Easter Advertising isn’t just about Marketing Chocolate Easter Eggs!
This year Easter falls early on March 27, and even if you don’t sell chocolate Easter eggs there are significant opportunities over the holiday period for all types of industries. Once regarded simply for the kids, Easter has become one of the most profitable holiday seasons of the year.
With spring in the air and many consumers with tax return money ready to spend, its an ideal time for you to kick-start your Easter Advertising campaign.
We’ve put together a few Easter Advertising ideas separated by various sectors.
With Easter being central to all things food (like Easter brunch or dinner!), no food brand can afford to miss advertising their products at this time of the year. Ideally running a week before Easter, the campaign will be aimed at driving consumers to their local supermarket or grocery store for everything from eggs to easter candy.
Grocery & Supermarkets
With many people spending time with the family over Easter it’s important to gain market share in the days leading up to the Easter weekend. Ideally, your Easter advertising will feature creative with messaging to drive consumers in store, such as discounts off key staple items, or loss leader messaging to encourage them to do their Easter “big shop” while in store.
Diet & Weight Loss Brands
With many are indulging in chocolate Easter eggs and candy over the Easter holiday, there’s a unique opportunity for diet brands, gyms and weight loss companies to advertise and convert leads into new customers. Take advantage of people wanting a health kick. See Diet After Easter.
Given that Easter is of course a holiday period, many retailers run Easter sales at least 10 days prior to the sale to drive interest and increase visibility over the Easter weekend to drive consumers in store. Ideally, you’ll be running discounts off big ticket items and winter apparel.
With most people spending time with their families over the Easter weekend, there are two opportunities here for travel companies. As many consumers head home to visit family and friends, there is a significant benefit for companies such as airlines to promote heavily up to 3-4 weeks prior to Easter, then slow campaigns closer to the weekend. The second opportunity lies in targeting consumers looking for a holiday weekend vacation, so vacation specials should be advertised 10-14 days from Easter weekend. See Grocery Buyers make Travel Decisions.
Many of the major e-commerce retailers run Easter weekend specials, from free shipping to coupon discounts, so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with creative indicating your Easter specials.
Automotive Companies & Dealerships
Consumers in the market for a new cars will dedicate the weekend heading to dealerships and doing test drives. So running a campaign in the 5-7 days prior to Easter, then increasing over the Easter weekend will no doubt result in leads being generated. Learn about our audience of automotive buying Grocery Buyers.
Gourmet Ads can develop an Easter advertising campaign to help you reach your target market. Start now.