Geo Targeting Advertising
December 9, 2008 by Benjamin Christie
No matter if you are an international, national or local business, when advertising online it’s important to book a campaign that specifically targets your audience. One such way is by using geo targeting as part of your online advertising campaign.
Geo targeting uses the IP address of the visitor to determine their actual location and then serves a relevant advertisement by locality. ie, so if you are from San Francisco, you’ll see an advertisement relevant to San Francisco, California or the USA depending on the campaign and advertiser.
Every campaign that Gourmet Ads runs, uses some sort of geo targeting to ensure that visitors are served not only a specific ad, but a geographically correct advertisement. For us, geo targeting is really the second level of targeting, because Gourmet Ads is a vertical advertising network, meaning we run relevant advertising in a relevant vertical.
We allow clients to choose geo targeting by the country; state; city; suburb; postcode or the area code you want to focus on (as well as out other campaign targeting options available). This ensures that your advertisement is only being viewed by the people who are most likely to become customers and maximizes advertising effectiveness, providing a higher return on your investment. Geo targeting can make all the difference in the world to your budget.
Unlike Gourmet Ads, many large well know recipe websites have the ability to undertake geo targeting but choose not to. I’ve even heard of some publishers demanding an extra 10% to invoke geo targeting for campaigns. This means if an advertiser doesn’t choose to have geo targeting (to save the 10%) as part of their campaign their advertising dollars are being wasted on the wrong audience. So advertising relevant to San Francisco would be served right around the world to non-relevant audiences like in India, the UK or Australia. A simple waste of money if your products are not available in these locations.
So if you’d like to preserve your advertising budget and only run advertising to relevant audiences, contact us for a media kit and we’ll develop a digital media plan that targets your audience to increase sales and profit margins.
Blog Tags
food ads, geo targeting, online advertising, return on investment, san francisco, targeted advertising, vertical advertising networkCategoryAdvertiser, Beer, Food, Wine Social Bookmarks
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[...] at first since the internet is so global, but as we discussed in a blog on that topic last month, geo targeting allows you to focus your online advertising campaign to the precise local area you want to reach. [...]