

Finally, I’d like to thank my wonderful wife Jen, who has been there alongside me from the beginning. There of course have been good times and tough times, but she has always been there.  I’m sure having a husband who works long hours and endless global travel must be hard.

So while I review the business plan for the next 12 months, I know the direction we’re heading towards. But I don’t have a crystal ball and have no idea where the dynamic and ever changing Online Advertising industry is heading. But I have no doubt that Gourmet Ads will be there putting our spin on it!