Reach Mexican Grocery Buyers with Cinco de Mayo Advertising
Cinco de Mayo Advertising is not only an opportunity to only reach Mexican Grocery Buyers, but people having Cinco de Mayo celebrations. Cinco de Mayo is a Mexican holiday celebrated on the 5th of May each year, and Cinco de Mayo is Spanish for “fifth of May”. The holiday celebrates the victory of the Mexican militia over the French army at the Battle of Puebla in 1862.
Within Mexico itself Cinco de Mayo is only celebrated regionally, however in the United States, Cinco de Mayo is heavily promoted by grocery companies, bars and restaurants where the it has become a celebration of Mexican culture. In American border states such California and Arizona, Cinco de Mayo is significant holiday, with most grocery stores, bars and restaurants offering special deals to entice and generate sales. As such is a great time to run a Cinco de Mayo Advertising campaign.
For green grocers and grocery chains, Cinco de Mayo sees increased sales of food items especially beef, limes, tomatoes, cilantro and avocados the cornerstone of Mexican Cuisine. For Liquor stores, tequila and Mexican beers such as Corona and on the shopping list.
Start your Cinco de Mayo Advertising late April
Cinco de Mayo Advertising should be targeted towards grocery buyers having Cinco de Mayo celebrations in early May. Gourmet Ads recommends running large format advertising units like 300×600 or Over the Page Advertising to really make an impact, encourage shoppers to put your brand on their grocery shopping list.
If you’re planning on running a Cinco de Mayo Advertising campaign, the contact Gourmet Ads and we’ll develop a media plan that reaches your target market.