Easter Advertising isn’t just about Marketing Chocolate Easter Eggs!
This year Easter is midway though April (dates below) and even if you don’t sell chocolate Easter eggs there are significant opportunities over the holiday period for all types of industries. Once regarded simply for the kids, Easter has become one of the most profitable holiday seasons of the year.
With spring in the air and many consumers possessing tax return money makes it an ideal time for you to kick-start your Easter Advertising campaign.
We’ve put together a few Easter Advertising ideas separated by various sectors.
With Easter being central to all things food (like Easter Brunch or Dinner!), No Food Brand can afford to miss advertising their products at this time of the year. Ideally running a week before Easter, the campaign will be aimed at drive consumers to their local supermarket or grocery store.
Grocery & Supermarkets
With many people spending time with the family over Easter it’s important to gain market share in the lead up to the Easter Weekend. Ideally your Easter Advertising will feature creative with messaging to drive consumers in store like discounts off key staples items or loss leader activity encourage them to do their Easter “big shop” while in store.
Diet & Weight Loss Brands
With many indulging in Chocolate Easter Eggs and Candy over the Easter Holiday, it gives Diet Brands, Gyms and Weight Loss companies a great opportunity to advertise and convert leads into new customers. Take advantage of people wanting a health kick. See Diet After Easter.
Given that Easter is of course a holiday period, many retailers run Easter Sales and to drive interest in the lead up is important. So running at least 10 days prior to the sale starting is essential, then upping the visibility over the Easter weekend to drive consumers in store. Ideally you’ll be running discounts off big ticket items and winter apparel.
With most people spending time with their families over the Easter weekend, there are two opportunities here for travel companies. Firstly, with many people head home there is a significant benefit for companies such as airlines to go heavy up 3-4 weeks prior to Easter, then slow it down closer to the weekend. The 2nd opportunity is for people not heading home, but rather going away for the weekend. So vacation specials should be advertised 10-14 days from Easter weekend. See Grocery Buyers make Travel Decisions.
Many of the major ecommerce retailers run Easter weekend specials, from free shipping to coupon discounts so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with creative indicating your Easter specials. So no matter if you sell food, clothing or kitchen gadgets, Easter is a great time to boost sales.
Automotive Companies & Dealerships
Consumers in the market for a new auto will dedicate the weekend heading to dealerships and doing test drives. So running a campaign in the 5-7 days prior to Easter, then heavy up over the Easter weekend will no doubt result in leads being generated. Learn about our audience of automotive buying Grocery Buyers.
2014 Easter Dates
Good Friday is 18th April 2014
Holy Saturday 19th April 2014
Easter Sunday 20th April 2014
Easter Monday 21st April 2014
Gourmet Ads can develop an Easter Advertising Campaign which hits your target market.