Cyber Monday Advertising should run right after Black Friday.
Cyber Monday is the Monday following Black Friday (see Black Friday Advertising), the day which kicks off holiday online shopping season in the United States between Thanksgiving and Christmas. Traditionally Black Friday was associated with regular bricks and mortar stores, while Cyber Monday was associated with online stores as the name suggests. The idea was that consumers would go online on the Monday and order the products they were after, but couldn’t find at the weekend Black Friday sales. Nowadays both Black Friday and Cyber Mondays are huge for both online and offline sales.
Given the huge numbers of consumers at their computer with credit card in hand, any online retailer or ecommerce store can benefit from Cyber Monday Advertising. The most successful Cyber Monday Advertising campaigns are those that reach target consumers, engage with them and create a relationship well before they make a purchase. Often it is price driven or discount offered based advertising, so if that’s the case then your creative needs to include these in the messaging.
Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Cyber Monday Advertising media mix.
Ideas to make your Cyber Monday Advertising stand out from competitors include;
- Roadblock Advertising – every impression for Cyber Monday will be yours across Gourmet Ads. We can offer you 100% of the network for 2 days.
- Interstitial Advertising – Undertake an interstitial campaign capped at 1/24 on Cyber Monday. Interstitials offer a high engagement rate and can include video and rich media.
- Beyond the Banner – create a free standing rich media ad which grabs consumer’s attention and encourages click through.
- Display campaign – Key to success is to include a variety of creative including expandable units on rollover to increase the engagement rate.
If you haven’t already booked your Cyber Monday Advertising, then don’t delay as Gourmet Ads often books out during the entire Thanksgiving period.