Easter Advertising
March 3, 2010 by Benjamin Christie
This year Easter is the first week of April (dates below) and even if you don’t sell chocolate Easter eggs there are significant opportunities over the holiday period for all types of industries. Once regarded simply for the kids, Easter has become one of the most profitable holiday seasons of the year.
With spring in the air and many consumers possessing tax return money makes it an ideal time for you to kick-start your marketing campaign. As such we thought we’d put together a few Easter advertising ideas separated by various sectors.
Retailers
Given that Easter is of course a holiday period, many retailers run Easter Sales and to drive interest in the lead up is important. So running at least 10 days prior to the sale starting is essential, then upping the visibility over the Easter weekend to drive consumers in store. Ideally you’ll be running discounts off big ticket items and winter apparel.
Grocery & Supermarkets
With many people spending time with the family over Easter it’s important to gain market share in the lead up to the Easter Weekend. Ideally your Easter Advertising will feature creative with messaging to drive consumers in store like discounts off key staples items or loss leader activity encourage them to do their Easter “big shop” while in store.
Travel Companies
With most people spending time with their families over the Easter weekend, there are two opportunities here for travel companies. Firstly, with many people head home there is a significant benefit for companies such as airlines to go heavy up 3-4 weeks prior to Easter, then slow it down closer to the weekend. The 2nd opportunity is for people not heading home, but rather going away for the weekend. So vacation specials should be advertised 10-14 days from Easter weekend. See Grocery Buyers make Travel Decisions.
Ecommerce Sites
Many of the major ecommerce retailers run Easter weekend specials, from free shipping to coupon discounts so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with creative indicating your Easter specials. So no matter if you sell food, clothing or kitchen gadgets, Easter is a great time to boost sales.
Movie Releases
Many over the Easter weekend will be looking for things to do to fill out the weekend. So for the movie studios, running movie trailer campaigns for new release in the days prior and over the Easter weekend will help boost a movies weekend revenues.
Automotive Companies & Dealerships
Consumers in the market for a new auto will dedicate the weekend heading to dealerships and doing test drives. So running a campaign in the 5-7 days prior to Easter, then heavy up over the Easter weekend will no doubt result in leads being generated. Learn about our audience of automotive buying Grocery Buyers.
So as we head in Q2 and with only a few weeks to go till Easter now is the time to book your Easter Advertising Campaign. For more information, Download our Media Kit or Request a Proposal from our team.
2010 Easter Dates
Good Friday is 2nd April 2010
Holy Saturday 3rd April 2010
Easter Sunday 4th April 2010
Easter Monday 5th April 2010
Blog Tags
advertising, branding, consumer, easter, easter advertising, easter eggs, easter holiday, FMCG, grocery, holiday advertising, media buying, media planning, online advertising, supermarket, targeted advertisingCategorySocial Bookmarks
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